Laura - ‘The Summer Edit’ Event:
Opportunity
Introduce top fashion influencers to Laura’s Spring/Summer 2026 Collection through an intimate, experiential event that positioned the brand as a destination for effortless summer style, creativity, and self-expression.
What We Did
- Hosted The Summer Edit, an intimate influencer event designed to celebrate Laura’s Spring/Summer 2026 Collection through creativity, personal style, and immersive brand experiences.
- Styled every guest in a complete look from Laura’s Spring/Summer 2026 Collection ahead of the event, allowing creators to experience and showcase the collection authentically throughout the day.
- Curated a guided vision board workshop led by a professional stylist, encouraging attendees to explore their personal summer aesthetic while connecting creatively with the season’s colours, textures, and trends.
- Offered an exclusive preview of Laura’s Spring/Summer 2026 Collection, giving guests the opportunity to discover key pieces, mingle with fellow creators, and engage directly with the brand.
- Created a thoughtfully designed, summer-inspired environment featuring seasonal décor, curated light bites, refreshing beverages, and highly shareable moments that encouraged organic content creation across social platforms.
- Captured both professional event photography and creator-generated content to maximize campaign visibility and provide a library of assets for ongoing brand storytelling.
Results
- Successfully introduced Laura’s Spring/Summer 2026 Collection to leading fashion influencers through an engaging, creativity-led brand experience.
- Generated 208 pieces of social content, including Instagram Stories, Instagram feed posts, and TikTok content.
- Achieved 16,438,359 social impressions, significantly extending the reach of the collection through authentic creator advocacy.
- Strengthened relationships with key fashion influencers by creating meaningful, one-on-one brand interactions that fostered authentic connections and long-term advocacy.
- Reinforced Laura’s positioning as a fashion brand that champions personal style and self-expression, while producing a wealth of high-quality content to support ongoing marketing initiatives beyond the event.