Tech Talk: Creating a blog for your brand

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Wake up!

It’s 2012 and blogging is no longer a mystery medium, but rather an amazing tool for personal and corporate use! Blogs have become a placeholder for news, videos, photos and contesting. Blogging for your brand can allow you to monitor conversations and further promote your products and services successfully.

Generating site traffic

It’s now common to use agencies with digital media services to grow blog audiences by building creative campaigns with long-term management plans. As a result of your blog’s popularity, clicks will drive traffic back to your product page. You can further promote growth by sharing across social networks.

Why it’s beneficial for brands?

A well-managed blog provides a rich user experience when compared to brand corporate sites. The key for building a fan base is providing a well-supported and maintained blog with unique, relevant content. Take We-Vibe for instance, their blog is a great outlet to promote the We-Vibe 3 by sharing content such as their weekly “We-Vibe Position of the Week” post or articles on sexual wellness. This content can then be leveraged by sharing on Twitter and Facebook which drives more traffic to the corporate site. Over time the brand will increase in social media presence, so it’s crucial to use a professional service for ongoing customer retention during, before and after a campaign.

Types of blogs

WordPress
Wordpress is one of the most popular blogging platforms. This free open source platform offers self-hosting and plugins making it a scalable solution. You can also create a free account on wordpress.com.

Blogger
Google’s Blogger is another platform that lets you publish content from Microsoft Word, Google Docs and Windows Live Writer with drag and drop actions. It integrates with your Gmail tools such as the new Google+.

Tumblr
Tumblr is a blogging platform that keeps simplicity in mind. Tumblr gives you the power to share almost anything you want, post text, photos, quotes, links, music and video. You can share media from your phone, desktop and email. NKPR’s Tumblr page provides live shots of events.

SquareSpace
SquareSpace offers custom domain names at a monthly rate. You can build, customize and manage your blog with their built-in controls. There is also an app for the iPhone & iPad for their platform.

Ultimately there are many online platforms to publish your brand’s blog, but keep in mind, the most important factor is how great the content is. Harness the power of sharing information by getting a blog for your brand.

– André Morgan

The IT List: January 6

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Did you make a New Year’s resolution this year? This week’s IT List celebrates the start of 2012! Our prediction so far… it’s going to be an amazing year!

New Year’s Eve may have passed, but that doesn’t mean you have to stop celebrating. Tasty holiday drinks from SKYY Vodka, Campari, and Cabo Wabo Tequila  are sure to keep the party going all year long. [Toronto Sun]

We are loving Pantone’s 2012 Colour of the Year! (note Tangerine Tango filled blog post below) Stay on-trend with this sheer blouse from RW&CO.’s spring collection! [Toronto Sun]

One of  the most common New Year’s resolutions is to lose weight and get fit! But you don’t have to kill yourself in the gym to get results. Introduce walking into your routine to kickstart your fitness goals! Our favourite walking shoe – the very cool Fila Skeletoes! [Insert Magazine]

Bling in the New Year with essie Luxeffects polishes! The sparkle doesn’t have to stop after New Year’s Eve and these essie polishes will help you shine throughout 2012! [Beauty Connexion]

New Year, New Colour

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Happy New Year!

One of my favourite parts about starting a new year is checking out the emerging trends in fashion and beauty! In December, colour company Pantone named Tangerine Tango, a vibrant reddish orange as their 2012 Colour of the Year. We love this on-trend shade and have started to see the vivacious hue everywhere! Pantone calls the colour “sophisticated but at the same time dramatic and seductive,” and we agree!

Want to add some Tangerine Tango to your life?

RW&CO. Dolman Sleeve Shirt
Stop traffic in this bright, boho chic blouse! Available at RW&CO. stores nationally.

House of Marley Positive Vibrations headphones
Make a statement with House of Marley headphones, offering superior sound and vibrant style! Available at Future Shop and Futureshop.ca

essie polish in Tangerine
They say nails are your best accessory, so treat them to this stylish shade! Available at select salons.

Stila’s Mango Crush Lip & Cheek Stain
Brighten up your cheeks and pout with this warm hue! Available at Shoppers Drug Mart Beauty Boutiques.

Aperol Spritz
This Italian aperitif is gaining popularity in Canada. Perhaps due to its tangerine colouring? Available at LCBO and select liquor stores nationally.

Do you love Tangerine Tango as much as we do? Tell us in the comments, or tweet us @natashankpr!

The IT List: December 22

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Feeling the holiday crunch? This week is all about last minute gift guides and these amazing items are on the top of our list!

With limited edition palettes on shelves, beauty experts everywhere agree the holiday season is the best time to buy!  The latest and greatest – Stila’s Dream in Full Colour Palette features 29 eye shadows, seven cheek colours and a waterproof eyeliner. [ Globe and Mail ]

We love the look of Kiehl’s limited edition Jeff Koons Crème de Corps holiday collection. The best part, Kiehl’s will donate $200,000 of the profits to The Koons Family Institute on International Law and Policy, an initative of the International Centre for Missing and Exploited Children. Now how’s that for a gift that keeps on giving? [ Front Row Mag ]

Front page worthy gift ideas? House of Marley’s Positive Vibrations Headphones are a bright and vibrant way to enjoy music! [ 24 Hours ] Also in this issue, be sure to pick up a travel pillow for any long flights this holiday season. We love this memory foam option from Obusforme!

NKPR Celebrates the Holidays!

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On Friday, our office celebrated the holidays with a party at La Société! I must say, nobody does an event like NKPR and our own holiday party was no exception. Everyone was feeling the holiday spirit and excited to enjoy the afternoon soirée!

Party highlights included:

  •  The delicious French cuisine from La Société including New York strip loin, Atlantic salmon, platters of frites and a three-tiered seafood dish called The Grand Tower with oysters, prawns, tuna tartare, hamachi and King crab legs!
  • Our annual Secret Santa Exchange! Jordan received an adorable pair of patterned tights from Rebecca, Nicole gifted Natasha with stylish Chanel cupcakes, Heather impressed us all with her expert wrapping skills and Brittany tricked André, NKPR’s resident tech expert, with clues from a fake Gmail address!
  • Spending time with everyone before the holidays. We always have the best time together!

Check out photos of the NKPR holiday party below!

Andre bringing the holiday spirit in his Santa hat!

Andre in a Santa hat!

NKPR girls sipping champagne before the party!

NKPR girls before the party! width=

Bunmi modelling a Chanel bag won by Cherith. Jealous!

Nicole gifts Natasha with Chanel embossed cupcakes!

André and Jeannette enjoying La Societe!

Cheers to the Holidays!

-Kristin Newbigging