RMP Athletics

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“NKPR continually strives to push the boundaries of what is typically known as ‘public relations.’ Natasha Koifman and her team are professional, energetic and creative. They take the time to truly understand our brands’ needs in the market, and develop strategies to accomplish our goals. Their relationships with media and other partners bring tremendous value to what they do – and they are always eager to connect brands with opportunities that fit the direction of the brand. From special events, strategic planning and ongoing communications, NKPR can plan, organize and execute with a level of professionalism that is a very important part of our brands’ overall success.”

Kathryn Hicks
Marketing Manager
RMP Athletics

RW&CO.

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NKPR has been RW&CO.’s agency of record since 2010 managing public relations efforts, social media, product placement, strategic partnerships, endorsements and curating seasonal collections for the Canadian fashion retailer.

SITUATION:rw9

RW&CO. was launching a brand new e-commerce site and wanted to gain significant exposure for this new online portal, while repositioning their brand as trendsetting and aspirational, with the capacity to transform day looks into evening glam at ease. NKPR’s role was to build buzz for RW&CO.’s e-commerce launch, taking a 360 approach to the program, with buzzworthy events in the Toronto and Montreal markets, an innovative strategic partnership and an integrated social media campaign.

rw7STRATEGY AND TACTICS:

To celebrate the launch, NKPR formed a unique collaboration with RW&CO. and internationally acclaimed fashion blog, The Coveteur, in order to curate and photograph the RW&CO. fall collection, while maximizing coverage opportunities for the e-commerce platform. Events hosted by The Coveteur took place in both Toronto and Montreal, garnering significant social media buzz with influencers and fashion insiders who were delighted to discover RW&CO.’s top looks displayed on Coveteur-styled portraits throughout the event space.

Leveraging RW&CO.’s partnership with The Coveteur in September harnessed an ideal opportunity to release the news of RW&CO.’s e-commerce launch, as well as to kick off RW&CO.’s film festival initiatives on social media. Online, RW&CO. engaged with fashion editors, bloggers and influence

rs in the Toronto and Montreal markets, sparking excitement and conversation among fans nationwide. The partnership between the brand and the sartorial blog was highlighted with strategic event live-tweets, photos and the #DoubleFeature and #RWandCoveteur hashtags.

 

RESULTS:rw10

  • Garnered more than 2.3 million impressions
  • Successful brand repositioning and e-commerce launch
  • RW&CO. garnered media hits (in both English and French) from key fashion and lifestyle outlets such as E-talk, E! News, Flare.com, Fashionmagazine.com, and Montrealinstyle.com
  • Twitter followers increased by 96% during the week of the e-commerce launch events

RW&CO.

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NKPR has been RW&CO.’s agency of record since 2010 managing public relations efforts, social media, product placement, strategic partnerships, endorsements and curating seasonal collections for the Canadian fashion retailer.

SITUATION:rw9

RW&CO. was launching a brand new e-commerce site and wanted to gain significant exposure for this new online portal, while repositioning their brand as trendsetting and aspirational, with the capacity to transform day looks into evening glam at ease. NKPR’s role was to build buzz for RW&CO.’s e-commerce launch, taking a 360 approach to the program, with buzzworthy events in the Toronto and Montreal markets, an innovative strategic partnership and an integrated social media campaign.

rw7STRATEGY AND TACTICS:

To celebrate the launch, NKPR formed a unique collaboration with RW&CO. and internationally acclaimed fashion blog, The Coveteur, in order to curate and photograph the RW&CO. fall collection, while maximizing coverage opportunities for the e-commerce platform. Events hosted by The Coveteur took place in both Toronto and Montreal, garnering significant social media buzz with influencers and fashion insiders who were delighted to discover RW&CO.’s top looks displayed on Coveteur-styled portraits throughout the event space.

Leveraging RW&CO.’s partnership with The Coveteur in September harnessed an ideal opportunity to release the news of RW&CO.’s e-commerce launch, as well as to kick off RW&CO.’s film festival initiatives on social media. Online, RW&CO. engaged with fashion editors, bloggers and influence

rs in the Toronto and Montreal markets, sparking excitement and conversation among fans nationwide. The partnership between the brand and the sartorial blog was highlighted with strategic event live-tweets, photos and the #DoubleFeature and #RWandCoveteur hashtags.

