NKPR INC

Cause

Being a responsible corporate citizen is at the core of NKPR’s business. In fact, the concept of combining good business with good works was what inspired Natasha Koifman to create NKPR in 2002.

As part of the company’s ongoing commitment to give back and to encourage others to do the same, much of NKPR’s work involves building relationships between charities and brands. While many charities are often part of NKPR-directed campaigns, over the years the company has developed a special relationship with one not-for-profit in particular: Artists for Peace and Justice.

Natasha Koifman is on the board of Artists for Peace and Justice, an organization created by filmmaker Paul Haggis in 2008 that is currently providing the children of Haiti with essential medical care, clean water, hot meals and education. NKPR regularly organizes high-profile events for APJ, including the organization’s first-ever fundraiser in 2009 and the follow-up in 2010, both held in Toronto during the film festival.

APJ has been prominently featured in NKPR’s annual headline-grabbing IT Lounge celebrity gifting suite. Through its innovative, celebrity-supported social media push during the Toronto Film Festival, NKPR raised thousands of dollars in one week to help Artists for Peace and Justice build a new school in Haiti—and we did it through Twitter alone. With many of the participating IT Lounge brands making Artists for Peace and Justice or a charity of their choice, Natasha and the NKPR team have designed the IT Lounge so that it gives back as much as it gives out.

NKPR believes that social media is the charity fundraising platform of the future. We’re passionate about making causes a major component of PR and using social media to make it a success. We work with our clients to leverage their own cause campaigns and raise the awareness they need to make a difference.