Have you seen the latest fall campaign from NKPR client Sympli? Sympli Your Way brings together 5 female entrepreneurs to share their style stories and how their personal style helps them feel confident, while celebrating women in business. These ladies are all impressive leaders in their own industries, making their mark in the most significant ways. Although they each approach fashion differently, the common thread when it comes to getting dressed is to look and feel confident, and that’s exactly what Sympli brings to the wardrobe.
“I feel really empowered with the clothes that I wear because I need to be in front of the store, with my team members that are inside of the kitchen, settling and running around the city. So I need to be comfy and flexible with the clothes that I’m wearing all the time.”
“When I’m not fundraising money and meeting with bankers, I’m meeting with growers and bud tenders. I walk my dog during the lunch hour and in the evening. And after, I may need to quickly throw on a pair of heels to attend an event. So I need to have pieces in my wardrobe that are versatile. I want my style to say, ‘She knows what she’s talking about and that she’s a confident woman.’”
Shantelle Bisson, Author
“When I’m comfortable, I feel like I’m actually being authentic to myself and that’s why I like to just keep my vibe pretty simple and straightforward. I like to have pieces that can go from day to night and I can mix and match while never compromising quality. That way, when I go to my work, my genuine, authentic self is represented. I like my style to reflect that you can talk to me about anything and you can ask me anything. I’m an open book!”
“My personal style is clean and simple, but with a pop of something. It helps me feel empowered and confident by not having to actually think about it at all. I’m just feeling great. I love the idea of a foundation wardrobe , where I have my favourite pants, underpinning, and a great jacket. And I think those three pieces can take you anywhere.”
“My personal style is very much grounded in sophistication, with a bit of edge. I have worn black, probably for the past two decades, if not more—it makes me feel more confident, more powerful. And I want my style to say that I’m confident. For me, style equates to confidence.”
Our 13th annual Artists for Peace and Justice (APJ) Festival Gala took place Saturday, September 11, raising critical awareness and needed funds to support education in Haiti. In an intimate setting at the home of Natasha Koifman, local and global communities gathered during TIFF to support this imperative initiative. Thanks to the generosity of our sponsors and guests, $500,000 was raised in one evening, with 100% of funds raised going directly to The Academy for Peace & Justice in Port-Au-Prince, Haiti, to provide public access to secondary school education.
Eric Hendrikx, Natasha Koifman, Shantelle and Yannick Bisson, Geddy Lee and his familyAPJ co-chairs Natasha Koifman & Suzanne Boyd
Natasha Koifman, President of the Board for Artists for Peace and Justice (APJ) Canada, and on the Board of Directors for the organization’s American counterpart, co-chaired the gala with APJ Canadian board director, Suzanne Boyd.
APJ Canada Board of Directors: Yannick Bisson, Rose Mantella, Sussane Boyd, Carrie Kirkman, Natasha Koifman, Dr. Reza Nabavian, Shantelle Bisson, George Stroumboulopoulos, Joanne BullEmcees George Stroumboulopoulos & Natasha Gargiulo
Actress Natasha Gargiulo and APJ Canadian board treasurer, George Stroumboulopoulos, emceed the event, beginning with a moment of silence dedicated to both the recent devastation in Haiti and twenty year anniversary of 9/11.
Lifetime Achievement Award recipient Geddy Lee
In recognition of APJ’s long-standing commitment to altruism, Geddy Lee, of the iconic Canadian rock band Rush, received this year’s Lifetime Achievement Award for his commitment to philanthropy. “For philanthropy to have any impact requires a tremendous amount of collective action—momentum,” said Lee.
APJ Canadian Changemaker Award Recipients, Shantelle and Yannick Bisson
Rick Springfeild virtually surprised his friends Shantelle and Yannick Bisson with the Canadian Changemaker award for their relentless charitable efforts over the years, supporting APJ as well as Childhood Cancer Canada, Sheila’s Place, Boost for Kids and more.
