FLOW: BRAND LAUNCH AND B2B

NKPR has been the agency of record for Flow, the premium, socially responsible spring water brand since January 2015. The brand which formally launched in March 2015 offers an environmentally friendly, healthier alternative to drinking plastic bottled water, with the added healthful benefits of drinking naturally alkaline spring water.


THE CHALLENGE:

To launch and establish awareness of Flow Water in Canada with national and local media in order to drive consumer sales and aid B2B efforts.


WHAT WE DID:

  • Aligned Flow with targeted high-profile events and brand experiences that offer sampling to target consumers such as Lululemon, Elle Magazine, Loulou Magazine, Flare Magazine, Ultimate Athletics and Quad Spin.
  • Supported sales’ initiatives through media relations, delivering key messaging surrounding Flow’s unique product proposition to trade and consumer media.
  • Leveraged influencer/tastemaker relationships and expertise to boost credibility of the brand and communicate brand attributes.

RESULTS:

  • Garnered over 15.2 Million media impressions in the first 9 months as AOR.
  • Built buzz about the brand helping sales teams to secure over 3500 Canadian retail listings.

SEE MORE CASE STUDIES
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