 

RESULTS:rw10

  • Garnered more than 2.3 million impressions
  • Successful brand repositioning and e-commerce launch
  • RW&CO. garnered media hits (in both English and French) from key fashion and lifestyle outlets such as E-talk, E! News, Flare.com, Fashionmagazine.com, and Montrealinstyle.com
  • Twitter followers increased by 96% during the week of the e-commerce launch events

Rachel Rachel Roy

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NKPR was hired by The Jones Group in 2011 to manage public relations efforts for Jones New York, RACHEL Rachel Roy and Anne Klein in Canada, with work ranging from product placement, event management, strategic partnership support, designer appearance events and social media integration.

SITUATION:rrr3

Designer Rachel Roy, was making a personal appearance at The Bay in Vancouver and Toronto to launch the Fall 2012 RACHEL Rachel Roy collection. In order to create a demand for the line and to drive sales, NKPR’s role was to build buzz and excitement for the event while revealing Rachel Roy’s favourite looks to media and consumers.

rrr1STRATEGY AND TACTICS:

In advance of Rachel Roy’s appearance in Toronto and Vancouver, NKPR secured press opportunities and interviews for Rachel to build event pre-buzz. In Toronto, NKPR also secured national editors and journalists for a private luncheon with Rachel in advance of the evening’s appearance. Broadcast interviews were also secured for the designer on Canada’s top entertainment programs including eTalk, ET Canada and E! News. Notable Vancouver and Toronto fashion bloggers were dressed in RRR for both events, strengthening brand credibility and generating greater awareness for the brand in both the Toronto and West Coast markets.

In addition to blogger and traditional media outreach, an integrated social media strategy played an important role in creating excitement for Rachel’s visit and encouraged fans to meet Rachel and shop the collection. Guests had the chance to enter and win a $500 RACHEL Rachel Roy shopping spree at The Bay at both events, which was collectively promoted online by Rachel Roy, The Bay and NKPR’s social media channels.

RESULTS:rrr4

  • 14,181,943+ impressions for Rachel Roy’s Canadian appearances ($850,917.00 ad value)
  • Secured national editors and journalists to attend a private luncheon with Rachel incl: Elle Canada, FASHION Magazine, FLARE Magazine, Hello! Canada Magazine, LOULOU Magazine, Globe & Mail Newspaper, Chatelaine Magazine, Canadian Living Magazine, National Post Newspaper, Toronto Life Magazine, The Kit Magazine
  • Feature interview coverage in The Globe & Mail, ELLE Canada, Georgia Straight Newspaper, ET Canada, ETalk, E! News and product placement in FLARE, Globe & Mail Style Advisor Magazine, LOULOU, The Kit and 24 Hours (national)
  • Integration of #RachelRoyBayVAN, #RachelRoyBayTO and @Rachel_Roy tweets reached more than 500,000 Twitter users

Kiehl’s

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Since 2007, NKPR has worked with Kiehl’s (a brand who conducts no paid advertising) to manage their public relations efforts in the Canadian marketplace.

SITUATION:kiehls1

With new boutiques opening throughout Canada, Kiehl’s wanted to create opening buzz and drive sales in key markets, while continuing to leverage their commitment to the community, building on a longstanding tradition of giving back to their pillar causes: children, the environment and AIDS.

kiehls3STRATEGY AND TACTICS:

In our six years working with Kiehl’s, NKPR has worked to open 12 boutiques across the country (in key markets including Vancouver, Edmonton, Calgary, Winnipeg, Toronto and Montreal), developing multi-layered outreach strategies tailored for each market, focusing on generating awareness pre-opening, a grand opening event integrating cause and strategic partnerships, and post-event initiatives to maintain the opening buzz and to drive ongoing sales

Example: The Bay Vancouver Store Opening – At a media breakfast and evening cocktail, Kiehl’s celebrated the first opening within The Bay with designer Jason Matlo (carried at The Room at The Bay) to create a Swarovski encrusted Mr. Bones and Mr. Bones T-shirt, sold exclusively at the Kiehl’s boutique, with 100% of net proceeds being donated to Camp Goodtimes, a local pediatric oncology camp.