Natasha Koifman, President of the Board for Artists for Peace and Justice (APJ) Canada
Natasha Koifman, President of the Board for Artists for Peace and Justice (APJ) Canada
“Education should not be a privilege, but a human right for every child,” said Koifman. “And yet Haiti only offers paid secondary education. Many Haitian families live on one dollar a day making it an impossibility. I am so grateful for the many people who have been part of APJ since day one and everyone here tonight. Together, we have helped 26,000 students get an education since 2012. It’s incredibly important we support a community that in reality, is in our own backyard. We have to take action.”
Jimmy-Jean Louis video message
Both physical and virtual experiences showcased the first-hand impact of APJ on the lives of youth in Haiti, including video wholehearted messages from Jaebets Gilles, Execute Director, St. Luke for Haiti Foundation Educational Program, and Jimmy-Jean Louis, actor and Ambassador at Large to Haiti, who reminded guests of the significance of their support—education and training that empowers the next generation of leaders with resilience and hope for better living conditions.
A special virtual message from Ben StillerRick Springfeild crowd-pleasing virtual performance of “Jessie’s Girl”
Long-time APJ supporters, Ben Stiller and Susan Sarandon, virtually thanked guests and reminded them of the impact these fundraisers have on education and health programs in Haiti. Legendary musicians Jim Cuddy and Rick Springfeild also contributed brilliant virtual performances.
Live performance by Witch Prophet and DJ Sun Sun Live performance by Kayla Diamond of Slaight Music Paul Beaubrun’s live performance of Bob Marley’s “No Woman, No Cry” closed the evening.
Special live performances included Witch Prophet and DJ Sun Sun, Kayla Diamond of Slaight Music, and Haitian artist Paul Beaubrun who flew in directly from Haiti and made it in just in time to close the evening.
David Daniels & Natasha Gargiulo leading the live auction
This year’s live auction was led by former Canadian Changemaker Award recipient David Daniels and Canadian TV personality Natasha Gargiulo. Highlights included a bidding war between Lee Piccoli and Yannick Bisson for Anthony Ricciardi’s “Day Dream”, an original painting that went to Lee for a generous APJ donation of $20,000. Ginger Barkey and Rose Mantella bid aggressively for Russell Young’s “Marilyn Crying”, a large format, diamond-dusted screen print donated by Taglialatella Gallery, before Danny Soberano from INK Entertainment Group offered a second piece for auction, allowing both bidders to take home this prize artwork, raising a combined $120,000 donation. Michael Bratty and Gillian Oxley competitively bid for a walk-on role on Murdoch Mysteries. Lead actor Yannick Bisson and Shaftesbury, the production company who donated the auction item, generously offered both bidders a walk-on role opportunity, raising $30,000.
Auction piece ‘Marilyn Crying’ by Russell Young, donated by Taglialatella Galleries & INK EntertainmentRitz Carlton Epoch Bar
The night was a huge success, having had support provided by many local community members and sponsors. A huge thank you to the Ritz Carlton, who set up their Epoch bar featuring specialty cocktails, Flow for keeping our guests hydrated, and Shaftesbury, Slaight Music, and No.7 Dale. Big shout-out to Motorino Restaurants, who kept guests warm with their coffee cart.
This year’s APJ NKPR team
Thank you to everyone who attended and participated in this year’s gala. To learn more about Artists for Peace and Justice, visit https://www.apjnow.org/.
Photography by: Ryan Emberley
Yannick Bisson, Geddy Lee and George StroumboulopoulosRaymond Perkins, Charles Kabouth and Vinay VirmaniKim Newport-Mimran & Joe MimranBrian Brown, Natasha Koifman and Anthony Riccardi Diane Bald and Michael BudmanDax DaSilvaBasem Hanna and Marina HannaEric Hendrikx, Natasha Koifman and Danny SoberanoJeremy Woods-Ross and Ellie MaeLee Piccoli with family & friendsMatthew and Jaqueline WilsonEric Hendrikx & Natasha Koifman
Any chance to celebrate together again is worth smiling for, and it was all smiles at NKPR’s Summer Partner Appreciation Night. After more than a year apart, friends, clients and partners mingled over cocktails, food and tons of candy!
Top: NKPR Candy Table. Bottom: Hounds Vodka Bar
Next to a bar stocked full of signature black Hounds Vodka, Flow Water and Rubicon made for great mixers! Our client, Motorino Cucina Catering provided the entire party with their infamous mobile pizza ape, keeping their signature woodfired pizzas coming all night long.
