NKPR IT House 2025: Celebrating Connection, Creativity, and Cinema at TIFF 50
Celebrating TIFF’s 50th anniversary, the NKPR IT House returned as one of the festival’s most anticipated experiences, honouring five decades of cinematic excellence and the vibrant spirit that defines TIFF.
Hosted at the Q Tower Presentation Centre by Lifetime Developments and in partnership with People Magazine, Entertainment Weekly, and Shutterstock, the IT House transformed into an immersive space where filmmakers, talent, and media could connect, celebrate artistry, and spark creative conversations.
From red carpet arrivals to heartwarming moments with precious puppies, the NKPR IT House brought talent and community together, capturing the excitement, energy, and heart that make TIFF so unforgettable.
The buzzing atmosphere showcased shared stories, meaningful partnerships, and engaging activations, all while championing and supporting two incredible organizations: Project Paws Dog Rescue and Artists for Peace and Justice.
IT House Portrait Studio: TIFF 50’s Stars – Through the Lens of People, Entertainment Weekly & Shutterstock
This year, the exclusive IT House portrait studio highlighted the glamour and creativity of the festival. In the portrait studio, VIP guests and filmmakers — including Amanda Seyfried, Ryan Reynolds, Kerry Washington, Paul Mescal, Scarlett Johansson, Elle Fanning, Channing Tatum, Ethan Hawke, Jodie Foster, and many more — were photographed in stunning portraits by Michael Hurcomb and Ben Trivett.
Adoptable puppies from Project Paws Dog Rescue often joined the photo sessions, adding an extra layer of warmth and sincerity to each portrait. The portraits captured not just the faces of TIFF 50, but the emotion, craft, and energy that defined this milestone year. It set the stage for talent to be recognized and connections to form, demonstrating NKPR’s dedication to meaningful, purpose-driven experiences. These touching moments added depth and humanity to the celebration, showcasing the very essence of IT House.
This year’s IT House reflected the spirit of TIFF 50—dynamic, creative, and full of heart. Each day welcomed an exciting lineup of filmmakers, industry professionals, and VIP guests, along with familiar faces who truly helped make the week special.
Beyond the portraits, the IT House came alive with unforgettable experiences, from the grand entrance and stylish décor to curated fashion moments, delicious food and beverages, and thoughtfully designed activations that invited guests to fully immerse themselves in the festival atmosphere.
Powered by Incredible Partners
The NKPR IT House 2025 experience was made possible by a remarkable lineup of partners, each contributing their unique touch to the event.
This year’s partners included People Magazine, Entertainment Weekly, Shutterstock, DiamondCorp, Lifetime Developments, Age of Union, Melanie Lyne, Sorel Footwear, Forest Hill Farmhouse, Aveleda Wines, Smeg Canada, Atriani Furniture, Bella Aldea Coffee, Old Mill Cadillac, Victoria Radford, 1664 Canada, Poppi, and Candy Can.
Guests explored engaging brand activations and experiences throughout the space, with each partner helping bring the IT House vision to life. Thank you to all our partners for their support and creativity in making this year’s IT House a success.
As TIFF 50 brought Toronto to life, NKPR IT House 2025 once again stood out as a defining space that embodied artistry and purpose, a true reflection of film, fashion, and philanthropy.
We’re endlessly proud of our NKPR team, our partners, and the incredible talent who joined us to make this year’s IT House an inspiring celebration of creativity and collaboration.
See you next festival season, TIFF!
