Founded in 2002 by Natasha Koifman, NKPR Inc. was started because of Natasha’s passion for bringing stories and issues of substance to the attention of Canadians. Today, NKPR continues to work with clients and brands that we feel passionate about. It is that passion that drives our and our clients' success.
NKPR’s fresh ideas and strong leadership have made a significant footprint on the PR landscape internationally, earning a reputation as one of the top innovative communications agencies.
Our unique approach leads to the development of buzzworthy strategic initiatives, creative promotions, innovative strategic partnerships and targeted product placement opportunities. We work backwards and ask our clients “What Does Success Look Like?”, and then build our strategy and recommendations to align with those measure of success, proving that public relations can make a direct impact on business!
A true partner at the table, NKPR is a full service communications agency who specializes in providing ongoing strategic counsel to our clients. We are known as relationship-builders, always thinking about creating strategic partnerships that elevate brands and extend their reach and awareness through access to global brands, key talent, media influencers, experts and ambassadors.
With a strong passion for social media, NKPR created an integrated digital division ahead of the curve in order to develop tailored strategies and a public voice for each brand we represent, allowing us to fully amplify public relations and marketing initiatives, bringing our communications programs full circle. Through timely and entertaining content, creative campaigns, innovative partnerships and strategic digital ad buys, our social media team produces programs in both English and French that build clients’ online presence and brand affinity with target consumers, both globally and locally.
In 2006, NKPR created the IT Lounge, the first celebrity gifting suite with a strong charitable focus during the Toronto International Film Festival, hosting notable celebrities throughout the years such as Olivia Wilde, Daniel Radcliffe, Darren Criss, Nina Dobrev, Jennifer Garner, Viggo Mortenson, Edward Norton and more. In 2012, the IT Lounge reached new heights, evolving into an exclusive portrait studio in collaboration with one of the world’s most acclaimed fashion and beauty photographers, Patrick Demarchelier.
Natasha and her team, a staff of 30 PR and social media professionals, believe in providing senior level counsel, hands-on experience, creativity, and tangible results that matter.
Our company motto is “Don’t just talk. Say something.” To find out how NKPR can deliver results for you, contact us: email@example.com.
In 2012, NKPR celebrated its 10th Anniversary. Check out our Timeline with a collection of highlights from the past 10 years at NKPR!
Who We Are
Natasha Koifman | President
Natasha created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing, digital media and public relations agency staffed with a team of talented and creative individuals. Natasha’s philosophy is to partner with clients who share her vision and work with brands that not only excite her and her team, but consumers as well. As the Chair of the Board at Artists for Peace and Justice Canada, she believes that PR can help forge meaningful relationships between the public and not-for-profit sector and that the world is better because of it. Natasha’s ability to create that perfect connection, passion for building relationships, strong social media engagement, targeted understanding of the needs of the media and unwavering commitment to her clients and causes have made her a highly sought-after communications specialist. Her years of experience and longstanding success working with a number of brands across all sectors in North America and globally have allowed Natasha to be called upon to share her voice as the public relations expert on NewsTalk 1010 and as a weekly contributor for the Huffington Post. Most recently, Natasha was selected as one of the most innovative people in North America by BizBash.More...
“I truly believe a strong PR strategy and integrated digital media campaign is the most authentic way to help clients connect their brand with target consumers.”
firstname.lastname@example.org 416.365.3630 ext: 240
Felicia Shah | Executive Assistant to Natasha Koifman
Felicia brings over a decade of executive administrative experience to the NKPR family. Her positive nature and keen sense for organizing keeps Natasha’s busy schedule on track. A film buff at heart, Felicia also has a degree in Film Studies.
“IT'S INSPIRING TO WORK IN SUCH AN EXCITING INDUSTRY AND TO BE SURROUNDED BY CREATIVE PEOPLE”
email@example.com 416.365.3630 ext: 226
Bunmi Adeoye | Account Manager
A true media authority, Bunmi uses her experience of working with blue chip clients in London and her years as a journalist to the advantage of her accounts at NKPR. Bunmi is a standout leader at the company and has proven to be a skilled executive, strategic thinker and adept troubleshooter. Talented in several artistic fields, she also moonlights as a singer/songwriter.
“My editorial experience gives me unique insight – I know what PR initiatives really grab the media’s attention.”
Jordan Moore | Account Manager (on leave)
A PR professional with ten years of experience and expertise in the not-for-profit and healthcare sectors, Jordan ensures that her campaigns elevate brand awareness and boost sales for NKPR’s accounts. Having worked on the client side at AllerGen NCE and the Canadian Cancer Society, Jordan brings a valuable perspective to the team, as well as an infectiously enthusiastic attitude.
“It’s a good day when I’m able to combine strategic thinking with creativity. At NKPR, I have a lot of good days!”
firstname.lastname@example.org 416.365.3630 ext: 232
Erin Poetschke | Operations Manager
Drawing on ten years of media experience and a fondness for process improvement, Erin oversees all operations at the company including internal communication and directing the work of the staff.
“It’s such a joy to work with the enthusiastic and creative team at NKPR!”
email@example.com 416.365.3630 ext: 228
Nicole Manes | Senior Account Executive
Along with several years of experience leading high-profile PR campaigns, Nicole has orbited the media world in a number of different capacities, including time spent as a news reporter and positions on documentary and commercial production teams. This in-depth understanding of the media is invaluable at NKPR and Nicole’s clients get first-rate results because of it.