Motorino provided delicious Italian bites and wood-fired pizzas from their pizza ape
Chatime’s beloved bubble teas and milk teas proved to be another huge party hit, with flavours ranging from classic milk tea to mango. Guests couldn’t get enough of the tapioca!
Top: the Chatime station. Bottom: Natasha Koifman with the Chatime team (Roxanne Tsui, Kenton Chan and Rachel Chew)
Premium cannabis brand houseTREC set up their own cannabis rolling station; their in-house “budtender” was busy handing out handmade pre-rolls and edibles from their brands Wink, Blissed and Thumbs Up while educating attendees on cannabis.
TREC’s cannabis station
But no NKPR event is ever complete without that extra sweet little something—the iconic candy table was back and more popular than ever!
Guests trying to decide on candy!
Hours later, reflecting as the evening came to end, NKPR Founder and President Natasha Koifman paused for a moment,
“You know, everyone just seemed so happy to dress up and go out!”
Natasha Koifman and husband Eric Hendrikx
Thank you to everyone who attended and made the evening so special; NKPR is fortunate to have so many wonderful clients to celebrate with.
Last week, NKPR hosted the FW21 Preview for Sympli, SOREL, and MEC.Each brand provided a selection of fashion wear designed for both function and style, with collections that hone in on a comfort-meets-stylish appeal. Our media friends were invited to attend both in-person and digitally.
With chunky soles and sneakers still set to be trending this fall and winter, there was a lot of buzz surrounding SOREL’s Kinetic sneaker collection and their year-round variations of the beloved platform trainer. The brand is also set to bring both men’s and women’s pieces inspired by utility boots with hints of hiker hardware, in vibrant and monochromatic variations that are perfect for trekking both in the city and the outdoors.
Work-from-home is also here to stay, even if some of us are making more frequent trips to the workplace. Sympli, the Canadian workleisure brand founded by women for women, is releasing a dynamic, functional, and stunning collection of pieces designed out of French Terry Cotton, the light-weight, breathable and moisture-wicking fabric, that’s ideal for transitional pieces that can carry you over from summer to winter.
MEC highlighted that outdoor activities such as hiking, camping, snowshoeing, and skiing will continue to gain popularity especially as we continue to rely on the outdoors as an additional source of entertainment and fun! MEC’s FW21 collections showcased fleeced pieces, technical hoodies and jackets, hiker essentials as well as outer layers that protect us from the natural elements.
For more information on the FW21 collections from Sympli, SOREL, and MEC, please visit their websites.
Lanterra Developments Reshapes Toronto’s Iconic Skyline with 47-Storey High-Rise : Natasha The Residences
Avant-garde condominium inspired by in vogue trendsetter, Natasha Koifman, brings chic monochromatic interiors, live-work-play integrated amenities and innovative social spaces to vibrant Adelaide St. West
Renowned for contributing to Toronto’s iconic skyline and culture, Lanterra Developments are pleased to unveil their much-anticipated and newest project, Natasha The Residences. In the heart of Toronto’s Cultural District, the condominium will be inspired by lauded style and ethos of respected public relations powerhouse, NKPR founder Natasha Koifman. The new condominium will house nearly 440 residential suites (starting in the $500’s) and five floors of commercial space.
Located at 263 Adelaide St. W., the new 47-storey high-rise will live at the South-East corner of the John St. intersection, just steps from where Koifman opened her first NKPR office 20 years ago and two minutes from her current headquarters. Tying in Koifman’s long history of living between New York City and Toronto, Natasha The Residences will carry the mantra of “Turn Life On” echoing the energy and electricity of these vibrant cities, while drawing inspiration from Koifman’s outlook of living life to its fullest.
“Natasha Koifman became a clear inspiration for this theme through her chic style, adventurous city living, and entrepreneurial spirit,” says Mark Mandelbaum, Chairman of Lanterra Developments. “Our team saw an opportunity to create a spectacular building that would capture the style and energy of Toronto’s Cultural District, while meeting deep-rooted desires in the community to live life to its fullest and enjoy everything the city has to offer. This will translate to inspirational design, sophisticated amenities and contemporary suites that elevate social experiences while complementing work-life integration.”