To leverage Kiehl’s commitment to community, NKPR has also developed National campaigns to raise funds and awareness for their pillar causes, including a 160th Anniversary National Shop for the Cause (with 100% of sales for 160 minutes donated to the Canadian Association of Pediatric Oncology Camps) and a Limited Edition Product Series for Earth Day

RESULTS:kiehls4

  • The Bay Vancouver Store Opening was attended by 50 key Vancouver media, influencers and The Bay’s top customers. 2,720,221 impressions garnered for this particular opening. $10,000 was raised in T-shirt sales for Camp Goodtimes
  • 160th Anniversary National Shop for the Cause: $22,000 raised on a national level within 160 minutes and 9,062,000 media impressions
  • Through strategic and targeted media relations surrounding multiple campaigns, with a focus on garnering feature coverage, NKPR placed Kiehl’s at #1 in the L’Oreal Skincare Rankings, and secured a #2 placement for Men’s

SKYY Vodka

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NKPR has been SKYY Vodka’s Public Relations agency of record since 2008 managing media relations, social media, events, strategic partnerships and sponsorships for the spirit brand in Canada.

SITUATION:skyy5

In 2011, with TIFF celebrating its 35 anniversary, SKYY Vodka – the Official Vodka of the Toronto International Film Festival (TIFF) – wanted to make a “splash” unlike no other spirit brand had ever done at the Festival. NKPR devised and executed a high-profile, multi-platform PR and social media program inspired by the brand’s sophisticated, sexy market positioning that “cut through the clutter” of their competitors’ ballooning TIFF marketing budgets, reinforced SKYY Vodka’s partnership status with the Festival and kept SKYY Vodka consistently top-of-mind with media and consumers in advance, during and after TIFF.

skyy3STRATEGY AND TACTICS:

NKPR leveraged SKYY Vodka’s TIFF involvement through a comprehensive, multi-layered program incorporating media relations, media partnerships, celebrity-inspired cocktails, a highly anticipated pre-TIFF Cocktail Countdown media event, high-profile TIFF-related event sponsorships and activations, including a high-impact surprise “SKYY Tease” aerial stunt.

In weeks prior to the stunt, NKPR built buzz around the “Secret Tease” campaign via media teasers, a Virgin Radio partnership, social media engagement, nightly wall projections and on-premise marketing. SKYY’s role in this “Secret Tease” campaign was unknown and unveiled at the event.

The SKYY Tease performance consisted of a burlesque dancer performing a dazzling routine in a giant SKYY blue martini glass raised more than 35 ft in the air. Taking place at the new epicentre of TIFF – the Bell Lightbox – the stunt was attended by high-profile media, key bloggers and prominent photographers, as well as consumers and crowds that formed in anticipation of the performance. Attendees were then invited to a post-stunt pop-up bar to toast the anniversary year and kick-off the the Festival with a celebrity-inspired SKYY cocktail.

In addition to the pre-festival “Secret Tease” media stunt, NKPR executed an integrated TIFF campaign from sponsorship of key public and private events to media relations, social media and strategic partnerships to garner strong pre-festival and ongoing media coverage during TIFF.

RESULTS:skyy4

  • The buzz campaign and dazzling aerial stunt drew a large crowd of excited media and spectators, thus positioning SKYY as an intriguing brand and a key player at TIFF
  • Local print, broadcast and social media coverage of the SKYY Vodka “Secret Tease” campaign included the front-page of Metro Toronto, Marketing Magazine, NOW Magazine, Strategy Magazine, CityTV, CP24, CHCH and Toronto Moda
  • National, regional and international coverage for SKYY Vodka’s additional film festival involvement including events and official cocktails included the Toronto Star, Toronto Sun, Metro, 24 Hours, Toronto Life, Sweetspot.ca and MSN.ca
  • Reach: more than 150 million impressions garnered through media and social media regarding the brand’s involvement at TIFF
  • The continued development and fostering of strong strategic alliances with partners including Virgin Radio, Hello! Magazine, Alliance Films

Top 5 List-Making Apps

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Sing it with us: “It’s the most wonderful chaotic time of year!” And chances are, you need to become a 24/7 taskmaster, like, yesterday. After all, it’s not just the big guy in red who’s making a list and checking it twice. So what better time of year to share five of the best online list-making tools?

