NKPR IT HOUSE 2022

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Earlier this month, we hosted the 18th edition of IT House- our interactive and experiential lounge, at The Purman Building (future home of Natasha The Residences). Taking place a block away from Festival street right in the heart of the TIFF festivities, IT House offered guests the opportunity to enjoy some much-needed R&R away from film festival madness, and explore amazing activations too! This year, our theme spotlighted Canadian and international brands that are making waves in Canada. Want to know what we had in store for our guests this year? Read on to find out!

Inspired by a dream dressing room, Joseph Ribkoff‘s vignette invited guests for the ultimate style experience. Fashion connoisseurs got a glimpse of the brand’s upcoming Fall/Winter 2022 collection, received product knowledge and were styled for a glamorous photo shoot at the Hello! Canada celebrity portrait studio – truly such a red carpet experience! 

We also had Hey Babe Cosmetics and Hair God Toronto give our guests premiere-worthy touch-ups while Starks Barber Co’s suave pop-up came complete with a swivel barber’s chair, hair trolley, full-length mirror and more.

MCM Worldwide’s beautiful walk-in closet was a real hit as were all the sips and snacks our guests were treated to while they explored the lounge, courtesy of Lobos 1707, Ceders Non-Alcoholic Spirits, Purplesful Popcorn, Better Rhodes and Flow Water.

But there’s more…On hand to prep us for the upcoming season was Regimen Lab’s skincare station, while Lifted Fitness‘ decor-inspired exercise equipment truly elevated the space! Last but definitely not the least was the epitome of elegance, La Bonne Fille Fine Tea’s cafe pop-up that served up some amazing  photo moments against a custom backdrop painted by renowned local artist, Bacon. Guests indulged in the different flavours of LBF amidst a refined and modern cafe setting.

We love how the IT House has become a hub for media, talent and VIPs who are looking to recharge and relax during the hustle and bustle of festival season, and we are forever grateful to our sponsors and partners who always put their best foot forward and contribute to the success of the IT House year after year. Cheers to another successful edition!

NKPR Spring Events Recap

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These past few months, our events calendar has kept us on our toes and we absolutely loved it! From rolling out the red carpet and organizing press days, to hosting launch parties and unveiling brand experiences – events form a huge part of NKPR’s DNA. Our personalized approach and strong relationships with our clients allow us to tailor each event to their unique needs, and create unforgettable experiences that leave guests asking for more! In case you missed it, here’s a recap of all the events that Team NKPR worked on in the last month:

