Office Chatter: 5 Minutes With Rebecca

Posted on

The latest office chatter? We sat down with Rebecca, one of our Account Executives  to chat about her experience working at NKPR, as well as some of our favourite topics of conversation (fashion and perfume, anyone?)

photo copy 3

How did you get into PR?

I was studying communications at McGill and a professor did a presentation on jobs in the field. I saw a description of PR and immediately knew it was for me. I got involved with as many events as I could on campus, and following graduation, started the post-grad PR program at Humber. After an internship at Harry Rosen, I applied to NKPR and the rest is history!

 What’s your favourite lunch spot in the area?

Every single day at 11:50 a.m. I call our local deli, Zupa’s, to inquire about their soup of the day. They’ll tell me on the phone if I’ll like it or not, knowing that I’m always elated when it’s chicken noodle or chicken rice. I like to think that I might be a local celebrity there. I always get extra crackers and am confident that one day they’ll give me a Zupa’s hat.

Describe your typical outfit at the office.

Black jeans, a white t-shirt or black top and a blazer. Sometimes a hat, sometimes bright lipstick, but always high heels.

 What beauty product could you not live without?

I swear by Kiehl’s Ultra Facial Moisturizer and Crème de Corps and Malin and Goetz Peppermint Shampoo. I don’t know if this counts as beauty, but I’m a chronic tooth brusher (probably because I find gum chewing so offensive), so I keep toothpaste on me at all times.

 Favourite scent?

For personal fragrance, I’m a Jo Malone girl. For daytime, I wear Nectarine Blossom & Honey. And for evening, I wear Pomegranate Noir. I always have candles lit in my apartment, and some favourites are Jo Malone’s English Pear and Freesia, Dayna Decker’s White Tuberose and Baxter of California’s Tubereuse Noir.

 What’s your favourite memory of working at NKPR?

A definite highlight would be working the APJ Red Carpet in 2010 – I spent the day with AnnaLynne McCord and for the evening, my job was being James Franco’s handler slash umbrella holder. It was fun(ny).

 If you could shop any celebrity wardrobe, whose closet would you raid?

Ashley Olsen’s. And maybe Harper Beckham’s.

Favourite comfort food.

I love hot dogs, donuts, poutine and fried chicken. My palate is quite similar to that of an eight-year-old’s.

Song you have on repeat.

We Can’t Stop by Miley Cyrus.

The best accessory a girl can wear is:

I know the answer should be confidence, but I’m inclined to say a hat.

Favourite reality TV star of the moment?

I am not ashamed to confess my infatuation with the Kardashians. But of the bunch, I only really like Khloe. And Scott and Lamar, if they count.

Are you an introvert or extrovert?

While being in this job and constantly being surrounded by people has made me cherish my alone time, I think ultimately I am an extrovert. I’m not very…reserved.

Rebecca’s Desk Essentials

photo-2

Say Something: July 8

Posted on

photo copy

At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

What we’re watching at NKPR…Isaac Mizrahi shares his 6 favourite TEDTalk videos that inspire and educate. Some very interesting videos here, especially those pertaining to fashion and our beloved New York City! [Mashable]

Facebook is at it again, this time with Graph Search, a new search engine that enhances users’ searches for people, places, photos and more. Yet another update that can be utilized by brands; optimized searches result in greater exposure and targeting abilities. [Business Insider]

Society is more multicultural than ever, yet the fashion industry can be slow to respond. Keep this in mind the next time you browse a magazine or runway show…are you satisfied with the industry’s efforts at representing diversity?  [Fashionista]

More news in social media…Vine (the original video sharing app) has released 3 new features in response to Instagram’s recent video instalment.  Vine now offers the ability to ‘revine’, categorizes videos by theme and has developed an enhance camera. It’s great to see the company staying innovative, a challenge all platforms face in an industry where copy-cat features are a permanent threat. [Tech Crunch]

Just in…no cash? No problem. Coca-Cola is set to install Interac-Flash equipped vending machines, starting with machines at the Calgary Stampede. A great example of why Coca-Cola is a leader in the marketplace; positioning a new and exciting feature at a buzz worthy event results in maximum exposure. [Marketing Mag]

NKPR’s Royal Baby Countdown

Posted on

The latest talk at the NKPR office? The Royal Baby of course! With just days away from the due date, we’re counting down with our favourite royalty-approved products!

RoyalBabyCountdown-01-01Boy or girl…what’s your guess? Tweet us at @natashankpr!

