Say Something: October 11

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At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

Instagram’s latest competitor? Snapchat is upping the ante with a new feature, Snapchat Stories. The album-like feature allows users to create a photo and video montage with a 24 hour life. Friends can scroll through snap chat albums, giving it a Facebook-like function of sharing activity. [Mashable]

Multi-grain Cheerios and Big Brothers Big Sisters (a charity close to our hearts) are teaming up to raise awareness for Go Girls, an initiative aimed at promoting healthy bodies and healthy minds. This TV campaign takes an anti-diet approach to promoting balance and healthy living in young women, many of which are victims to pro-diet media – such a great initiative. Check out the campaign here! [Big Brothers Big Sisters]

Choosing a career path in your 20s can be a stressful, often daunting process – with so many options, it can be difficult to know where to start. Natasha shares her insights and experience in her latest blog post at The Huffington Post. [Huffington Post]

Today marks International Day of the Girl Child, a day dedicated to raising awareness to the fact that girls across the globe lack equal access to education, healthcare, nutrition, and freedom. To celebrate and support the cause, we recommend watching Girl Rising – an uplifting film centred on the lives of eight inspiring girls from developing countries like Ethiopia, Sierra Leone, Haiti, and India. [Fast Company]

Say Something: September 27

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At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

Great news – Facebook now allows you to edit posts and comments, a welcomed, time-saving addition to the ever-changing platform. From hashtags to Instagram video, it’s been a summer full of updates for Facebook. [Tech Crunch]

When it comes to fashion, standing out is more important than ever. So what’s an independent designer to do to, especially if his or her marketing budget pales in comparison with Chanel’s? Skip the runway all together. Interesting read on how designers are showcasing their designs in unique, innovative ways. [Globe and Mail]

In the words of Paulina Porizkova, “Working off of your looks makes you the opposite of self-confident.” Natasha Koifman’s latest blog post at Huffington Post discusses Changing Face: Aging Beautifully, From The Inside Out. [Huffington Post]

We’re really excited about The Business of Fashion’s newest project: The BoF 500, a multi-channel initiative that examines the people shaping the global fashion industry. Check it out! [Business of Fashion]

Say Something: September 18

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At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

Fashion’s latest muse? Instagram. With 150 million monthly users, designers are turning to their followers for design inspiration, treating consumers like artists and involving them in the creative process. Did you know that Instagram generates 25 times the engagement of other social media platforms? [New York Times]

More money, more problems? Natasha discusses the money-happiness relationship on the Huffington Post. Do you feel money can buy happiness? [Huffington Post]

September is perhaps the busiest time of the year for the fashion industry – from New York to Paris to London to Milan, fashion lovers everywhere are on the edge of their seats to see what’s in store for Spring 2014. In today’s social media landscape, designers are choosing to showcase their runway shows to the public with live streaming.  Another example of how consumers’ role has gained influence and power in the fashion industry – we tuned in to Mulberry at London Fashion Week. [Luxury Insider]

It looks like Miley Cyrus may have proven that twerking is working – her infamous VMA performance sparked enormous controversy that landed her more tweets per minute than the Superbowl and 100,000 more Instagram followers within the next day. What do you think – was this a marketing success, or has she lost credibility? [Forbes]

Why are Generation Y’s unhappy? This article provides a lot of interesting insight shedding light on how our attitudes towards our careers and future happiness have changed through generations. Check it out! [Huffington Post]

Life and Love on the Huffington Post Canada!

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One of my favourite parts about working in PR is the opportunity to share stories and create conversation about amazing brands and causes that I love!

Recently, I was incredibly humbled and excited to be asked to join the Huffington Post Canada’s talented team of bloggers! Sharing my own personal story isn’t something I am quite as familiar with and although it can be a bit scary and nerve-wracking, change is something I have learned to embrace! (Through lots of experience… trust me!)

I’ll be posting twice a week. On “Talk to me Tuesdays”, we’ll be exploring life, love, sex, relationships – it can’t get too juicy! On Fridays, I want to celebrate all things ‘fabulous’ by talking about something near and dear to my heart: fashion — home fashion or personal style!

My first blog is all about the life plans we tend to make and how they can change unexpectedly. Read it in full on huffingtonpost.ca

I really look forward to going on this journey together. My hope for this blog is that it can really be a two-way dialogue! As you can see, my life plans haven’t always worked out like I thought they would… which isn’t always a bad thing! So tell me: How important do you think it is to make a life plan? And if so, how do you embrace change when life doesn’t go as planned?

Leave a comment below or tweet me @natashankpr 

XO Natasha