  • Fleur De Villes at Bloor-Yorkville: Our favourite Toronto neighbourhood, Bloor-Yorkville was abloom with colour from May 4th until the 8th! Fleur de Villes paid tribute to trailblazing and trendsetting women throughout the ages with its theme for the year, ‘FEMMES.’ As a self-guided floral trail through Bloor-Yorkville, the event featured over 40 innovative, fresh floral installations and pop-ups across the neighbourhood, allowing visitors to learn more about these notable women through interactive displays. Team NKPR worked to secure press coverage to promote the week-long event by offering private tours to a select group of influencers and media for an educational walk-through of the district! Through our private tours, NKPR  secured coverage in Narcity, Blog TO, Daily Hive and The Toronto Guardian.
  • Adrak Restaurant Launch: Fantastic Indian cuisine in Toronto has a new name – Adrak! We hosted previews for select media and influencers and took them on an unparalleled immersive Indian culinary journey. As guests dined, they got to watch the restaurant’s expert chefs (trained under renowned Chef Vineet Bhatia) in action; expertly whipping up classic and contemporary dishes derived from both the streets and the palaces of South Asia. Adrak is truly the BEST Indian restaurant that Toronto has to offer!
  • Lanterra Spring Forward: The Spring Forward was held at #31 Parliament and applauded many of Lanterra’s top and platinum brokers for their excellence in sales. In addition, the event celebrated the launch of Lanterra Living— Lanterra’s creative new program, established to help the next generation get into home ownership. Lanterra introduced #TheFive outstanding individuals who will be the first to experience Lanterra Living and ultimately move into their new homes at Natasha The Residences!
  • Gumball 3000: On May 27, Bloor-Yorkville was abuzz with sleek cars and superstars for the 22nd Annual Gumball 3000 Rally. The international celebrity rally was a 7-day drive from Toronto to Miami, and had superstars including deadmau5, Bun B, Ken Griffey Jr., David Hasselhoff, CeeLo Green come together to raise money for the Gumball 3000 Foundation, supporting a variety of youth-based projects in low-income communities. For the Toronto leg of the event, the street was transformed into the Gumball Grid, and visitors were invited to come view the incredible supercars before they took off. Team NKPR managed to secure segments and coverage across top-tier print, online and broadcast media including Toronto Star, BlogTO, CP24 and CTV among others.
  • Distinguished Social Affair: NKPR proudly supported and participated in Eric Hendrikx‘s Distinguished Social Affair—a fundraising cocktail event in support of prostate cancer awareness and men’s mental health. This fundraiser took place days in advance of this year’s ‘Gentleman’s Ride’—a global motorcycle event raising funds for men’s health. Eric Hendrikx has been a global ambassador for the Distinguished Gentlemen’s Ride since 2018, named Orange County’s 2019 Grand Marshal, leading more than 2,000 dapper motorcyclists along California’s Pacific Coast Highway. At NKPR, eventing is in our bones –– We work directly with clients to assist in the planning, promotion, and execution of events. For the Distinguished Social Affair, NKPR worked with Eric to raise awareness for the initiative and staff the venue to create an intimate experience, with a hand-selected guest list including notable Toronto media and philanthropists. 
  • Shantelle Bisson Book Launch: Shantelle Bisson‘s third book, ‘Loving yourself without losing your cool,’ is out and we celebrated the occasion by hosting an intimate launch event for Shantelle to promote her newest release and to celebrate her incredible accomplishments. An authority on parenting, Shantelle’s latest book is a super inspirational read filled with sincere life lessons, practical advice and personal stories of Shantelle’s own triumph over childhood trauma. 
  • Peter Triantos X Eric Hendrikx “Rock & Roll Forever”: NKPR was a proud part of the launch of “ROCK & ROLL FOREVER”, a collaborative exhibition by Rolling Stone contributor, Eric Hendrikx and Toronto-based contemporary painter, Peter Triantos.  Held at 21 Avenue Road in Yorkville from June 18—29th, 2022, the show featured Hendrikx’ signed, limited edition black and white photographs of iconic rockstars—Slash, Ben Harper, Fergie, Foo Fighters—along with a unique collaboration of original mixed media artworks by Triantos and Hendrikx. Proceeds from all sales went towards men’s mental health and suicide prevention through Movember and The Unison Fund. Working directly with the team at the Peter Triantos Gallery, NKPR facilitated the curation of a targeted guest list to ensure that both art lovers and media alike had the opportunity to tour the gallery and get the inside scoop on the pieces.
  • Yorkville Exotic Car Show: On Father’s Day, Bloor-Yorkville rolled out the red carpet to showcase some of the fanciest cars from around the world at the 12th Annual Yorkville Exotic Car Show. Spanning across 9 car corrals, visitors to the neighbourhood were treated to over 100 classic, rare, and exotic cars! The Yorkville Exotic Car Show is the country’s largest luxury car show and attracted a record crowd of over 100,000 people, and raised $100,000 for the Melanoma Network. NKPR worked to secure coverage on Breakfast Television, CBC Toronto, Global News, CityNews 24, CP24, CTV News, Fairchild TV and across notable online portals too.
  • Joseph Ribkoff Amplify 231 Sales Meeting: Team NKPR headed to Montreal for a celebration of fashion with Joseph Ribkoff. Present in 60 countries worldwide, the meeting brought together 200 country managers to immerse themselves in a week-long celebration of #JR. To kick off the occasion, Natasha was asked to deliver her 2018 TEDx Talk on The Importance of Showing Up to inspire the team, and set the tone for the exciting week!

Nationwide DAVIDsTEA Party & Pop Up

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Tea for two? How about tea for all of Canada!

DAVIDsTEA spread some holiday cheer with their first nationwide DavidsTeaParty! For one hour, tea lovers could visit any Canadian DAVIDsTEA store for a free cup of tea. The event supported Me To We, with $1 donated for every cup of tea served.

DAVIDsTEA also held a special live stream pop up Downtown Toronto, hosted by ETalk reporter Liz Trinnear! The event was broadcasted live on the DAVIDsTEA Facebook page for fans across Canada, drawing 16,000 views.

Guests enjoyed their cozy drinks while listening to a beautiful performance by French Canadian, Jonathan Roy! The DAVIDsTEA pop up also offered guests a Rafiki workshop, where they could bead their own bracelets.

