Essie Canada: A Global Practice

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PHOTO: Essie Weingarten at Natasha Koifman’s private residence in 2011 for media appointments. This event, with creative concept by NKPR, became a global best practice for L’Oreal.

Essie Weingarten, founder of essie, came into the office and she was a force! Tall, glamorous, elegant with impeccable nails. She really got everyone thinking about how their nails were presented. She’d always tell us,”Your nails are like jewels – don’t use them like tools.” Everyone on the team had their signature colour: Ballet Slipper, Aruba Blue, A-List, Mint Candy Apple… complete with a story for each shade!

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