About Us

Founded in 2002 by Natasha Koifman, NKPR Inc. was started because of Natasha’s passion for bringing stories and issues of substance to the attention of Canadians. NKPR continues to work with clients and brands that we feel passionate about. It is that passion that drives our success.

NKPR has a longstanding and proven record of national and international success with lifestyle, consumer and business-to-business brands. With offices in Toronto and New York, NKPR is a full-service public relations agency that offers creative solutions tailored to each of our clients and their objectives.

Our outside-the-box approach leads to the development of unique strategic initiatives, creative promotions and targeted product placement opportunities. We are known as relationship builders who specialize in strategic public and media relations programs across Canada and the US. Our company motto is “Don’t just talk. Say something.”

Natasha and her team of PR professionals, believe in providing hands-on experience, creativity, senior-level PR counsel and results.

To find out how NKPR can deliver results for you, click here info@nkpr.net.

Who We Are

      • Natasha Koifman | President
        Natasha created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing and public relations agency staffed with a team of talented and creative individuals. Natasha’s philosophy is to partner with clients who share her vision and to only work on brands that excite both her and her team. She believes that PR can help forge long-lasting relationships between the public and not-for-profit sector and that the world is better because of it. Natasha’s passion for creating the perfect connection, extensive range of contacts, targeted understanding of the needs of the media and her unwavering commitment to her clients and her causes have made her a highly sought-after communications specialist. Learn more about Natasha.

        “I truly believe that PR is the most authentic way to help clients connect their brand with their target consumers.”

      • Jeannette Brumell  | Executive Assistant
        After working in the financial sector for 15 years, Jeannette draws on her vast international experience to keep NKPR’s highest priorities in their rightful order. To keep her artistic wheels spinning, Jeanette sings, writes songs and, of course, plays ukulele.

        “It’s exciting to switch things up and work in such a fast-paced, creative atmosphere.”

        jeannette@nkpr.net | 416.365.3630 x240

      • Bunmi Adeoye  | Account Manager
        A true media authority, Bunmi uses her experience of working with blue chip clients in London and her years as a journalist to the advantage of her accounts at NKPR. Bunmi is a standout leader at the company and has proven to be a skilled executive, strategic thinker and adept troubleshooter. Talented in several artistic fields, she also moonlights as a singer/songwriter.

        “My editorial experience gives me unique insight – I know what PR initiatives really grab the media’s attention.”

        bunmi@nkpr.net | 416.365.3630 x226

      • Jordan Moore  | Account Manager
        A PR professional with ten years of experience and expertise in the not-for-profit and healthcare sectors, Jordan ensures that her campaigns elevate brand awareness and boost sales for NKPR’s accounts. Having worked on the client side at AllerGen NCE and the Canadian Cancer Society, Jordan brings a valuable perspective to the team, as well as an infectiously enthusiastic attitude.

        “It’s a good day when I’m able to combine strategic thinking with creativity. At NKPR, I have a lot of good days!”

        jordan@nkpr.net | 416.365.3630 x227

      • Cat Richens  | Director of Operations
        Having spent over ten years working with NKPR’s president Natasha Koifman, Cat oversees all operations at the company, including internal communication and directing the work of the staff. Cat’s abilities to stay focused under pressure and to think strategically helps keep the entire NKPR team on track.

        “I truly enjoy watching people grow and develop their expertise.”

        cat@nkpr.net | 416.365.3630 x232

      • Heather Watterworth | Digital Media Manager
        With over five years experience in content development, Heather produces social media strategy and digital assets for both NKPR and client campaigns. A writer with a designer’s eye and a brand-builder who knows her way around the backend of a website, Heather’s skills make her an incredibly insightful collaborator.

        “I’m excited to help grow NKPRoductions and to work with such an energetic, collaborative team.”

        heather@nkpr.net | 416.365.3630 x222

      • Andrea Cooper  | Senior Account Executive
        Andrea is an accomplished PR professional with four years of agency experience and a masters in visual studies. A media expert and advocate, she has worked for the CBC, sat on national culture and technology committees, and is an award-winning video artist. At NKPR, Andrea is exceptionally skilled at managing projects that require imaginative vision.

        “The greatest part of my job is the people. I work with such an enthusiastic and hardworking team – it’s a pleasure to come to work.”

        andrea@nkpr.net | 416.365.3630 x230

      • Nicole Manes  | Senior Account Executive
        Along with several years of experience leading high-profile PR campaigns, Nicole has orbited the media world in a number of different capacities, including time spent as a news reporter and positions on documentary and commercial production teams. This in-depth understanding of the media is invaluable at NKPR and Nicole’s clients get first-rate results because of it.