NATASHA THE RESIDENCES ARCHITECTURE
Designed by leading Canadian architecture firm, BDP Quadrangle, Natasha The Residences will soar atop the historic Purman building. The South-facing side will have soft curves reflective of a feminine silhouette, while architectural paneling will give the North side a sleek masculine look, reflective of a luxury timepiece.
NATASHA THE RESIDENCES INTERIORS
Visualizing Koifman’s chic and iconic all-black-everything style, Alessandro Munge of Studio Munge developed interiors that convey sophistication and vibrancy through a contrasting palette. Public spaces will also be home to pieces by acclaimed artists like Peter Tunney, who creates thought-provoking art through words. Koifman’s discerning taste and reputation for hosting acclaimed events will be translated to the project, both aesthetically and functionally through its amenities, community spaces, and suites.
Amenities will include:
Exclusive sky lobby for residents on the sixth floor with concierge
Fitness centre with individual workout pods and virtual instructors
Media content studio equipped for film, photo, audio, and social media production
Modern spa with an infrared sauna
Pizza kitchen and Korean-inspired BBQ tables
An upscale social lounge that duals as a launderette
Coworking spaces catered for home-office residents
Concert piano room
Sales for Natasha The Residences are expected to commence late Summer 2021 starting in the $500s. Please visit NatashaResidences.com.
Natasha The Residences’ sky lounge offers intimate gardens, pizza oven and stunning views.
Positive messages by famed artist Peter Tunney adorn the walls in social and amenities spaces.
State-of-the-art fitness centre with virtual instructors and stunning downtown views.
A grand concert piano room will provide entertainment for residents and their guests.
Intimate and chic indoor-outdoor terrace will offer residents and their guests privacy to gather.
Welcome to The Colours of Summer 2021! Have a look at NKPR’sFashion Trend Report—showcasing a range of shades inspired by nature and coupled with new core classics. These fashion pieces, from some of our favourite designers, come together to create a palette inspiring ingenuity and inventiveness.
These Gummy Vitamins Help Deliver Major Beauty Benefits; Here’show to get glowing hair, skin and nails and the perfect night’s sleep––just in time for summer.
In Partnership with Nature’s Bounty.
There’s no disputing the fact that wellness starts from within. A balanced diet, daily exercise and a good night’s sleep are sacred for feeling and looking healthy and happy. But sometimes you need a little added support, which is why we’ve been taking Nature’s Bounty Gummies for the past eight weeks, a line of vitamin supplements in sweet gummy form, which help you boost your natural beauty from the inside out.
These bite-sized gummies are the perfect addition to your wellness routine––particularly the Hair, Skin & Nails Gummies and Gorgeous Sleep Gummies. Nature’s Bounty Hair, Skin & Nails Gummies are formulated with biotin and Vitamins C and E, to help maintain the health of your hair, skin and nails. And Nature’s Bounty Gorgeous Sleep Gummies formulated with melatonin and collagen– they help to reset the body’s sleep-wake cycle and increase the number of hours you sleep.
Plus, they taste delicious! In mixed berry and strawberry flavours, combining the fun of taking your favourite childhood gummy vitamin with the function of a gold-standard supplement.
Read on for our reviews of Nature’s Bounty Hair, Skin & Nails Gummies and Nature’s Bounty Gorgeous Sleep Gummies.
NATASHA KOIFMAN, NKPR President #NaturesBountyPartner
What beauty concerns did you want to address by taking Nature’s Bounty Hair, Skin & Nails Gummies?
I really wanted to improve the overall health and shine of my hair and for my skin to feel glowy / less dull. You could say that the winter-to-spring transition had me yearning for a little glow-up!
What changes have you noticed since you started taking Nature’s Bounty Hair, Skin & Nails Gummies?
My skin feels and looks amazing… I’ve had a lot of people tell me it’s even glowing! Plus, my hair has more shine. My makeup artist and hairdresser even noticed and asked me what I was doing differently. And now they’ve even integrated Nature’s Bounty Hair, Skin & Nails Gummies into their regular routine.
