Celebrating 10 Years of NKPR

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“Sometimes the little things you don’t think are anything while they’re happening turn out to be what marks a whole period of your life.” – Andy Warhol

When choosing a quote to encapsulate the past ten years, I think Andy Warhol said it best. All of the little moments throughout the years have really defined NKPR and who we are!

On Wednesday night, I had the amazing opportunity to celebrate a decade of my life and business with some of my closest friends, incredible staff and inspiring clients.

The theme of the night was “Love & Candy”, and I have to say, you could really feel the love! Although we had over 250 guests, the atmosphere felt intimate. Looking around my backyard was like looking into an NKPR time capsule. Everyone that attended has made NKPR into what it is today and impacted my life in so many ways.

As for the candy portion of the night, my favourite store Petite & Sweet – now featured on the Food Network’s “Sugar Stars” – created a stunning sweet table for the event. Not only did it feature some amazing treats like brownies, cupcakes, chocolate and candy, it also displayed my favourite quotes about love, written in chalk above the sweets. The table was the focal point of the party and Petite & Sweet did an amazing job of capturing the theme!

“Love doesn’t make the world go ‘round. Love is what makes the ride worthwhile.” – Franklin P. Jones

After such a special night, I want to take this opportunity to truly thank all of the people who have been present throughout the past 10 years, particularly my dedicated staff. You exceed my expectations and inspire me daily.  All of our little (and big) moments together have really marked a period in my life and made NKPR exceptional!

I believe that true success in life, is being surrounded by people you love, that also love you back. At the end of the evening, I crawled into bed after marking this 10- year milestone and felt an incredible sense of happiness, peace and achievement because of the amazing people I know and love.

Thank you for all of your support!



Stunning sweet table from Petite & Sweet!
Sarah Flink, Lara Tobin, Carly Ostroff and Lauren Rivietz
NKPR10 cocktails provided by SKYY Vodka and Aperol


Karen Kwinter, Natasha Koifman, Jesse Labelle and Montana Labelle
Brittany Lockhart, Rebecca Kogon, Sam Detwiler, Daniela DiStefano, Ally Carlson and Kristin Newbigging
Danny Soberano, Lila Soberano and Natasha Koifman
David Drebin and Natasha Koifman
Anita Clarke and JJ Thompson
Izzy Sulejmani, Natasha Koifman, Damir Sulejmani and Deana Nastic


NKPR Turns 10!

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“Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.”- David Frost. 

I can’t believe it! It’s been 10 years since my namesake public relations agency, NKPR, was born. At the beginning, it was just me, Director of Operations Cat Richens and my newborn puppy Decoy, working out of my home. The goal was to create an agency that highlighted stories and issues that mattered. We received our first business license on June 12, 2002.

Since that date, our agency of two employees has grown to 30 incredible and talented staff members, with dedicated PR, talent, digital media and creative divisions!

NKPR’s client roster has also risen, from two to over 31 exciting brands that we feel passionate to work on every day.

To celebrate 10 years in the amazing world of PR, we are thrilled to launch NKPR’s timeline, a fun way to look at the agency throughout the years.

From the first client roster, two moving days, the launch of NKPR’s digital media division, the opening of our New York City office and the IT Lounge that started it all, we invite you to share in our most memorable moments!

Stay tuned for an upcoming 10th Anniversary blog content and an exciting initiative that we can’t wait to share with you. Hint: It’s a sweet way for us to give back, an ongoing commitment that has always been fundamental to NKPR’s core beliefs!

Thank you all for your amazing and continued support over the years. We wouldn’t have reached 10 years without you!

XO Natasha and the NKPR Team