“We’re always bouncing ideas around the office and it’s impossible to run out of inspiration.”
firstname.lastname@example.org 416.365.3630 ext: 236
Rebecca Kogon | Account Executive
A gifted multi-tasker, Rebecca brings her enthusiasm for brand promotion to every project she manages at NKPR. With her years of experience, Rebecca works with clients to develop innovative strategies and creative strategic partnerships, while taking an integrated approach to every initiative.
“It’s fun to come to work when everyone is passionate about what they do and the brands they do it for.”
email@example.com 416.365.3630 ext: 242
Lisa Kwong | Account Executive
Lisa's PR experience working with global fashion and lifestyle brands has taken her from Canada's west coast to Toronto's international scene. An expert with branding, events and strategic communications, Lisa brings her passion and inherent love of style to the NKPR team.
“It's exciting to work with brands that are willing to take chances and be creative.”
firstname.lastname@example.org 416.365.3630 ext: 224
Lauren Michaels | Account Executive
A trend spotter with close ties to the fashion and beauty world, Lauren has several years of experience working in magazine editorial and public relations. At NKPR, Lauren builds innovative and interactive campaigns for her clients, and develops comprehensive and engaging social media programs that get noticed.
“I spend my days building relationships with brands, media, tastemakers and celebrities. It’s very rewarding to see all four levels connect.”
email@example.com 416.365.3630 ext: 224
Lara Tobin | Account Executive
Lara brings an infectious enthusiasm as well as years of agency and television experience, keen media relations skills and a strong foundation of strategy development and execution.
“Being the connection between brands, media and tastemakers through events and all media platforms is very fulfilling. Not a day goes by that I’m not thankful to work in PR.”
firstname.lastname@example.org 416.365.3630 ext: 245
Christine Achampong | Account Coordinator
With a BSc in Chemistry and a certificate in Publicity and Public Relations, Christine (Chris) brings a unique perspective and analytical mind to the NKPR team. Fuelled by her love of fashion and beauty, Chris enjoys bridging the gap between her clients, consumers and the media.
“I love the creative energy at NKPR! It inspires me to go the extra mile”
email@example.com 416.365.3630 ext: 252
Samantha Detwiler | Account Coordinator
A communications graduate with a post-grad in public relations, Sam first demonstrated her enthusiasm for public relations as an intern at NKPR. As a permanent member of the team, Sam’s continued positive attitude and work ethic enable the smooth, successful execution of client projects.
“I love seeing all of the planning and hard work come together in really creative executions!”
firstname.lastname@example.org 416.365.3630 ext: 243
Leah Fraser | Account Coordinator
With a post-graduate certificate in public relations Leah began as an intern at NKPR before becoming an Account Coordinator. Her positive attitude and ability to build strong relationships make Leah an exciting addition to the team.
“The fast-paced agency world is so rewarding and the best part is I get to work on
brands I love!”
email@example.com 416.365.3630 ext: 237
Carly Ostroff | Account Coordinator
A fashion girl through and through, Carly has learned the PR ins and outs with positions at Cosmogirl magazine, Jill Stuart, Michael Kors, the FDCC and Toronto PR agencies. Carly brings a whole lot of energy and sense of adventure to the NKPR team!
“Whether we are backstage Fashion Week or on the Film Festival red carpets, we make sure our brands are front and center.”
firstname.lastname@example.org 416.365.3630 ext: 230
Jessica Ruby | Account Coordinator
Jessica comes to NKPR with an array of experience. Having a background in television, PR and communications, she adds a fresh perspective to every brand she works with. Jessica is always thinking of the next big idea for her clients, and brings a unique take and creative vision to our team.
“A brand's story is an integral part of every business, it's our job to tell it.”
email@example.com 416.365.3630 ext: 247
Kristin Newbigging | Social Media Specialist
As a graduate of Carleton University's journalism program, Kristin understands that when it comes to social media, strong editorial content is key. With experience in both public relations and social media sectors, her integrated approach to digital media programs ensures that every client at NKPR has a distinct brand voice.
“I love working on creative campaigns that really hit a nerve with the client's target audience. The opportunities for creativity in social media are endless!”
firstname.lastname@example.org 416.365.3630 ext: 231
Alice Greenberg | Social Media Specialist
Alice brings an inherent interest in culture, social media and the evolving role of online interaction. Her curiosity, along with her editorial background, allows her to examine social trends from a critical perspective and explore avenues that engage consumers on both visceral and intellectual levels.
“I love working with a constantly changing, digital landscape where ideas move forward, if not always in a straightforward line!”
email@example.com 416.365.3630 ext: 225
Jing Hao | Creative Specialist
Jing is a multi-disciplinary designer with strong roots in fashion and PR. Her compelling visuals trigger curiosity and bring the brands stories to life. She always strives to find the best design solution while exploring new possibilities.
“I love the collaborative and open environment at NKPR, where creativity, design, and communication join forces to build success for our brands!”
firstname.lastname@example.org 416.365.3630 ext: 221
Andre Morgan | Digital Media Specialist
A creative IT expert with more than six years of experience in Web design and server administration, André solves technical problems and helps create unique online opportunities for NKPR’s clients. He also wrestles the photocopier from time to time.
“From social networking to microsites, the NKPR team has big ideas for our client’s brands.”
email@example.com 416.365.3630 ext: 235
Victoria Pobereshnikova | Accountant
Victoria is an accounting and finance professional with an MBA from the International University of Management in Ukraine. It’s her job to ensure that NKPR’s financials are always kept on track.
“I’m excited to work with the creative and inspired team at NKPR.”