Say Something: October 21

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At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

The latest brand to utilize Instagram for charity? P&G. “Give a Plate” campaign encouraged people to share photos of their plates piled high at their Thanksgiving meal. For every shot, the brands donated $5 to Food Banks Canada, resulting in a $27,165 contribution. This is a great example of brands honing in on consumers pre-existing habits, making giving easier than ever. [Marketing Magazine]

Logos – we love them, we reject them…in today’s fashion climate, logos are making a comeback. Street style is showcasing brands in an in-your-face, bold way, with logo-graphic tees, sweatshirts and toques. With today’s social media connectedness, brands are leveraging the ease of consumers to tag their product – when the logo is front and centre, it functions as free press! [Business of Fashion]

CBC has become the first news centre to utilize Facebook’s new tools for TV. The tools will enable CBC to incorporate a real-time feed of public Facebook posts in its broadcasts, and measure engagement around keywords from specific programs. This effectively allows CBC to observe what demographics are tuning into their programs and where the conversation is taking place. [Marketing Mag]

Social media – does it promote or hinder the development and maintenance of relationships? Natasha discusses how social media benefits relationships in her latest blog post at Huffington Post. [Huffington Post]

And lastly…looking for some halloween costume inspiration? Buzzfeed has some fun (and clever) ideas! [Buzzfeed]

Say Something: October 11

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At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

Instagram’s latest competitor? Snapchat is upping the ante with a new feature, Snapchat Stories. The album-like feature allows users to create a photo and video montage with a 24 hour life. Friends can scroll through snap chat albums, giving it a Facebook-like function of sharing activity. [Mashable]

Multi-grain Cheerios and Big Brothers Big Sisters (a charity close to our hearts) are teaming up to raise awareness for Go Girls, an initiative aimed at promoting healthy bodies and healthy minds. This TV campaign takes an anti-diet approach to promoting balance and healthy living in young women, many of which are victims to pro-diet media – such a great initiative. Check out the campaign here! [Big Brothers Big Sisters]

Choosing a career path in your 20s can be a stressful, often daunting process – with so many options, it can be difficult to know where to start. Natasha shares her insights and experience in her latest blog post at The Huffington Post. [Huffington Post]

Today marks International Day of the Girl Child, a day dedicated to raising awareness to the fact that girls across the globe lack equal access to education, healthcare, nutrition, and freedom. To celebrate and support the cause, we recommend watching Girl Rising – an uplifting film centred on the lives of eight inspiring girls from developing countries like Ethiopia, Sierra Leone, Haiti, and India. [Fast Company]

Say Something: June 24

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At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

It’s been a month of changes for Facebook; video for Instagram, photo comments on Facebook…and now a soon-to-be-released  Flipbook-like News Reader. With the recent surge in social media innovation, marketers and agencies need to respond by evolving at the same pace to stay current.  [Mashable]

Sephora witnessed 60% of their sales attributed to Pinterest; to quote Social Media Today, “Words tell, but images sell”. This has huge implications for boosting sales…brands take note.  [ZOG Digital]

The much anticipated Bling Ring came out this weekend, a film that exemplifies today’s trend of turning everyday individuals into celebrities, in this case teenage thieves. Love it or hate it, the story highlights our culture’s obsession with celebrity and fame. Get the full background on the story behing The Bling Ring here. [The Globe and Mail]

Marketing Magazine and Google have paired up in a collaboration to feature monthly previews of the most-watched Youtube videos. This is a great resource for anyone interested in marketing or PR, and presents a useful summary of what makes a video successful. [Marketing]