The challenge: find a list tool that requires little or no set-up, is simple enough to capture your task quickly, and offers build-in sharing tools (delegating is the name of the holiday game). Explore them and find one that works now, so you can be set-up for success in the New Year.

There are countless to-do applications and list management tools for various platforms. Creating lists increases our productivity regardless of how it’s applied, whether working on home or work projects. David Allen, author and a productivity guru, stresses the importance of lists and how it can be used to capture every actionable step.

First up: the Action Method Online (AMO), brought to you by Behance CEO Scott Belsky, author of the book Making Ideas Happen. AMO influences team collaboration and task assignment among their groups. The list items are considered Action Steps with built-in time tracking, target date, reference and discussion thread features. The tool itself is surrounded by a methodology develop by Belsky promoting simplicity of project management. Well-suited for the creative and freelance professional.

If you’re looking for a well-organized project management tool, try using the AMO’s web interface. There’s also an iPhone/iPad app to sync your actionable steps (perfect when you’re in the middle of the holiday run around). Budget bonus: creating an account and listing a maximum of 50 to-dos is free.

Additionally there are stationeries such as journals to capture actions steps on paper (a great gift for creatives or those who could use a little help in the organization department). I use AMO for creative projects to collaborate among the creative team members.

2) Things

This Mac-based task management application was developed by Cultured Code. It won best in show at Macworld in 2009. A few of the features include: tagging capabilities to group tasks, assigning tasks to team members and scheduled reminders. Things will sync across your Mac desktop, iPhone/iPad and integrates with your Mac Mail. It’s interface is well-designed, however there’s no web application to get to your projects, to-dos and calendar. Recommended for anyone that is used to Mac OS usability features and wants to extend Mac Mail.

3) OneTask takes a different approach by allowing you to stay focused. We all know it’s easy to skip tasks when distracted, but OneTask allows you to keep track of how much time is spent on a task – a must when you’re faced with a serious time deficit, like the week before Christmas. Considered a lightweight task management tool, it utilizes a minimalistic design for a relaxed and efficient workflow. The lightweight is another free Mac-based application with no web application. I would suggest using this application if your approach is to reduce and remove multi-tasking from your workflow.

4) Wunderlist will sync between your desktop and mobile devices such as iPhone, iPad and Android app. You can also print or email the tasks to share with your team, family or friends. Wunderlist is available as a web application and synchronizes across your devices. The free application is simple enough to easily capture tasks highlighting important tasks to float to the top of your list.

I use Wunderlist for simple two-minute tasks that are not project related. I capture daily deliverables that require little or no notes, and occasionally share tasks with team members to promote collaboration.

5) Evernote is a great tool for capturing everything you need to remember. Save anything from your computer or mobile such as ideas, tasks, websites, quotes, recipes, voice notes, and video into a digital notebook. Evernote allows you to easily search the digital notebooks you create using your browser or via a desktop application. By far Evernote is one the leading journal tool out there. Evernote also features The Truck, which is a collection of tools that integrate with the service, allowing you to easily capture your brain maps from Minjet or your sketches from Skitch.

Ever think of going paperless? Then Evernote will allow you to scan documents, perform screen captures, compile notes for to-dos and projects complete with tags. I also use Evernote to save reference materials such as login credentials, inspirations, ideas and electronic invoices when I make online purchases.

There are many different ways to be productive. A list itemizes and shows progress allowing you to feel in control of your workflow. You don’t have a to change your workflow much to include one these tools. We can’t guarantee all of your “to dos” will get crossed off by using one of these tools (that’s up to you!), but at the very least, your frantic festive activities will be a little more organized.

– André Morgan

NKPR Staff Wish List

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Last week we made all sorts of suggestions for gifts to give (and who to give them to), which got us thinking about our own gifting lists: what we plan to give, and (of course) what we hope to get.

Friends and family of NKPR staffers, take note!

I’m giving: Watercolour paintings of deer because I can’t do any Christmas shopping because my ankle is broken. And it takes too long to ship anything to Newfoundland.

