138 Yorkville x Architectural Digest: Official Project Launch:
Opportunity
As the agency of record for 138 Yorkville, an ultra-luxury residential development in Toronto, NKPR leads all public relations efforts, including strategic partnerships, high-impact event development, and targeted media relations to attract qualified audiences. Our team also manages North American media outreach and serves as a trusted strategic advisor, ensuring that all brand and business objectives are met through thoughtful counsel and execution.
For the 138 Yorkville official project launch, NKPR was engaged to elevate brand awareness and position 138 Yorkville—developed by Greybrook, First Capital, and Cityzen Group—within the international design, architecture, and luxury real estate communities, as well as among discerning end-users.
What We Did
As a leading PR and digital marketing agency with extensive expertise in strategic communications across Canada and the USA, we crafted a tailored, multi-faceted strategy to elevate the project’s visibility and credibility within the global design community.
- Targeted Media Outreach:
To ensure the project reached the right audience, we collaborated with Architectural Digest, one of the most respected publications in the design world, on an integrated advertorial campaign featuring the unique design and luxury elements of the 138 Yorkville project. This placement provided a high-impact introduction to the project for architecture enthusiasts, designers, potential investors and end-users. - Exclusive Event Execution:
In alignment with the strategic goal of building excitement and engaging key stakeholders, we hosted a fireside chat panel discussion at the 138 Yorkville Presentation Gallery. The event was moderated by Sam Cochran, Global Features Editor of Architectural Digest, and featured influential partners such as:- Peter Politis, CEO of Greybrook
- Brian Brisbin, Principal of BBB Architects
- Alessandro Munge, Principal of Studio Munge.
- The discussion revolved around the innovative aspects of the 138 Yorkville development, emphasizing its architectural significance and future impact on the Toronto skyline.
- Curated VIP Experience:
We meticulously invited a select group of 44 potential clients, key influencers in the design community, and industry thought leaders to this exclusive event. The intimate setting allowed attendees to experience the presentation gallery first-hand and engage directly with the visionary architects behind the project. Throughout the event, guests savoured gourmet hors-d’œuvres featuring sturgeon caviar and champagne, fostering networking and conversations around the project’s cutting-edge design. - Brand and Credibility Building:
Our integrated approach further included extensive media relations to ensure continuous buzz around the project. We garnered positive editorial attention in industry-leading platforms and positioned 138 Yorkville as a must-know development for anyone in the luxury real estate or design space.
Results
Our strategic communications campaign delivered impressive, measurable results that directly contributed to the visibility and success of the 138 Yorkville project:
- Engaged Audience: 44 high-calibre guests attended the exclusive event, all of whom were thrilled to learn about the project and engage with the architectural team.
- Credibility and Brand Recognition: A prominent feature in Architectural Digest’s AD100 issue (December 2024) enhanced the project’s reputation, positioning it among the most talked-about luxury developments in the architectural community.
The 138 Yorkville official project launch resulted in significant media coverage that elevated 138 Yorkville’s profile both locally in Toronto and internationally, generating strong interest from investors and design professionals.