The Outrageous Lipstick Collection

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An Outrageous Event
with Annabelle and Hayley Elsaesser

We’re throwing it back to last week’s bright and bold pre-launch event for the new Outrageous Collection! A collaboration between Canadian Beauty Company, Annabelle Cosmetics, and Toronto-designer, Hayley Elsaesser, the Outrageous Collection is a limited-edition selection of 10 vivid lipsticks which launched officially this past Monday! If you know Hayley, you’ll expect striking colours and prints that POP- and that’s what you get! This was one of the most visually pleasing events to boot, with every corner offering something fun to do, wild clothes to try on, or beautiful artwork to view.

 

The lipsticks each feature packaging and shades designed and hand-selected by Hayley herself, as well as a non-animal tested, fragrance and Paraben-free formula enriched with hydrating ingredients! A fun note- the sheer, frosty, and gold-flecked Going Bananas shade (an online exclusive) can be used as a transformative colour when layered on top of others, or even as a highlighter! The 10 shades are $10.95 each and are now available online, with limited shades in-stores.

Hosted in her boutique shop on Queen Street West, the event showcased Hayley’s signature pieces, which guests could shop as they previewed the collection and enjoyed some killer music. (The DJ was seriously on point with her music selection perfectly suiting the bright and bold atmosphere). The space also featured beautiful prints created by photographer Nastia Cloutier-Ignatiev (@nastia.jpg), featuring some of the Outrageous lipsticks!

Of course, guests were invited to not only get a taste of the collection, but of some delicious treats with specially made cocktails, cookies, cotton candy, and even adorable pink waffle-burgers!

Between snacks, guests were treated to fresh manicures with an added POP from Hayley Elsaesser nail wraps, as well as makeovers (with Annabelle products of course)!

No event is complete without a photo booth! Placed in one of the change rooms, Guests were coming in and out for snaps with friends throughout the evening. There were gigantic cut-outs of lipsticks, making for silly and fun memories- even Hayley couldn’t resist getting a few photos!

Overall the event was a hit and a perfect way to celebrate the launch of such a ___ range of lipsticks. Make sure you check out the products and place an order before they’re gone! Tweet me (@natashankpr) with the name of your favourite shade (or even what YOU would name your own collection)! 🙂

Nationwide DAVIDsTEA Party & Pop Up

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Tea for two? How about tea for all of Canada!

DAVIDsTEA spread some holiday cheer with their first nationwide DavidsTeaParty! For one hour, tea lovers could visit any Canadian DAVIDsTEA store for a free cup of tea. The event supported Me To We, with $1 donated for every cup of tea served.

DAVIDsTEA also held a special live stream pop up Downtown Toronto, hosted by ETalk reporter Liz Trinnear! The event was broadcasted live on the DAVIDsTEA Facebook page for fans across Canada, drawing 16,000 views.

Guests enjoyed their cozy drinks while listening to a beautiful performance by French Canadian, Jonathan Roy! The DAVIDsTEA pop up also offered guests a Rafiki workshop, where they could bead their own bracelets.

The pop up offered a variety of delicious DAVIDsTEA blends, including Santa’s Secret, Caramel Shortbread, Matcha Matsu and, of course, the signature, Me To We.

We saw a lot of guests stop by throughout the afternoon, but no one left without capturing a memory with the digital photo booth!

DAVIDsTEA Party was a great success as people across Canada came together to enjoy good tea for a charitable cause! Iconic DAVIDsTEA cups could be seen dispersing around the city after the pop up closed up shop. It was a great experience to see Canada coming together! 🙂

OGX Maui Moisture Beauty PR Event by NKPR

MAUI MOISTURE LAUNCH

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On October 26, a group of Toronto’s beauty / lifestyle editors, bloggers and media personalities gathered at Crown Flora Studio in Parkdale for the first peek at innovative new haircare brand, Maui Moisture.

The group of 20+ attendees built moisture-rich terrariums inspired by the tropics, snacked on fruit & nut breakfast treats, and enjoyed fresh, cold-pressed juices from Greenhouse Juice Co. All terrarium botanicals and food ingredients were inspired by the island of Maui and featured some of the same key ingredients as Maui Moisture haircare products. 

Media and influencers were educated on the good for you, good for earth benefits of Maui Moisture. All of these new products – with gorgeous packaging to look like fresh juices – are vegan, gluten-free, eco-friendly, with no parabens, no silicones, and no synthetic dyes. Maui Moisture products are all made with 100% pure aloe juice as the first ingredient, which is unique to the brand. Media and content creators explore delicious scents from Coconut Milk to Shea Butter to Agave and Bamboo.

Following the successful launch in Toronto, Maui Moisture made its debut in Montreal at the William Gray Hotel on October 27, with a group of media and influencers in attendance for a botanical-rich terrarium workshop by Crown Flora, and a product demonstration of the brand new collections. Media shared their haircare stories and explored which Maui Moisture products were the right fit for their beauty routines.

All attendees in both cities walked away with their own Nourish & Moisture+ Coconut Milk or Thicken & Restore+ Bamboo Fibers collections to try! All Maui Moisture products will land in Canada at major drugstores as of January 2017.

Check out some pictures from our Toronto launches below!

 

Follow Maui Moisture on Instagram @MauiMoisture #MauiMositure!