NKPR Media Preview, Winter 2024
This winter, we transformed our NKPR Headquarters into a holiday wonderland for our NKPR Seasonal Media Preview. Over this festive day, we welcomed more than 100 media, creators, and industry friends to explore the latest collections and seasonal must-haves from our client partners. Each of our four uniquely curated floors offered an immersive journey through winter essentials and an exclusive preview of Spring/Summer 2025. To top it off, we had a surprise visit from Santa himself, brought to life by Bayview Village, adding an extra dose of holiday magic.
An Exclusive First Look at Seasonal Collections
As guests stepped into our building, they were greeted with dazzling displays of winter collections and product launches from our clients. Bobbi Brown and Estée Lauder Canada enchanted beauty enthusiasts with makeup demos and luxurious skincare solutions, while AERIN Beauty showcased offered inspiration with elegant gift ideas perfect for the holidays.
Sorel took center stage with their collaboration with Proenza Schouler, presenting a stunning lineup of winter footwear and an exclusive preview of their upcoming Spring/Summer 2025 collection. The display featured a chic selection of cold-weather essentials that seamlessly marry style and function. Arc’teryx impressed attendees with cutting-edge outdoor gear designed to redefine winter adventure, while Melanie Lyne helped guests discover their festive style with a showcase of refined winter apparel.
Our wellness-focused brands also took the spotlight: Cellenis PRP and Meta Cell Technology by Salient Medical Solutions showcased the latest advancements in aesthetic treatments, highlighting innovative solutions for self-care this season.
Interactive Experiences and Culinary Highlights
Beyond the seasonal showcases, guests enjoyed an array of engaging experiences. SMEG Canada delighted coffee lovers with expertly brewed cups and cookies while unveiling their latest collaboration with October’s Very Own, a stylish fusion of design and functionality in their signature appliances. The indulgence didn’t stop there — EPOCH Bar and Kitchen Terrace, LANO, and TOCA from The Ritz-Carlton Toronto offered an elevated culinary experience with a delectable selection of bites, adding warmth and flavour to the festive atmosphere.
Adding a touch of luxury and sustainability, Old Mill Cadillac transported guests to the event in the sophisticated and all-electric Cadillac Lyriq EV, ensuring their journey was as stylish as the event itself.
The day was filled with connections, conversations, and, of course, major #NKClientLove. We couldn’t be more grateful to our partners and everyone who joined us for making the event such a success. Be sure to head over to our Instagram to watch the event recap video from our NKPR Seasonal Media Preview.