Say Something: June 24

Posted on

photo2

At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

It’s been a month of changes for Facebook; video for Instagram, photo comments on Facebook…and now a soon-to-be-released  Flipbook-like News Reader. With the recent surge in social media innovation, marketers and agencies need to respond by evolving at the same pace to stay current.  [Mashable]

Sephora witnessed 60% of their sales attributed to Pinterest; to quote Social Media Today, “Words tell, but images sell”. This has huge implications for boosting sales…brands take note.  [ZOG Digital]

The much anticipated Bling Ring came out this weekend, a film that exemplifies today’s trend of turning everyday individuals into celebrities, in this case teenage thieves. Love it or hate it, the story highlights our culture’s obsession with celebrity and fame. Get the full background on the story behing The Bling Ring here. [The Globe and Mail]

Marketing Magazine and Google have paired up in a collaboration to feature monthly previews of the most-watched Youtube videos. This is a great resource for anyone interested in marketing or PR, and presents a useful summary of what makes a video successful. [Marketing]

 

Say Something: June 17

Posted on

photo1

At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

We had the pleasure of interviewing celebrity makeup artist and Avon ambassador Lauren Andersen when she came to town! Check out our blog post featuring her expert makeup tips! [NKPR]

Two exciting new collaborations in fashion have been announced! H&M’s fall 2013 collection will feature French designer Isabel Marant and Jason Wu has been named the new Creative Director for Hugo Boss womenswear! This seems to be a year of change for the fashion industry with many designers entering and exiting fashion houses (re: Nicolas Ghesquiere). [Toronto Star & Flare Magazine]

Facebook and hashtags…it’s been a long time coming. What does this mean for businesses and fans? It makes it that much easier to target an audience and creates a stream of accessible, organized images, photos and links specific to users’ interests. [Mashable]

The MMVAs (which took place just down the street from NKPR!) showcased some amazing performances and red carpet fashions on Sunday.  You can watch online in case you missed it. Our favourite highlights from the show? Ed Sheeran’s performance and Naya Rivera’s risque red carpet outfit! [MuchMusic]

Got something to say? Tweet us at @natashankpr!

Say Something: June 17

Posted on

photo1

At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

We had the pleasure of interviewing celebrity makeup artist and Avon ambassador Lauren Andersen when she came to town! Check out our blog post featuring her expert makeup tips! [NKPR]

Two exciting new collaborations in fashion have been announced! H&M’s fall 2013 collection will feature French designer Isabel Marant and Jason Wu has been named the new Creative Director for Hugo Boss womenswear! This seems to be a year of change for the fashion industry with many designers entering and exiting fashion houses (re: Nicolas Ghesquiere). [Toronto Star & Flare Magazine]

Facebook and hashtags…it’s been a long time coming. What does this mean for businesses and fans? It makes it that much easier to target an audience and creates a stream of accessible, organized images, photos and links specific to users’ interests. [Mashable]

The MMVAs (which took place just down the street from NKPR!) showcased some amazing performances and red carpet fashions on Sunday.  You can watch online in case you missed it. Our favourite highlights from the show? Ed Sheeran’s performance and Naya Rivera’s risque red carpet outfit! [MuchMusic]

Got something to say? Tweet us at @natashankpr!

Celebrating 10 Years of NKPR

Posted on

“Sometimes the little things you don’t think are anything while they’re happening turn out to be what marks a whole period of your life.” – Andy Warhol

When choosing a quote to encapsulate the past ten years, I think Andy Warhol said it best. All of the little moments throughout the years have really defined NKPR and who we are!

On Wednesday night, I had the amazing opportunity to celebrate a decade of my life and business with some of my closest friends, incredible staff and inspiring clients.

The theme of the night was “Love & Candy”, and I have to say, you could really feel the love! Although we had over 250 guests, the atmosphere felt intimate. Looking around my backyard was like looking into an NKPR time capsule. Everyone that attended has made NKPR into what it is today and impacted my life in so many ways.

As for the candy portion of the night, my favourite store Petite & Sweet – now featured on the Food Network’s “Sugar Stars” – created a stunning sweet table for the event. Not only did it feature some amazing treats like brownies, cupcakes, chocolate and candy, it also displayed my favourite quotes about love, written in chalk above the sweets. The table was the focal point of the party and Petite & Sweet did an amazing job of capturing the theme!

“Love doesn’t make the world go ‘round. Love is what makes the ride worthwhile.” – Franklin P. Jones

After such a special night, I want to take this opportunity to truly thank all of the people who have been present throughout the past 10 years, particularly my dedicated staff. You exceed my expectations and inspire me daily.  All of our little (and big) moments together have really marked a period in my life and made NKPR exceptional!

I believe that true success in life, is being surrounded by people you love, that also love you back. At the end of the evening, I crawled into bed after marking this 10- year milestone and felt an incredible sense of happiness, peace and achievement because of the amazing people I know and love.

Thank you for all of your support!

XO

Natasha

Stunning sweet table from Petite & Sweet!
Sarah Flink, Lara Tobin, Carly Ostroff and Lauren Rivietz
NKPR10 cocktails provided by SKYY Vodka and Aperol

 

Karen Kwinter, Natasha Koifman, Jesse Labelle and Montana Labelle
Brittany Lockhart, Rebecca Kogon, Sam Detwiler, Daniela DiStefano, Ally Carlson and Kristin Newbigging
Danny Soberano, Lila Soberano and Natasha Koifman
David Drebin and Natasha Koifman
Anita Clarke and JJ Thompson
Izzy Sulejmani, Natasha Koifman, Damir Sulejmani and Deana Nastic