What’s different about Nature’s Bounty Hair, Skin & Nails Gummies than other vitamins you’ve taken in the past?
For starters, I’m seeing results. They also taste so yummy. I actually look forward to my daily gummy intake these days, they’re like a little personal treat.
How has your sleep changed since taking Nature’s Bounty Gorgeous Sleep Gummies?
I have been getting great sleep, which is so, so nice. I actually wake up rested, which, with my busy lifestyle, used to hardly ever happen. Sleep is one of our greatest luxuries. At night, I clean my face and brush my teeth, moisturize, then take a hot shower. I put on my pjs, take two of my Nature’s Bounty Gorgeous Sleep Gummies and either I watch a little TV or I read. I feel ready to sleep the moment I get into bed!
What changes have you noticed since you started taking Nature’s Bounty Hair, Skin & Nails Gummies?
I’ve been taking Nature’s Bounty Hair, Skin & Nails Gummies for about three years now and I’ve seen the biggest difference in my nails––they feel much healthier and haven’t looked this good in a long time. Now when I go for a manicure I don’t need to get them covered up with gel polish; I can just get a “naked mani” and feel confident.
What’s different about Nature’s Bounty Hair, Skin & Nails Gummies than other vitamins you’ve taken in the past?
Finding a good supplement routine that works for you and your personal wellness needs can be hard, and it can take time––especially with so many brands and varieties out there. My mom actually told me about Nature’s Bounty Hair, Skin & Nails Gummies; she bought me a bottle and we’d take them every day together (cute, righttt?!). I also had a few friends who were taking them, so I liked that they came well recommended over other vitamins. Plus, the strawberry taste makes them a fun addition to my daily routine.
How have you added Nature’s Bounty Hair, Skin & Nails Gummies into your beauty and wellness routine?
I have a very specific morning and nighttime skincare routine. But I like to incorporate them into my morning routine to start the day off right. My typical morning routine starts off with: making my bed (can’t do anything without a made bed first!), a glass of water and coffee, a light workout and/or stretches, skincare, a light breakfast and two Nature’s Bounty Hair, Skin and Nail Gummies… and then another coffee, lol.
What was your sleep routine like before taking Nature’s Bounty Gorgeous Sleep Gummies?
I’ve struggled with falling asleep since university and then well into my adult working life. My day-to-day is quite fast-paced and go go go, so it’s always been tough for me to turn my mind off and completely relax once I get into bed. Then that dominoes into watching TV or scrolling endlessly through my phone, which of course is no bueno. But I’m just about finished my first bottle of the Gorgeous Sleep Gummies and I’ve noticed that they’ve really helped increase my sleep time, and I wake up less tired. Overall, I’m having a much better sleep, which results in a more productive day ahead.
VICTORIA BAKER, Senior Account Executive #NaturesBountyPartner
What beauty concerns did you want to address by taking Nature’s Bounty Hair, Skin & Nails Gummies?
When I read about the benefits of Nature’s Bounty Hair, Skin & Nails Gummies, it seemed like an opportunity to improve the look and feel of my nails, which constantly break and peel.
What changes have you noticed since you started taking Nature’s Bounty Hair, Skin & Nails Gummies?
Truthfully, I feel more confident about my hair and nails. They just FEEL healthier. My hair texture no longer feels dry and brittle and I often rock just a clear nail polish because my nails look amazing on their own! My friends and family have also noticed––I actually don’t remember the last time I received so many compliments. I’ve recommended them to a few girlfriends and now they’re obsessed too.
How have you added Nature’s Bounty Hair, Skin & Nails Gummies into your beauty and wellness routine?
I used to take them somewhat sporadically when they were sitting on my desk in the office. Now that I’m working from home, I take them after I finish work as a personal treat––it’s something to look forward to at the end of every work day!
HANNAH KIM, Account Coordinator #NaturesBountyPartner
What changes have you noticed since you started taking Nature’s Bounty Hair, Skin & Nails Gummies?
My nails had suffered from years of applying gel polish. My mom recommended them to me, actually. Now my nails feel healthier and I’ve noticed they look great. I also noticed a difference in my skin! It feels much more glowy and bouncy.
