Founded in 2002 by Natasha Koifman, NKPR Inc. was started because of Natasha’s passion for bringing stories and issues of substance to the attention of Canadians. Today, NKPR continues to work with clients and brands that we feel passionate about. It is that passion that drives our and our clients' success.
NKPR’s fresh ideas and strong leadership have made a significant footprint on the PR landscape internationally, earning a reputation as one of the top innovative communications agencies.
Our unique approach leads to the development of buzzworthy strategic initiatives, creative promotions, innovative strategic partnerships and targeted product placement opportunities. We work backwards and ask our clients “What Does Success Look Like?”, and then build our strategy and recommendations to align with those measure of success, proving that public relations can make a direct impact on business!
A true partner at the table, NKPR is a full service communications agency who specializes in providing ongoing strategic counsel to our clients. We are known as relationship-builders, always thinking about creating strategic partnerships that elevate brands and extend their reach and awareness through access to global brands, key talent, media influencers, experts and ambassadors.
With a strong passion for social media, NKPR created an integrated digital division ahead of the curve in order to develop tailored strategies and a public voice for each brand we represent, allowing us to fully amplify public relations and marketing initiatives, bringing our communications programs full circle. Through timely and entertaining content, creative campaigns, innovative partnerships and strategic digital ad buys, our social media team produces programs in both English and French that build clients’ online presence and brand affinity with target consumers, both globally and locally.
In 2006, NKPR created the IT Lounge, the first celebrity gifting suite with a strong charitable focus during the Toronto International Film Festival, hosting notable celebrities throughout the years such as Olivia Wilde, Daniel Radcliffe, Darren Criss, Nina Dobrev, Jennifer Garner, Viggo Mortenson, Edward Norton and more. In 2012, the IT Lounge reached new heights, evolving into an exclusive portrait studio in collaboration with one of the world’s most acclaimed fashion and beauty photographers, Patrick Demarchelier.
Natasha and her team, a staff of 30 PR and social media professionals, believe in providing senior level counsel, hands-on experience, creativity, and tangible results that matter.
Our company motto is “Don’t just talk. Say something.” To find out how NKPR can deliver results for you, contact us: email@example.com.
In 2012, NKPR celebrated its 10th Anniversary. Check out our Timeline with a collection of highlights from the past 10 years at NKPR!
Who We Are
Natasha Koifman | President
Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing, digital media and public relations agency, representing over 30 national and international brands including Mulberry, Kiehl’s Since 1851, essie Cosmetics, SKYY Vodka, Rachel Roy and DAVIDsTEA.
Koifman has been recognized by the industry for her acute public relations expertise, her authoritative commentary on popular culture and her inherent fashion-forward sensibility. Selected in 2012 as one of the most innovative people in North America by BizBash, Natasha currently shares her voice as the public relations expert on Newstalk1010, contributes weekly to the Huffington Post and provides regular pop-culture commentary on Entertainment Tonight Canada. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic has been profiled in leading publications including FASHION, the Globe and Mail, Canadian Living, Chatelaine, NOW Magazine, and many more...
“I truly believe a strong PR strategy and integrated digital media campaign is the most authentic way to help clients connect their brand with target consumers.”
416.365.3630 ext: 240
Katie Watt | Executive Assistant to Natasha Koifman
Katie is a highly dedicated Executive Assistant who provides comprehensive executive support to Natasha with great thoughtfulness and care. Her experience on a trading room floor gives her familiarity and comfort working in the fast-paced dynamic environment at NKPR.
“The team at NKPR team emit such a strong creative energy, it inspires me every day.”
firstname.lastname@example.org 416.365.3630 ext: 226
Bunmi Adeoye | Account Manager
A true media authority, Bunmi uses her experience of working with blue chip clients in London and her years as a journalist to the advantage of her accounts at NKPR. Bunmi is a standout leader at the company and has proven to be a skilled executive, strategic thinker and adept troubleshooter. Talented in several artistic fields, she also moonlights as a singer/songwriter.
“My editorial experience gives me unique insight – I know what PR initiatives really grab the media’s attention.”
Jordan Moore | Account Manager (on leave)
A PR professional with ten years of experience and expertise in the not-for-profit and healthcare sectors, Jordan ensures that her campaigns elevate brand awareness and boost sales for NKPR’s accounts. Having worked on the client side at AllerGen NCE and the Canadian Cancer Society, Jordan brings a valuable perspective to the team, as well as an infectiously enthusiastic attitude.
“It’s a good day when I’m able to combine strategic thinking with creativity. At NKPR, I have a lot of good days!”
email@example.com 416.365.3630 ext: 232
Erin Poetschke | Operations Manager
Drawing on ten years of media experience and a fondness for process improvement, Erin oversees all operations at the company including internal communication and directing the work of the staff.
“It’s such a joy to work with the enthusiastic and creative team at NKPR!”
firstname.lastname@example.org 416.365.3630 ext: 228
Nicole Manes | Senior Account Executive
Along with several years of experience leading high-profile PR campaigns, Nicole has orbited the media world in a number of different capacities, including time spent as a news reporter and positions on documentary and commercial production teams. This in-depth understanding of the media is invaluable at NKPR and Nicole’s clients get first-rate results because of it.
“We’re always bouncing ideas around the office and it’s impossible to run out of inspiration.”
email@example.com 416.365.3630 ext: 236
Rebecca Kogon | Account Executive
A gifted multi-tasker, Rebecca brings her enthusiasm for brand promotion to every project she manages at NKPR. With her years of experience, Rebecca works with clients to develop innovative strategies and creative strategic partnerships, while taking an integrated approach to every initiative.
