Think a Car Can’t Fit Into a Holiday Stocking? Think Again!

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Zipcar is the perfect gift for eco-conscious city dwellers, urbanites without a car or for those who want to switch it up and enjoy driving a variety of vehicles! Giving the gift of Zipcar membership or gifting existing members with driving credit is easy and convenient!

Eva Avila At Her Best!

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On Wednesday, October 29, 2008, AstraZeneca Canada and Physical and Health Education Canada (PHE Canada) announced the launch of the groundbreaking children’s wellness initiative At My Best™. Aimed at improving the health and well being of Canadian children through a unique school-based program that focuses on three key areas of wellness: physical, nutritional and emotional health.  The At My Best celebrity role model Sony Music recording artist Eva Avila and Rae the program’s mascot visited Huntington Ridge Public School for the national launch to build awareness about the program and encourage every child in Canada to be at their best!

Spring ’09 from Canadian fashion house, RUDSAK.

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October 23rd marked the debut of Spring ’09 from Canadian fashion house, RUDSAK.  Coming to life at L’Oreal Fashion Week in Toronto, the collection dubbed Slave to the Rhythm was undoubtedly inspired by Rock N Roll, on a runway hit with fierce leathers and sizeable hard metals.  But RUDSAK designer, Evik Asatoorian, adds a nautical touch and just the right measure of femininity to dilute the hardness and make it haute.  The palette is spring classic in black, white and camel with a pop of deep magenta.  Many pieces are unisex; the men’s silhouette tailored with broad shoulders.  Our favourite pieces include his and hers white leather cigarette pants, the leather interpretation of a black and white fedora, and rocker-chic-for-summer white driving gloves.  Vroom vroom.

Kiehl’s Since 1851 Celebrates Style In Montreal

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On October 8, Kiehl’s Since 1851, the New York-based apothecary known for its efficacious skin and hair care preparations, welcomes Quebec music artist Jonas, Chuck Comeau from rock band Simple Plan, and Montreal’s fashion community and industry insiders as it celebrates with an evening of shopping to toast the vibrant creative community.

Jonas, a rising rock star known for his energetic stage presence, is a huge supporter and fan of Kiehl’s and was one of the first customers when they opened their doors on Ste. Catherine Street in December 2007 – it’s one-year anniversary is just a couple of months away – located in the heart of downtown Montreal!

Kiehl’s and Brad Pitt Make it Right

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In the spirit of social responsibility, Kiehl’s and Brad Pitt have joined forces to support global environmental initiatives with the new Kiehl’s “Aloe Vera” Biodegradable Body Cleanser. I LOVE this cleanser: it smells and feels wonderful, it’s impact on the environment is minimal (it biodegrades in just 28 days) and it’s Brad Pitt approved, it’s great!

IT Lounge 2008!

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Last year’s IT Lounge was such a big hit we’re doing ‘IT‘ again and we’re super excited! Celebrities go through a grueling schedule so we’re trying to make it a little easier for them with a special collection of survival must-haves for the 2008 Toronto Film Festival! Speaking of grueling schedules, here are a few of my personal Survival Tips for TIFF!


You usually don’t have time to think about what you’re going to wear on any given day. So on my floor, I lay out my clothes in a grid – Day. Night (night’s usually just a different pair of shoes). And you’re done. Just one more detail that I don’t have to think about!

It’s all about the shoes. I’m big into wearing a heel because I’m 5-foot-4, so I like the height. But a casual shoe is great on a day like Media Day at the IT Lounge, when I’m really busy. So the red little Mary Jane from Teva, for instance, is perfect on a day when I’m going to always be on my feet.

What sleep?! During the Festival, I probably get about three hours per night. I’m up really early and go to bed really late. And that’s why I need a lot of really great skin cream like Olay skin cream, the Olay Definity Collection.

Dr. Penny Kendall Reed and The No Crave Diet. It just works for me. I’ve been doing it now for eight months – and I asked her to participate in the IT Lounge because it’s changed my life. And I can tell the difference even now. Normally at this stage I’d be up by five pounds. But not this year!

September is Big Brothers and Big Sisters (BBBST) month and the IT Lounge is eager to show its support once again. Celebrities will have the opportunity to donate gifts from the Lounge to assist in raising money for BBBST programs.

Fila teams up with tennis star James Blake to create new men’s collection

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ATP World Tour tennis star James Blake has proven he’s got more than great moves on the tennis court — he’s got style.

High-end sportswear company Fila has just announced its joining forces with Blake to develop a  line of exclusive men’s apparel and footwear, inspired by Blake’s signature look.

The first collaboration of its kind in tennis, Fila and Blake will work together to design tennis, golf, fitness and lifestyle apparel, as well as performance and lifestyle footwear and accessories. The line will incorporate Fila’s heritage with a contemporary twist.

A limited collection will debut just before the 2009 US Open in New York, and the official collection launches Spring/Summer 2010.