138 Yorkville x Bvlgari: Lunar New Year Event:
Opportunity
With the launch of 138 Yorkville, Greybrook, First Capital, and Cityzen Group were introducing a landmark residential project into one of Toronto’s most prestigious neighbourhoods. The challenge was to build meaningful brand awareness for the development within Toronto’s affluent Chinese community while ensuring the messaging felt authentic, culturally resonant, and celebratory rather than transactional. NKPR luxury brand partnerships Toronto
Timed to Lunar New Year, specifically the Year of the Snake, the opportunity extended beyond a traditional real estate announcement. NKPR was tasked with thoughtfully introducing 138 Yorkville through a culturally relevant lens that honoured Lunar New Year traditions, values, and symbolism, while positioning the project as a sophisticated, design-forward residence aligned with the lifestyle and expectations of this audience.
What We Did
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Secured a strategic partnership with Bvlgari to host an exclusive event at the 138 Yorkville Presentation Gallery, celebrating the launch of new pieces from the Serpenti collection in honour of the Year of the Snake.
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Collaborated with luxury real estate agent Ding Li, leveraging his strong network within Toronto’s affluent Chinese community to curate a highly targeted guest list.
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Hosted an invitation-only experience for top agents, Ding Li’s ultra-high-net-worth clients, and select VVIP Bvlgari clients, offering first-ever exclusive access to the Presentation Gallery alongside the opportunity to preview and purchase the Serpenti collection.
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Created an elevated hospitality experience featuring refined hors d’œuvres, wine service, and direct engagement with Bvlgari’s elite team, encouraging meaningful connections and extended time spent within the space.
Results
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The 138 Yorkville Presentation Gallery welcomed 60 highly targeted guests, including top agents, UHNW clients, and VVIP attendees, who engaged deeply with the project through an exclusive first look.
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The event generated strong interest and meaningful conversations around the development, reinforcing 138 Yorkville’s positioning within Toronto’s luxury real estate landscape.
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Through culturally thoughtful programming and premium brand alignment, the initiative strengthened brand credibility and trust within the affluent Chinese community, supporting long-term awareness and relationship building.