The pop up offered a variety of delicious DAVIDsTEA blends, including Santa’s Secret, Caramel Shortbread, Matcha Matsu and, of course, the signature, Me To We.

We saw a lot of guests stop by throughout the afternoon, but no one left without capturing a memory with the digital photo booth!

DAVIDsTEA Party was a great success as people across Canada came together to enjoy good tea for a charitable cause! Iconic DAVIDsTEA cups could be seen dispersing around the city after the pop up closed up shop. It was a great experience to see Canada coming together! 🙂

NKPR Spring Preview 2018

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Welcome to the NKPARLOUR!

We recently sprung into spring with our 2018 Spring Preview! Hosted at the NKPR base, guests and media were given a sneak peak of what’s trending next season.

To kick start the day, Guests were greeted with tasty drinks and snacks provided by our sponsor Revitasize!

Upon entering the NK Parlour, guests could go camping in B.C., explore Iceland, and backpack through Vietnam with MEC! Their Spark 1 Tent was displayed (a popular area for photo-opps), an ultra light one-person tent with tons of interior space and a nylon mesh canopy for breathability. MEC’s Timbuk2 Tandem Panniers were a hit with guests, as presented for the ‘Urban Commuter’ (how fitting for us in Toronto)! Attach them to your bike for a pair of weatherproof saddlebags, or utilize their magnetic closure for use as a slim shoulder bag!

With all that travel you have to remember to hydrate! Flow Water joined the party, announcing new flavoured water. Cucumber Mint and Lemon Ginger will be among the new flavours coming soon!

Makeup dominated the boardroom as beautiful new products for 2018 were displayed for guests to enjoy. Marcelle Cosmetics is releasing amazing new bronzing powders with shiny and matte finishes, as well as worry-free eye shadow for all skin tones! Introducing their new collection, Urban Velocity, Lise Watier‘s David Vincent showcased the new marbled blush, lipstick and eye shadow with spirals of modern and iridescent hues that blend together to give you a soft modern look. Annabelle Cosmetics brought a fun twist to the table, partnering with Hayley Elsaesser to create The Outrageous Collection, featuring bold and original colours that come in either creamy or sparkly finishes!

OGX set up shop with their new Stylers for 2018, including dry shampoos! There will be plenty more launches to come as they expand in the Canadian market, so look out! Maui Moisture also took part to showcase their vegan hair-care products, made with 100% pure aloe juice. Guests loved the Maui Moisture Color Protection+ Sea Minerals Collection!

Freshen things up with Origins Canada! Guests were easily impressed with their multi-action Willowherb-infused Original Skin™ collection to de-stress, refine, shrink pores and restore glow, leaving skin perfected and vibrant. This includes a matte moisturizer and a fantastic retexturizing mask with rose clay!

Links of London charmed guests with recently launched extensions to the iconic Sweetie Made-To-Order collection (new charms!) and the Friendship collection (new bracelet colours)! Links also stole the show with their beautiful new Splendour collection!

TNT – The New Trend showcased select pieces from some of the unique luxury brands they carry in-store, including the new Calvin Klein under Raf Simons, Acne Studios, Chloe, R13 and a number of other coveted labels you can’t find anywhere else in Toronto. The brand also highlighted the amazing events and designer appearances they have coming up this year and into 2018 (Follow @TNTFashion for updates)!

Saje Wellness debuted some new products for your home! One of my personal favourite new arrivals is the aromaTime ultrasonic diffuser. New features include space for two tanks and a timer- so you can rise with an energizing blend and rest with a relaxing blend! It’s about time, am I right?

Swarovski attracted guests with their sparkly new Rainbow Paradise collection – a collection where colour is at its most brilliant. From the golden hues of the Lisabel honey bee pendant to the summery shapes of the Lime bracelet, the Spring Summer 2018 collection features pieces perfect for every occasion – Valentine’s Day, Mother’s Day and Spring and Summer everyday wear!

Finally, all eyes were on the stunning artwork displayed by internationally renowned photographer, Florian Innerkofler. Taken around the globe, Florian presented a beautiful array of photography for everyone’s enjoyment. Along with affordable prints, he also offers his work as phone cases!

The day was full of excitement as guests mingled and viewed all the exciting new releases. Make sure you browse these great new products; they’ll surely put a spring in your step as the New Year rolls around!

