Today is World Water Day! If you haven’t heard of it, World Water Day is an initiative that grew out of the 1992 United Nations Conference on Environment and Development and has since inspired countless awareness campaigns and led to real positive change in waterways around the world.
In honour of World Water Day, Teva, the global adventure brand, is kicking off an amazing campaign today called ‘Pair for a Foot.’ The international program will help protect one linear foot of global waterways for every pair of Teva shoes and sandals sold in 2011. Globally, Teva estimates ‘Pair for a Foot’ will help preserve 4.3 million feet of waterways this year alone!
In Canada specifically, ‘Pair for a Foot’ will support Teva’s longtime partnership with Waterkeeper Alliance as its local chapters work to create safe, clean watersheds. With Teva’s support, several major water-preservation projects will get underway this summer, including Lake Ontario’s first beach preservation tour, anti-polluter patrols of the Fraser River in British Columbia, and water quality sampling in the Ottawa River. (Watch the ‘Pair for a Foot’ video here.)
I know I’ll be picking up some new Tevas this spring! What are you doing to celebrate World Water Day? Tweet me!