Natasha Koifman | President
Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, artist management and digital agency with offices in Toronto and New York, representing over 40 diverse national and international brands including Mulberry, Free People, Umbra, Sears, Liberty Group, TD, Scotiabank, Green Shield Canada, Thompson Hotel Toronto, Zwilling J.A. Henckels, Jack Daniels, DAVIDsTEA and HotelTonight.com. Launching NK Artists in 2013, NKPR also manages strategic partnerships for high-profile personalities like David Drebin, Nastia Liukin, George Stroumboulopoulos, Sophie Elgort and Drena De Niro.
Winner of the 2014 Notable Public Relations and Communications Award, and selected as one of the most innovative people in North America by BizBash, Natasha is dedicated to social responsibility and giving back to those in need, believing that public relations can help forge meaningful relationships between the public and not-for-profit sector. She acts as Chair of the Board for Artists for Peace and Justice Canada, working with a star-studded board which includes founder and Academy Award-winning director Paul Haggis, as well as public figures like Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan and Susan Sarandon. Natasha has also championed cause-related initiatives for organizations like Camp Oochigeas, Partners for Mental Health, MusiCounts, Paws for the Cause, Big Brothers Big Sisters, Boys and Girls Clubs of Canada, Girls on the Run and Can Fund.
Recognized by the industry for her acute public relations expertise, her authoritative commentary on popular culture and her inherent fashion-forward sensibility, Natasha shares her voice as a public relations expert on Newstalk1010, contributes biweekly to the Huffington Post and provides regular pop-culture commentary on Entertainment Tonight Canada. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic has been profiled in leading publications including FASHION, the Globe and Mail, Canadian Living, Chatelaine, NOW Magazine and many more.
Natasha splits her time between homes in Toronto and New York City.
“I truly believe a strong PR strategy and integrated digital media campaign is the most authentic way to help clients connect their brand with target consumers.”