Celebrate the Holidays in Toronto!

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It’s the most wonderful time of year!

There’s no doubt that the Holiday season has arrived, and while it may feel early to some, we can’t wait to celebrate. There is no shortage of events this season- check out what we’ve been up to and what we have planned!

Swarovski’s Holiday Tree and Sparkle Pop Up at Square One

On Wednesday night, Swarovski decked the halls of Square One Shopping Centre with the unveiling of their annual holiday tree and the globally exclusive Sparkle Pop Up! Hosted by ETalk’s Danielle Graham, who was dressed by Square One, the night kicked off with guests arriving on a sparkly Swarovski-blue carpet, followed by the unveilings from Swarovski’s Managing Director of Canada, Aurelie Pepion, and Square One’s Marketing Director, Toni Holley. Party band, Dwayne Gretzky, wrapped the night with a spectacular musical performance!

The Crystal Holiday Tree will be on display throughout December and is an amazing 26.5’, adorned with 14 tiers of gorgeous crystals and topped with an iconic Swarovski Star. Oversized Swarovski gift boxes form its base, allowing customers a great backdrop for a selfie! A first-of-its-kind, the Sparkle Pop Up includes a digital playground with an interactive fashion experience for guests to enjoy. Among other cool features, customers can virtually try on jewellery with The Stylefinder, making it easier to tick some gifts off their lists! Stop by to see these amazing displays and pick up a sparkly gift for someone special!

Tinsel Town at Thompson Toronto

The Thompson recently hosted their Tinsel Town at Thompson Toronto event, inviting guests to cozy up and watch a holiday film! Guests were welcomed onto the Rooftop Lounge for special holiday cocktails, the Berry Merry Holiday or the Cherry Cordial. Next, there were app-sized samples of classic diner menu items at the Thompson Diner, including poutine and even chicken and waffles! In the Lobby Bar, guests were greeted with a Snack Bar where they could load up on their favourite treats for the movie! Of course, you can’t watch a holiday film without hot chocolate. The Thompson provided a fully stocked DIY Hot Chocolate Bar, with marshmallows, donuts, and candy cane skewers for the finishing touch! Thompson Toronto capped the night with two holiday movies, where guests could relax in the private Screening Room to watch either The Holiday or Love Actually!

Mark Your Calendars!

Holiday Magic in Bloor Yorkville 

All I want for Christmas is some Holiday Magic! Bloor-Yorkville is transforming into a magical holiday wonderland starting on Saturday Nov 18th for the kick-off of Holiday Magic season, which will last until December 31st. Make sure you plan a visit to be a part of this magical experience!

GLOBUS Photography Exhibition

Do you hear what I hear? GLOBUS, an exhibition by Internationally renowned photographer, Florian Innerkofler, opens Nov 16th! Swing by the Art Square Gallery Cafe (across from the AGO) by November 20th to see some amazing artwork! The exhibit displays images captured during Innerkofler’s world travels while shooting high-profile campaigns. Have an artist on your shopping list this year? Prints can be bought in the gallery or online for as low as $260!

Murder On The Orient Express with Links of London

Movie tickets are a great early present and a fun stocking stuffer! Bring a friend to see Murder on the Orient Express, an exciting murder-mystery that recently hit theatres! As the official jewellery partner to the film, Links of London perfectly captures the film’s 1930s British style. (And there’s no better way to celebrate the holidays than with some gorgeous jewels and a fantastic film for those chilly winter nights!)

#SQ1SLAY the Holidays

Of course, the holiday season isn’t complete without gift-giving! The second annual #SQ1SLAY program transforms Square One into the perfect holiday shopping destination. Indulge in a festive shopping experience with a gift-wrapping station, stores to satisfy anyone on your gift list, an easy 10 Ways to Park at the shopping centre with an interactive map, and of course an annual photo with Santa! This year Santa can be found in the Enchanted Forest, a winter wonderland where the entire family can capture a holiday memory to cherish for years to come. Your beloved family pet can even join in on the festivities and pose with Santa between 7:30PM and 9PM on December 10th! Other great features include extended holiday hours and multi-option valet services. Plan a visit before December 24th to ensure you complete all your holiday shopping (and get a picture with the big man in red)!

Have yourself a Merry Little Christmas in Toronto this year with these great events! Make sure you follow us to stay in-the-loop with future celebrations. 🙂