MEET THE NKPR INTERNS: VALERIE BURNATOWSKI

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Interns are an integral part of the team at NKPR – we’re always grateful for a few extra sets of hands especially during a busy season of spring previews!

Next up in our spring Meet the NKPR Interns series? Valerie Burnatowski!

Valerie came across NKPR online, was impressed with our client list and the rest is history! Valerie has had the opportunity to work closely on an exciting spring initiative (Stay Tuned!) as well as spring fashion previews!

Think you’re up to the challenge? Get in touch to learn more about our internship opportunities.

What are you studying and where?
I graduated from the University of Toronto in June 2011. Most recently I completeled PR Management courses at McGill University.

Why PR?
Because its people oriented, creative and constantly evolving.

Salty or sweet?
Both- I can’t take a side. I like em’ all.

Daily must-read:
 Hello Giggles

What’s the most exciting/bizarre thing that’s happened to you at NKPR?
On the second day of my internship I got to my desk to find a We Vibe vibrator, what a bizarre surprise.

When you were a kid, what did you want to be when you grew up? How about now?
I wanted to be an author and a talk show host. I’d still love to be a talk show host- a hybrid of Chelsea Handler and Oprah. As for my aspirations to be an author I do plan on coming out with a comedy style memoir- I’m already 500 words in.

Facebook or Twitter?
Twitter, with only 140 characters people have no choice but to get to the point.

What company, brand or product would you love to work on?
I would love to work on the alcohol brands, like Wild Turkey. And of course I would love to work on TIFF.

Favourite song-of-the-moment?
The entire Pistol Annies CD “Hell on Heels”.

What’s your idea of happiness?
Happiness to me is being with my family, we’re loud and always laughing.

TV Guilty Pleasure?
Celebrity Apprentice – because, well, it’s ridiculous but also it’s for charity. And I like keeping tabs on the Donald’s hair.

The IT List: Feb 8

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This week’s IT List is all about Valentine’s Day! Whether single or attached, this love-dedicated holiday can be incredibly polarizing! One thing we can’t debate? All the amazing products that come out during the month of love!

What do you get when you combine a mouth-watering Heart Truffle Cake from Baker Street, a decadent Frangelico and SKYY Vodka cocktail, and the romantic Sweetheart Collection from DAVIDsTEA? A triple threat of delicious treats for the day of love… or any day really! [Toronto Sun]

Looking for a sexy surprise for your partner this Valentine’s Day? The We-Vibe 3 is the hottest couples sex toy on the market with 6 vibration modes and a completely waterproof design! [Women’s Post]

Italian aperitifs like Campari and Aperol were one of the top cocktail trends of 2011! With a glowing-red colour, these two spirits are a non-cliché way to indulge in pink drinks this Valentine’s Day! [Globe & Mail]

No Valentine’s Day outfit is complete without the proper accessories! A stunning Lia Sophia bracelet and statement ring are sure to please your loved one! [24 Hours]

Give your face a rosy glow this Valentine’s Day with Stila’s new stunning collection of spring essentials! We love this gorgeous heart-patterned blush palette! [iVillage]

Celebrating the Month of Love Part One: It’s a Date!

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February is here and NKPR is jumping on the Love Train. Stay tuned all month as we help you get in the mood with the perfect gifts, date ideas and yummy treats to share with the one you love. 

The 14th might be a mandatory date night for those who are attached, but it shouldn’t be the only time of the year to woo your significant other. The NKPR team has put together some activities for you to enjoy with anyone near and dear.

Valentine’s TLC

 

 

 

 

 

 

 

 

 

 

Who wouldn’t want to spend the day in a bathrobe getting pampered? Treat your plus one to a rejuvenating spa retreat catered to couples that includes massage therapy, a hot steam and lunch at this amazing spa in Bloor-Yorkville! www.sitamaa.com

Dîner Pour Deux

 

 

 

 

 

 

 

 

 

 

 

Maybe you can’t take your love to Paris for a romantic getaway, but you can always take them to La Société for a French-inspired meal. We suggest ordering the Grand Tower – a three-tiered seafood feast that is sure to make a memorable Valentine’s date. www.lasociete.ca

Pass the Popcorn

 

 

 

 

 

 

 

Get together with your fellow cinephiles and head over to the TIFF Bell Lightbox for a silver screen escape. From February 10-16 the Academy Awards nominated films for Best Live Action and Best Animated Short will be playing back-to-back so you can choose wisely in your office Oscar pool. www.Tiff.net

Alone Time

 

 

 

 

 

 

 

 

 

The We-Vibe 3 is a great place to start for anyone looking to plan an intimate night in. It’s made for couples and features six vibration patterns, a remote control and a waterproof design. Cue up a Marvin Gaye CD and you’ve got yourself a sexy Valentine’s Day party for two. www. We-Vibe.com

-Daniela DiStefano

Tweet us @natashankpr and tell us how you’ll be celebrating Valentine’s Day!

Tech Talk: Creating a blog for your brand

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Wake up!

It’s 2012 and blogging is no longer a mystery medium, but rather an amazing tool for personal and corporate use! Blogs have become a placeholder for news, videos, photos and contesting. Blogging for your brand can allow you to monitor conversations and further promote your products and services successfully.

Generating site traffic

It’s now common to use agencies with digital media services to grow blog audiences by building creative campaigns with long-term management plans. As a result of your blog’s popularity, clicks will drive traffic back to your product page. You can further promote growth by sharing across social networks.

Why it’s beneficial for brands?

A well-managed blog provides a rich user experience when compared to brand corporate sites. The key for building a fan base is providing a well-supported and maintained blog with unique, relevant content. Take We-Vibe for instance, their blog is a great outlet to promote the We-Vibe 3 by sharing content such as their weekly “We-Vibe Position of the Week” post or articles on sexual wellness. This content can then be leveraged by sharing on Twitter and Facebook which drives more traffic to the corporate site. Over time the brand will increase in social media presence, so it’s crucial to use a professional service for ongoing customer retention during, before and after a campaign.

Types of blogs

WordPress
Wordpress is one of the most popular blogging platforms. This free open source platform offers self-hosting and plugins making it a scalable solution. You can also create a free account on wordpress.com.

Blogger
Google’s Blogger is another platform that lets you publish content from Microsoft Word, Google Docs and Windows Live Writer with drag and drop actions. It integrates with your Gmail tools such as the new Google+.

Tumblr
Tumblr is a blogging platform that keeps simplicity in mind. Tumblr gives you the power to share almost anything you want, post text, photos, quotes, links, music and video. You can share media from your phone, desktop and email. NKPR’s Tumblr page provides live shots of events.

SquareSpace
SquareSpace offers custom domain names at a monthly rate. You can build, customize and manage your blog with their built-in controls. There is also an app for the iPhone & iPad for their platform.

Ultimately there are many online platforms to publish your brand’s blog, but keep in mind, the most important factor is how great the content is. Harness the power of sharing information by getting a blog for your brand.

– André Morgan