NKPR Places Focus on Elevating Canadian Brands & Shopping Local

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Homegrown brands and businesses are the lifelines of any community, and It is so important that we show them some extra love! As Canadians we should be proud of the many amazing businesses that exist across our country and at NKPR, it has been our absolute privilege to be the agency of record for some of the most notable Canadian brands including Ellie Mae StudiosLa Bonne Fille Fine TeaPusateri FoodsStarks Barber Company and more! This year, we’ve had more homegrown brands join our roster – read on to find out more about them:of the most notable local and national brands! Read on to find out more about who we support:

Samuelsohn: Samuelsohn is a premium men’s suiting brand that is designed and created in Montreal! Featuring refined tailoring and quality investment pieces, Samuelsohn’s products range from tailored pieces to luxe-casual looks with their #VUECollection, leading the way in menswear innovation.  Supporting the brand across North America, NKPR is activating a full 360º PR and digital marketing program to celebrate their centennial year and to showcase the exceptional quality that they bring to the industry.   

TH Curation: Founded by Rachael Taylor Hannah, #THCuration is transforming the design industry by moving away from mass production and going towards mindful consumption through curated drops. Each piece has been produced in collaboration with expert artisans using refined materials made for thoughtful design. As part of NKPR’s partnership with THCuration, we are working on building a community supporting the new wave of ‘Interior Curators’ who provide consumers with access to verified and vetted home goods, among other projects.

Regimen Lab: Co-founded by skincare innovator Alex Apostolopoulos and chemist Webster Magcalas, Regimen Lab is a Canadian skincare brand that delivers what it promises! Built on the pillars of transparency, integrity and quality, Regimen Lab’s scientist-led team of ‘Skincare Geeks’ believe in making skincare more accessible, staying true to their motto ‘If we can’t perfect it, we don’t make it.‘ Each Regimen product is developed and formulated in Toronto and extensively tested before it is finally launched in the market. The brand has also created a skincare encyclopedia to help the public understand the biology and chemistry of skincare! NKPR will be supporting Regimen Lab by delivering constant Strategic counsel to drive widespread brand awareness nationally, build media and influencer relations plus product seeding, provide counsel on strategic alignments that will raise brand credibility and create positive emotional connections to grow Regimen Lab’s voice and brand loyalty among other things.

Waxon: Identifying a gap in the Canadian market, Waxon founder Lexi Miles Corrin developed an efficient, convenient and premium service, offering cutting-edge techniques, customized experiences and a safe space for anyone who walks through the doors. The one stop shop for all hair removal needs, WAXON is present in 14 locations across Canada and has an established loyal following that is growing rapidly every year! Some of our key objectives as Waxon’s agency of record are growing the franchise through Lexi’s story and endearing the brand to existing and new clientele through various women empowerment initiatives.

Joseph Ribkoff: Present in over 60 countries worldwide, Joseph Ribkoff has been guiding fashion trends with its elegant and versatile silhouettes, made for the woman on the move! Fashion is ever-evolving and many brands have found it tough to stay relevant – but not Joseph Ribkoff!!! The brand continues to delight its audience with designs that are constantly adapting to current trends and yet remain timeless. Prioritizing the brand’s B2B and B2C launches, NKPR is developing strategic communication roadmaps, providing counsel and managing Joseph Ribkoff’s internal and external partners while building the brand globally. 

OGX Maui Moisture Beauty PR Event by NKPR


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On October 26, a group of Toronto’s beauty / lifestyle editors, bloggers and media personalities gathered at Crown Flora Studio in Parkdale for the first peek at innovative new haircare brand, Maui Moisture.

The group of 20+ attendees built moisture-rich terrariums inspired by the tropics, snacked on fruit & nut breakfast treats, and enjoyed fresh, cold-pressed juices from Greenhouse Juice Co. All terrarium botanicals and food ingredients were inspired by the island of Maui and featured some of the same key ingredients as Maui Moisture haircare products. 

Media and influencers were educated on the good for you, good for earth benefits of Maui Moisture. All of these new products – with gorgeous packaging to look like fresh juices – are vegan, gluten-free, eco-friendly, with no parabens, no silicones, and no synthetic dyes. Maui Moisture products are all made with 100% pure aloe juice as the first ingredient, which is unique to the brand. Media and content creators explore delicious scents from Coconut Milk to Shea Butter to Agave and Bamboo.

Following the successful launch in Toronto, Maui Moisture made its debut in Montreal at the William Gray Hotel on October 27, with a group of media and influencers in attendance for a botanical-rich terrarium workshop by Crown Flora, and a product demonstration of the brand new collections. Media shared their haircare stories and explored which Maui Moisture products were the right fit for their beauty routines.

All attendees in both cities walked away with their own Nourish & Moisture+ Coconut Milk or Thicken & Restore+ Bamboo Fibers collections to try! All Maui Moisture products will land in Canada at major drugstores as of January 2017.

Check out some pictures from our Toronto launches below!


Follow Maui Moisture on Instagram @MauiMoisture #MauiMositure!



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Canada’s leading contemporary glass art dealer Sandra Ainsley, recently opened CHIHULY at Sandra Ainsley Gallery showcasing an exhibition of never-before-seen pieces from world-renowned American glass sculptor, Dale Chihuly. Presenting in Ainsley’s newly renovated warehouse gallery space, Chihuly curated the show himself that includes a selection of large installations, pedestal pieces, chandeliers, and wall pieces, among others.

A true visionary in Toronto’s gallery scene, Sandra is the longest standing Dale Chihuly dealer worldwide and has been working with him for almost 30 years. Bringing the artist to Canada for the first time in 1989, Sandra introduced Toronto to the artist with an exhibition in the Financial District’s Exchange Tower. This exhibition marks yet another milestone and is Sandra’s sixth Dale Chihuly show at her gallery.

One #insidenkpr’s favourite pieces is the show is Chihuly’s Ocean Wave Chandelier, The piece is so beautifully structured with so much character & fragility, conveying all the emotions of the ocean!

Scroll down for more pieces from the exhibition.




CHIHULY at Sandra Ainsley Gallery is on until November 12th. We highly recommend a visit!

THE WAREHOUSE 100 Sunrise Avenue, Unit 150
Toronto, Ontario Canada M4A 1B3