Celebrate the Holidays in Toronto!

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It’s the most wonderful time of year!

There’s no doubt that the Holiday season has arrived, and while it may feel early to some, we can’t wait to celebrate. There is no shortage of events this season- check out what we’ve been up to and what we have planned!

Swarovski’s Holiday Tree and Sparkle Pop Up at Square One

On Wednesday night, Swarovski decked the halls of Square One Shopping Centre with the unveiling of their annual holiday tree and the globally exclusive Sparkle Pop Up! Hosted by ETalk’s Danielle Graham, who was dressed by Square One, the night kicked off with guests arriving on a sparkly Swarovski-blue carpet, followed by the unveilings from Swarovski’s Managing Director of Canada, Aurelie Pepion, and Square One’s Marketing Director, Toni Holley. Party band, Dwayne Gretzky, wrapped the night with a spectacular musical performance!

The Crystal Holiday Tree will be on display throughout December and is an amazing 26.5’, adorned with 14 tiers of gorgeous crystals and topped with an iconic Swarovski Star. Oversized Swarovski gift boxes form its base, allowing customers a great backdrop for a selfie! A first-of-its-kind, the Sparkle Pop Up includes a digital playground with an interactive fashion experience for guests to enjoy. Among other cool features, customers can virtually try on jewellery with The Stylefinder, making it easier to tick some gifts off their lists! Stop by to see these amazing displays and pick up a sparkly gift for someone special!

Tinsel Town at Thompson Toronto

The Thompson recently hosted their Tinsel Town at Thompson Toronto event, inviting guests to cozy up and watch a holiday film! Guests were welcomed onto the Rooftop Lounge for special holiday cocktails, the Berry Merry Holiday or the Cherry Cordial. Next, there were app-sized samples of classic diner menu items at the Thompson Diner, including poutine and even chicken and waffles! In the Lobby Bar, guests were greeted with a Snack Bar where they could load up on their favourite treats for the movie! Of course, you can’t watch a holiday film without hot chocolate. The Thompson provided a fully stocked DIY Hot Chocolate Bar, with marshmallows, donuts, and candy cane skewers for the finishing touch! Thompson Toronto capped the night with two holiday movies, where guests could relax in the private Screening Room to watch either The Holiday or Love Actually!

Mark Your Calendars!

Holiday Magic in Bloor Yorkville 

All I want for Christmas is some Holiday Magic! Bloor-Yorkville is transforming into a magical holiday wonderland starting on Saturday Nov 18th for the kick-off of Holiday Magic season, which will last until December 31st. Make sure you plan a visit to be a part of this magical experience!

GLOBUS Photography Exhibition

Do you hear what I hear? GLOBUS, an exhibition by Internationally renowned photographer, Florian Innerkofler, opens Nov 16th! Swing by the Art Square Gallery Cafe (across from the AGO) by November 20th to see some amazing artwork! The exhibit displays images captured during Innerkofler’s world travels while shooting high-profile campaigns. Have an artist on your shopping list this year? Prints can be bought in the gallery or online for as low as $260!

Murder On The Orient Express with Links of London

Movie tickets are a great early present and a fun stocking stuffer! Bring a friend to see Murder on the Orient Express, an exciting murder-mystery that recently hit theatres! As the official jewellery partner to the film, Links of London perfectly captures the film’s 1930s British style. (And there’s no better way to celebrate the holidays than with some gorgeous jewels and a fantastic film for those chilly winter nights!)

#SQ1SLAY the Holidays

Of course, the holiday season isn’t complete without gift-giving! The second annual #SQ1SLAY program transforms Square One into the perfect holiday shopping destination. Indulge in a festive shopping experience with a gift-wrapping station, stores to satisfy anyone on your gift list, an easy 10 Ways to Park at the shopping centre with an interactive map, and of course an annual photo with Santa! This year Santa can be found in the Enchanted Forest, a winter wonderland where the entire family can capture a holiday memory to cherish for years to come. Your beloved family pet can even join in on the festivities and pose with Santa between 7:30PM and 9PM on December 10th! Other great features include extended holiday hours and multi-option valet services. Plan a visit before December 24th to ensure you complete all your holiday shopping (and get a picture with the big man in red)!

Have yourself a Merry Little Christmas in Toronto this year with these great events! Make sure you follow us to stay in-the-loop with future celebrations. 🙂

Square One Shopping Centre. PR by NKPR.

Square One Shopping Centre wins big at the ICSC awards

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This fall, the #InsideNKPR team attended the 2016 Canadian Shopping Centre Awards – yes that’s a thing. We had fun meeting fashion and dining destination marketing and management pros from across the country. We were proud to cheer on our favourite shopping centre Square One (#nkclientlove 💁). 

Each year the ICSC (International Council of Shopping Centres) recognizes Canada’s most innovative shopping centres for outstanding achievement across marketing, development and design, and retail store design categories. And this year the ICSC awarded  Square One Shopping Centre with FIVE awards. We’re excited to share a little more info on these big wins. 👏🏽👏🏾👏🏻👏🏿👏🏼

 

Luxury, Now in Residence: To create awareness for the Grand Opening of the new Luxury Wing and to increase sales during the final months of the four year redevelopment, Square One planned and executed a multi-channel campaign that featured the visually-stunning Summer Dreaming art shoot by renowned photographer David Drebin and model Drena De Niro. The campaign included high-fashion photography, targeted ad placement, media and influencer relations, social media engagement, and strategic partnerships - winning a Silver Maple Leaf in marketing for a grand opening, expansion or renovation!Luxury, Now in Residence: To create awareness for the Grand Opening of the new Luxury Wing and to increase sales during the final months of the four year redevelopment, Square One created a campaign that featured the visually-stunning Summer Dreaming art shoot by renowned photographer David Drebin, starring model Drena De Niro. The campaign included a high-fashion photography art exhibition, targeted ad placement, media and influencer relations, social media engagement, and strategic partnerships – winning a Silver Maple Leaf in marketing for a grand opening, expansion or renovation.

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The TIFFxSQ1 campaign leveraged the glamour of the Toronto International Film Festival to launch Square One’s Fall/Winter campaign featuring style star, Julia Restoin Roitfeld. The campaign showcased the shopping centre’s new luxury wing through press relations, social media, influencer engagement and TIFF activations – winning a Silver Maple Leaf in multichannel marketing initiatives.

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TIFFxSQ1 activations included the FLASHION SHOWS, as pictured above.

 

SQ1CONCEPT: As a prelude to the centre’s Luxury wing grand opening, the stunning pop-up boutique was host to a series of public and media events showcasing the designs, clothing and products of 11 of Canada’s top emerging and established designers – including Sid Neigum, Greta Constantine, Stephan Caras, Beaufille, JOHN + JENN, LINE and more – and winning a Silver Maple Leaf in public relations. #NKPRclient.

 

#Centralicious: This whimsical campaign by Harper’s Bazaar illustrator and Karlie Kloss’s BFF Gretchen Röehrs featured simple fashion sketches created with various foods coupled with unique daily posts that enticed shoppers to share them. The campaign was a hit on social media – and winner of a Silver Maple Leaf in social media marketing.

South West Expansion: Last but not least, Square One took home a Gold Maple Leaf in marketing for its new expansion. The new wing is home to a 130,000 square foot Holt Renfrew, flagship Harry Rosen, Salvatore Ferragamo, Marc Cain, Wolford, Michael Kors, kate spade new york and more. Hello beautiful 😍

Follow Square One Shopping Centre on Twitter/Instagram @shopSQUAREONE and on Facebook.