“It’s fun to come to work when everyone is passionate about what they do and the brands they do it for.”
firstname.lastname@example.org 416.365.3630 ext: 242
Lisa Kwong | Account Executive
Lisa's PR experience working with global fashion and lifestyle brands has taken her from Canada's west coast to Toronto's international scene. An expert with branding, events and strategic communications, Lisa brings her passion and inherent love of style to the NKPR team.
“It's exciting to work with brands that are willing to take chances and be creative.”
email@example.com 416.365.3630 ext: 224
Lauren Michaels | Account Executive
A trend spotter with close ties to the fashion and beauty world, Lauren has several years of experience working in magazine editorial and public relations. At NKPR, Lauren builds innovative and interactive campaigns for her clients, and develops comprehensive and engaging social media programs that get noticed.
“I spend my days building relationships with brands, media, tastemakers and celebrities. It’s very rewarding to see all four levels connect.”
firstname.lastname@example.org 416.365.3630 ext: 224
Lara Tobin | Account Executive
Lara brings an infectious enthusiasm as well as years of agency and television experience, keen media relations skills and a strong foundation of strategy development and execution.
“Being the connection between brands, media and tastemakers through events and all media platforms is very fulfilling. Not a day goes by that I’m not thankful to work in PR.”
email@example.com 416.365.3630 ext: 252
Samantha Detwiler | Account Coordinator
A communications graduate with a post-grad in public relations, Sam first demonstrated her enthusiasm for public relations as an intern at NKPR. As a permanent member of the team, Sam’s continued positive attitude and work ethic enable the smooth, successful execution of client projects.
“I love seeing all of the planning and hard work come together in really creative executions!”
firstname.lastname@example.org 416.365.3630 ext: 237
Carly Ostroff | Account Coordinator
A fashion girl through and through, Carly has learned the PR ins and outs with positions at Cosmogirl magazine, Jill Stuart, Michael Kors, the FDCC and Toronto PR agencies. Carly brings a whole lot of energy and sense of adventure to the NKPR team!
“Whether we are backstage Fashion Week or on the Film Festival red carpets, we make sure our brands are front and center.”
email@example.com 416.365.3630 ext: 245
Corinne Abergel-Perez | Account Coordinator
Corinne first joined the NKPR team as an intern while completing her Public Relations certification at Humber College. She’s since proven her PR and editorial strengths working with high profile lifestyle and fashion brands, and garnering meaningful media coverage for her clients.
“Media relations is definitely one of my favourite aspects of this job. There is nothing more thrilling than seeing an interview or story that you secured in the papers.”
firstname.lastname@example.org 416.365.3630 ext: 230
Denise Roy | Account Coordinator
Denise started her career in the UK where she built experience at London PR agencies working with global fashion and beauty brands alike. As a business graduate with a love of fashion and all things pop culture, Denise brings her enthusiasm and strategic mind to each of her projects.
“The NKPR team has an ideal blend of experience, efficiency, and friendliness. I feel lucky to work with such great brands and talented people!”
email@example.com 416.365.3630 ext: 243
Zoe Alexandra Torell | Account Coordinator
A true creative and jack of all trades, Zoe has experience in almost all facets of the fashion industry. In addition to her several years of PR experience, she is well rounded as a writer and has contributed articles to a number of Canada's most read blogs.
“I'm constantly inspired by the creativity and passion that is displayed on a daily basis at NKPR”
firstname.lastname@example.org 416.365.3630 ext: 231
Brittney McKee | Social Media Specialist
Brittney’s expertise ranges from traditional PR to social media and event planning. With her wide range of talents Brittney connects the dots for her clients and delivers strategic and unique programs.
“Social Media is exciting because it is always changing and evolving. I love connecting with people, on and off-line.”
email@example.com 416.365.3630 ext: 247
Kristin Newbigging | Social Media Specialist
As a graduate of Carleton University's journalism program, Kristin understands that when it comes to social media, strong editorial content is key. With experience in both public relations and social media sectors, her integrated approach to digital media programs ensures that every client at NKPR has a distinct brand voice.
“I love working on creative campaigns that really hit a nerve with the client's target audience. The opportunities for creativity in social media are endless!”
firstname.lastname@example.org 416.365.3630 ext: 222
Trilby Goouch | Social Media Intern
A graduate of Queen's University's economics program, Trilby combines her business sense with a passion for writing and lifestyle marketing to create strong social media content for her clients. When she's not tweeting, posting, instagramming or pinning, she's likely browsing a fashion blog or cooking a gourmet meal.
“I'm feel so lucky to work on brands that compliment my personal interests”
email@example.com 416.365.3630 ext: 225
Faith Cochran | Creative Director
Faith has a diverse foundation in editorial communications, working first as a journalist in the fashion world, then art directing some of Canada's leading publications including Flare, Chatelaine, Cottage Life and House and Home. Her work has been recognized by the Advertising and Design Club of Canada and the National Magazine Awards foundation. At NKPR she leverages her love of visual story-telling for the benefit of clients.
“The intersection of creative thinking, content development and technology is the most exciting place to be.”
firstname.lastname@example.org 416.365.3630 ext: 221
Andre Morgan | Digital Media Specialist
A creative IT expert with more than six years of experience in Web design and server administration, André solves technical problems and helps create unique online opportunities for NKPR’s clients. He also wrestles the photocopier from time to time.
“From social networking to microsites, the NKPR team has big ideas for our client’s brands.”
email@example.com 416.365.3630 ext: 235
Victoria Pobereshnikova | Accountant
Victoria is an accounting and finance professional with an MBA from the International University of Management in Ukraine. It’s her job to ensure that NKPR’s financials are always kept on track.
“I’m excited to work with the creative and inspired team at NKPR.”