How have you added Nature’s Bounty Hair, Skin & Nails Gummies into your beauty and wellness routine?
I like to take them in the morning to start my day off right. My typical morning goes like: coffee > morning workout > shower > skincare > Nature’s Bounty Hair, Skin & Nails Gummies.
JANIELLE DOWNER, Intern #NaturesBountyPartner
What changes have you noticed since you started taking Nature’s Bounty Hair, Skin & Nails Gummies?
Lately my skin had become uneven and dull, but since I started taking Nature’s Bounty Hair, Skin and Nails Gummies consistently, I’ve noticed that my skin has a nice glow to it. My nails feel healthier too, and I’ve been getting compliments on how bouncy and shiny my hair looks.
What’s different about Nature’s Bounty Hair, Skin & Nails Gummies than other vitamins you’ve taken in the past?
I heard about Nature’s Bounty Hair, Skin & Nails Gummies from my mom. She had heard about them from a friend and asked me to pick her up a bottle, so I got one for myself too. I was so surprised at how good they tasted, and how well they worked when I took them consistently. I look forward to starting my day with them every morning.
How have you added Nature’s Bounty Hair, Skin & Nails Gummies into your beauty and wellness routine?
After my morning stretches and skincare routine, I make a quick breakfast and have my gummies. I find that taking them earlier in the morning before the day gets hectic is a reminder to take care of myself. I also store mine in the kitchen––seeing them while making breakfast helps me to not miss a day.
How has your sleep changed since taking Nature’s Bounty Gorgeous Sleep Gummies?
It helped me fall asleep faster. I also wake up feeling more rested because I get great sleep. Nature’s Bounty Gorgeous Sleep Gummies have helped me reset my body’s internal clock. And, since I’ve been getting more rest, I’ve been using my facial de-puffer less often in the mornings.
EMILY PETTIGREW, Social Media Specialist #NaturesBountyPartner
What changes have you noticed since you started taking Nature’s Bounty Hair, Skin & Nails Gummies?
Before I started taking them, my hair had been feeling really dull and my nails were weak (thank you, winter). But since taking them, I’ve gotten a looooooot of compliments on my hair and that feels amazing. As for my nails, they are feeling better and honestly haven’t looked this good in a while.
What’s different about Nature’s Bounty Hair, Skin & Nails Gummies than other vitamins you’ve taken in the past?
It’s the flavour and texture for me! I never dread taking them.
How have you added Nature’s Bounty Hair, Skin & Nails Gummies into your beauty and wellness routine?
First things first: coffee. Then my Nature’s Bounty Hair, Skin & Nails Gummies and I’m off to the races.
We’re thrilled to announce the launch of a NEW initiative for our agent, broker, and investor friends called the N-LIST—an exclusive program where you can now eN-LIST to receive early insight into development projects, program incentives, branding seminars, and more! For those of you that are new to our site and this community, our mission is to continuously serve as a global leader in public relations, communications, brand identity, and social media—and leverage our industry insights to provide value to our partners and affiliates. NKPR works with many of the most prestigious real estate developers, builders, industry and tech leaders, and home designers in Toronto and the GTA—and the N-LIST is an opportunity for us to share our expertise and industry insights with you, potentially before they become public knowledge.
We have been honoured to work with developers who are at the top of their game, creating awareness and momentum for their world-class projects and innovative approaches to business. From the arts and philanthropy-driven Lifetime Developments, to the neighbourhood and community-focused Lanterra Developments, and leadership-centric Fusion Homes. To the Vandyk Properties—renowned builders, and experts in bridging the gap between the 905 and the 416 with their unparalleled Grand Central Mimico project, to leaders in sustainability at Great Gulf, and CentreCourt—whose projects are centred around connectivity. Additionally, it’s our privilege to work with No. 7 Dale Avenue— perfectly situated in the luxurious Rosedale neighbourhood, Adi Developments, who takes a forward-thinking approach to their developments, Altree Developments, a developer at the forefront of architecture and design, and Gupta Group, with an unwavering commitment to their projects and hospitality development.
