PHOTOS CLOCKWISE FROM TOP LEFT: Table setting in the Rachel Roy New York City showroom, dinner at the ABC kitchen, Lauren Cohen at The Nelini Method, thank you note from Rachel Roy.
Lauren Cohen, Account Manager at NKPR shares one of her favourite memories:
“This press trip to New York four years ago was especially memorable and exciting to plan because it was an opportunity to bring Canadian editors inside the world of designer Rachel Roy. We tailored the itinerary to be an experience of all of Rachel’s favourite things (a day in the life!) while at the same time providing the press with an exclusive preview of her latest womenswear collection. From a spectacular farm-to-table dinner at ABC Kitchen, to trying Rachel’s favourite workout (The Nalini Method), to an intimate lunch inside her beautiful showroom. The trip offered media a rare glimpse into the designer’s coveted life. Having the opportunity to conceptualize and execute on so many amazing initiatives like this is one of the reasons I LOVE my job!”