I’m hope to get: For Christmas I would like a Freedom Leg Brace or a wheelchair that’s portable so I can leave the house!

I’m giving: A new X-box 360 to my boyfriend…. so that I can kick his butt in Guitar Hero (my guilty pleasure, and although it’s like 6 years old I’m still obsessed).

I hope to get: A new iPod, because my 8Gig is just NOT big enough for all of my TUNES!

I’m giving: a colleague a David’s Tea set. The reason: she LOVES David’s Tea. Like really loves it! It made me happy to give it.

I hope to get: A few days in bed reading The Hunger Games series and watching romantic holiday comedies. I think this one is going to happen. It’s a gift I’m giving myself!

I’m giving: The Thing Quarterly. It’s a ‘quarterly periodical in the form of a useful object’. It’s a gift I give each year; literally the gift that keeps giving (4 very cool objects delivered to your front door throughout the year!).

I hope to get: Anything unexpected!

I’m giving: My dad a membership to Ancestry.com. My mom and dad don’t know much about our family’s history, and I think it would be a nice surprise for Christmas.

I hope to get: This Hudson’s Bay Company Collection Coyote Fur Utility Bag. I honestly can’t get over how amazing the HBC collection is: I AM OBSESSED!

I’m giving: My sister appreciates the small sensual things, so for her brand new house I’m giving Le Labo Candles and Home Fragrances in Anis 24.

I hope to get: Minimalism and Fashion: Reduction in the Postmodern Era by Elyssa Dimant. Translating sartorial modernism into fashion, the images are inspiring and the tone is sophisticated. A must have for fashion lovers!

I’m giving: Dutch Oven Penguin Blanket to my penguin-loving friend Kristin…because Victoria Secret seemed less appropriate for meetings. (Ed. note: Clearly Kristin approved!)

I hope to get: Jewels from Chanel’s Paris Bombay Collection.

I’m giving: A new We-Vibe 3 to my best friend, as she just got engaged.

I hope to get: A ticket to Australia to see my family. If not, then I wish to get a travel voucher, Chanel handbag, anything from Marc Jacobs or a BlackBerry (not a big ask from Santa!)

I’m giving: My non-tech savvy mom a zebra-themed “Momgenda” to record all of our future mother-daughter “dates.”

I hope to get: This mini sweetie Rebecca Minkoff bow bag. Why? What’s one more leopard (look closely…) item in my wardrobe? A perfectly pretty bag for any evening, when all I need is my iPhone, keys, cards and of course my can’t-live-without-you Stila Yumberry Crush Lip & Cheek Stain.

I’m giving: iTunes gift cards.

I hope to get: Essie’s Damsel in a Dress and a lot of chocolate!

 

What are you giving this holiday season? What’s on your wish list? Tell us in the comments, or tweet us @natashankpr!

 

NKPR Gift Guide: Comfort & Joy

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We’ve had gift guides on the brain since at least mid-July, so it’s time we shared our carefully curated list of festive finds. We’ll be sharing a few of our faves every day this week, so be sure to check back! Today: Comfort and Joy. That’s what the holidays are all about!

David’s Tea for the Tree
Perfect for: Your Frazzled Friend
Because: She’s used to scheduling sips of her hot bevvie between emails, meetings and texts, so setting her up to decompress during the holidays will be the best gift you can give. These adorable little ornaments come pre-filled with one of three seasonal teas and are the best-smelling way to dress up a gift.
Worth Every Festive Penny: $4.50 each/ 3 for $12
Where to Get It: DavidsTea.com and in store

We-Vibe 3
Perfect for: Your Lover (who else?)
Because: Mistletoe will only get you so far. If you really want to spice things up in your relationship, gift your love with something that will bring a whole new vibe to the bedroom. Or the shower. Or the kitchen floor. You get the point.
Worth Every Festive Penny: $159.99
Where to Get It: Leading drugstores, boutiques and adult novelty stores worldwide, and we-vibe.com