        “We’re always bouncing ideas around the office and it’s impossible to run out of inspiration.”

        nicole@nkpr.net | 416.365.3630 x228

      • Lauren Michaels  | Account Executive

        A trend spotter with close ties to the fashion and beauty world, Lauren has several years of experience working in magazine editorial and public relations. At NKPR, Lauren builds innovative and interactive campaigns for her clients, and develops comprehensive and engaging social media programs that get noticed.

        “I spend my days building relationships with brands, media, tastemakers and celebrities. It’s very rewarding to see all four levels connect.”

        lauren@nkpr.net | 416.365.3630 x224

      • Rebecca Kogon  | Junior Account Executive
        A gifted multi-tasker, Rebecca came to NKPR after a PR internship at Harry Rosen, volunteer time logged at Toronto Fashion Week, and a post-grad public relations certificate. Rebecca brings her enthusiasm for brand promotion to every project she helps manage.

        “It’s fun to come to work when everyone is passionate about what they do and the brands they do it for.”

        rebecca@nkpr.net | 416.365.3630 x236

      • Katherine Boczynski  | Account Coordinator
        A PR and marketing professional with five years of experience, Katherine has worked with a variety of clients, including fashion brands, not-for-profits and crisis management teams. An Australian with a flair for writing and strategic thinking, Katherine also brings a unique international point of view to NKPR.

        “The challenge of coming up with new, innovative and creative strategies in a fast-paced environment makes PR such an exciting industry.”

        katherine@nkpr.net | 416.365.3630 x248

      • Sarah Flink | Account Coordinator
        Sarah supports NKPR’s AEs on a variety of clients, communicates with media and plans events. Sarah interned at Harry Rosen and studied corporate communications at Seneca@York, two experiences that allowed her to hone her writing and strategic planning skills.

        “From beauty to not-for-profit, the range of clients we work for is incredible.”

        sarah@nkpr.net | 416.365.3630 x242

      • Aimee Keane  | Account Coordinator
        After completing her English degree and an internship with NKPR, Aimee is now busy providing fulltime organizational and media outreach support in the Toronto office. Her work ethic and positive attitude translates into results for her brands and a more cheerful work environment for her colleagues.

        “I love turning ideas into actual events and campaigns. There’s never a dull moment!”

        aimee@nkpr.net | 416.365.3630 x244

      • Brittany LockhartBrittany Lockhart  | Account Coordinator
        A political science and philosophy graduate with a post-graduate public relations degree, Brittany’s a true relationship-builder who makes going above and beyond look effortless. Her cheery outlook and fresh perspective helps NKPR’s clients not just meet their goals, but exceed them.

        “I love planning events. Creating something huge from nothing at all really keeps me motivated.”

        brittany@nkpr.net | 416.365.3630 x245

      • Kristin NewbiggingKristin Newbigging  | Account Coordinator
        A graduate of Carleton University’s journalism program, Kristin knows the world of media inside and out. Her strong communication skills, attention to detail and outgoing personality (as a teenager she worked as a professional actress), help ensure that every NKPR client receives the red carpet treatment they deserve.

        “I’m passionate about the brands I work with, so I’m always excited to share their stories with media.”

        kristin@nkpr.net | 416.365.3630 x247

      • Kaley Stuart  | Account Coordinator
        The office’s unofficial trend spotter, Kaley has an eye for what’s hot. With experience coordinating Fashion Week shows and exclusive parties for an elite PR firm in New York, today Kaley loves churning out stylish ideas for NKPR.

        “To give a client the best result, you have to get to the heart of their brand and know it as well as they do.”

        kaley@nkpr.net | 416.365.3630 x239

      • Cherith Walsh | Junior Graphic Designer
        When NKPR’s clients need a twist on their brand, it’s Cherith’s unique and creative ideas that come to the rescue. With several years of design and artistic experience – from illustrations to web design – she finds inspiration everywhere her motorcycle takes her.

        “There’s always something new and fresh popping up at NKPR, which keeps my mind active and ready to create!”

        cherith@nkpr.net | 416.365.3630 x225

      • André Morgan | Digital Media Specialist
        A creative IT expert with more than six years of experience in Web design and server administration, André solves technical problems and helps create unique online opportunities for NKPR’s clients. He also wrestles the photocopier from time to time.

        “From social networking to microsites, the NKPR team has big ideas for our client’s brands.”

        andre@nkpr.net | 416.365.3630 x221

      • Victoria Pobereshnikova | Accountant 
        Victoria is an accounting and finance professional with an MBA from the International University of Management in Ukraine. It’s her job to ensure that NKPR’s financials are always kept on track.

        “I’m excited to work with the creative and inspired team at NKPR.”

        victoria@nkpr.net | 416.365.3630 x235