Leading into 2021, we all know that the world of real estate and design is changing, but our ability to adapt and support this thriving industry remains constant. Want to keep your finger on the pulse of what’s happening in the market? We’ve got you covered—the N-LIST brings you the best industry acumen, valuable opportunities to enhance YOUR personal brand, exclusive incentives, and information that will keep you ahead of new trends in the real estate sector. I can’t wait to show you what we have in store and to connect with each and every one of you as we grow this community. Register now through the button below – and stay tuned for more soon!
Amidst the pandemic, as we turned our focus from in-person previews and launch events, our main objective remained the same – to ensure we met the goals that our clients established in 2020, and to keep the momentum going in this year as well. For one brand in particular, that meant driving sales and brand awareness towards their key retailers to keep the momentum strong for fall and winter sales.
Our fashion-forward footwear client, SOREL, came to us with the objective of increasing sales at some of their key retailers for the season. In order to tap into each retailer’s unique target audience, our team assessed what type of consumer was shopping at each of these stores to understand what the most effective approach would be in getting their attention. Once we narrowed down the demographics, it was time to bring some fun digital content and media partnerships into play!
Beyond our regular media relations efforts, we selected twelve relevant and fashion-forward influencers across North America to create content featuring their #SORELStyle, ultimately, inspiring their social audiences to feel empowered to dress up their casual fall and winter boots from SOREL. Pushing the narrative even further, we worked with two of Canada’s favourite fashion publications, The Kit and SHARP Magazine.
Tiffany Lai
Matt Benfield
For our first campaign with Hudson’s Bay, we collaborated with celebrity photographer, Leeor Wild, to execute a FULLY digital photoshoot. While Leeor was not on-site, she was able to direct our four content creators to help guide their posing process virtually…and the results were better than we could have imagined! (👋 check them out at @reza_jax, @therebelmama, @thatsotee and @mattredwards!).
Matt Edwards
Tee Go
Reza Jackson
Next, for the Holt Renfrew campaign, we partnered up with men’s lifestyle magazine, SHARP, and worked closely with four male influencers (@mr.benfield, @ashkanhobian, @mrcavaliere, @didieryhc) securing feature articles which showcased their favourite spots in the city…and how their SORELs are the perfect day-to-night shoe to fit their look in any setting or activity!
Ashkan Hobian
Didier Young
Jonathan Cavaliere
For the third campaign, we targeted the influencers who were quick to master Instagram’s new “Reels” feature (@thelustlistt, @theaugustdiaries, @petiteandbold, @lai_tiffany) to create beautiful, original content that could be shared across both SOREL and Browns’ social platforms.
Jill Lansky
Josiane Konaté
Victoria Hui
Lastly, our team recently wrapped up a cool content program with The Kit featuring three notable Canadian stylists (@talia_stylist, @nadiapizzimenti, @stylist_jo)! The Kit created a feature piece for each stylist on their site with Q&As on how to dress seasonally appropriate for the winter, while staying stylish – all advice of course reiterating how SOREL’s styles provided the best of both worlds.
Jo Jin
Talia Brown Thall
Nadia Pizzimenti
SOREL truly is a brand made for all-seasons; while we’re obsessed with their fall/winter styles, we are beyond thrilled to be getting started on new exciting projects for their spring/summer 2021 collection!
While businesses work to navigate their structures during the pandemic, real estate developers have been quick to adapt their strategies in order to build a prosperous future, post-COVID. Our President, Natasha Koifman, recently chatted with Building Excellence Magazine, discussing top tips on boosting your customer experience and marketing your brand during a pandemic, as well as why it’s so valuable – now, more than ever.
“During these uncertain times, it’s crucial for real estate developers to revisit brand values to make sure communications align with vision…”
— Natasha Koifman, President, NKPR
From spearheading an innovative, socially-distanced event with Lanterra Developments, embracing digital transformation through platforms like SaleFish, instilling customer confidence through new safety guidelines like Fusion Homes, or harnessing the power of philanthropy like Lifetime Developments, we’re proud to work with our clients as they pivot their business strategies to come out stronger than ever during these evolving times.
Our top three tips to help navigate a business in this landscape are to embracedigital transformation, instil consumer confidence, and use all the tools in your brand toolbox. It’s not the time to stay silent on social media – being authentic and genuine with your audience will go a long way!