Obusforme Personalized Comfort Driver’s Seat
Perfect for: Your Favourite Chauffeur
Because: If you’ve ever been packed in the family van en route to Christmas dinner at Grandma’s, you know this holiday travel scenario is destined for the farthest place from comfort or joy. Actually, driving anywhere during the holiday season – mall parking lots: we’re looking at you – can turn even the most Zen merrymaker into a road rage-aholic. All it takes to dispel holiday driving stress is a few moments with the soothing heat and massage built into this driver’s seat. Bonus: inflatable lumbar support ensures greater comfort while you’re battling it out for a parking spot.
Worth Every Festive Penny: $89.99
Where to Get It: Major retailers across Canada

 

      

A Donation to Artists for Peace & Justice and Camp Oochigeas
Perfect for: Making Your Holiday Budget Count
Because: “Gifts that give back” isn’t just a catchphrase. Even a small donation can make a life-changing difference. NKPR’s charities of choice have several budget-friendly options that make it easy to add charitable giving to your holiday to do list. Artists for Peace & Justice builds schools to serve the poorest areas of Haiti, providing an education, hot meals, clean drinking water and regular medical treatments to the children living in the slums. A donation of $120 buys a child’s books for year (that’s only $10 per month!).

NKPR is also proud to support Camp Oochigeas, a camp for children with cancer that also offers year-round programs for children affected by childhood cancer at their site in Muskoka, at SickKids Hospital, at the Ooch Downtown facility in Toronto and in the community. A few donation options: $25 buys sunscreen and bug spray to help keep campers protected. $100 buys art and crafts supplies for 10 kids who are on 8B, the bone marrow transplant ward at SickKids Hospital.

Worth Every Festive Penny: Wouldn’t you agree?
Where to Make A Donation: apjnow.org / campooch.org

NKPR Gift Guide: All That Glitters

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We’ve had gift guides on the brain since at least mid-July, so it’s time we shared our carefully curated list of festive finds. We’ll be sharing a few of our faves every day this week, so be sure to check back! Today: all that glitters. Since everything seems to sparkle during the holidays, we rounded up a few of the brightest gifts for kids, sisters, glam girlfriends and more.

 

Gogo’s Crazy Bones Gold Series Gold Tins
Perfect for: The Wee Ones
Because: Limited-edition toys trump all other Christmas toys. Packed in a shimmery gold tin, Gogo’s Crazy Bones Gold Series includes 10 super-shiny collectable Gogo’s that are sure to be a holiday hit with the littles in your life. Pair them with a Gogo’s play mat ($12.99) or carrier bag to up your cool Aunt/Uncle factor.
Worth Every Festive Penny: $19.99 CDN
Where to Get It: Mass toy and speciality retailers

 


Classic Creations 18K White Gold Grey Slice Diamond Earrings
Perfect for: The One Woman You Need to Impress
Because: Let’s face it, nothing impresses like diamonds. These gorgeous earrings are definitely a luxury, but when you do a little cost-per-wear math, keeping in mind that she’ll likely wear these for every New Year’s Eve party, birthday, wedding and other major celebratory event for the next 20 years, she’s worth the splurge. Plus, a gift like this pretty much guarantees you a spot on her “nice” list for the rest of your life.
Worth Every Festive Penny: $10,500
Where to Get Them: Classic Creations

Stila Cosmetics Holiday Lip Glaze Set
Perfect for: Your Sassy Sister
Because: When you were kids, her pouting bouts were legendary, but these days her pout is about looking mistletoe-ready. With four existing Stila classics and four holiday exclusive shades, these super high-shine glosses are guaranteed to deliver long into the New Year.
Worth Every Festive Penny: $33 CDN
Where to Get It: Shoppers Drug Mart Beauty Boutiques and Murale


essie Cocktail Bling Collection
Perfect for: The Glam Girl
Because: Her jewellery box is stacked with enough bling; it’s time to trick out her nails. If she isn’t already coveting the season’s It shade (Bobbing for Baubles, second from the right up there), chances are there’s another shade from this collection on her wish list. Perfect in her stocking or as a glam little gift topper.
Worth Every Festive Penny: $9.99 CDN
Where to Get It: Shoppers Drug Mart, salons and other major leading retailers

Tomorrow in our gift guide series: Comfort and Joy! Missed yesterday’s Gift GUYde? We found the best gifts for boys (and men).