Adrak Yorkville: Media Relations & Social Media Management
As the agency of record for Adrak Yorkville, a new Toronto restaurant in the Bloor-Yorkville area, NKPR oversees the brand public relations as well as social management.
Opportunity
To maximize awareness and overall immersion in the Toronto market, through monthly content planning and an always on-engagement strategy.
What We Did
- Strategic PR, clienteling and social media efforts that drove significant buzz within the first six months of opening
- Worked closely with Adrak to execute an on-site culinary experience for a target influential audience of over 300 guests at the Toronto Michelin Launch Event
- Developed monthly content calendars with custom content that reflected the brand’s ethos, atmosphere, and mission
- Created a comprehensive user-generated-content strategy to establish an Adrak Yorkville online community
Results
- By establishing a strong association between Adrak Yorkville and the Michelin brand, Adrak was selected for inclusion in the first-ever Toronto Michelin Guide
- Leveraging Adrak Yorkville’s Michelin selection, the restaurant was featured in timely press coverage surrounding this important moment for Toronto’s culinary scene
- +38.06% follower growth In 3 months of account ownership
- Generated an average engagement rate of 2.64%
- Facilitated an average 15.7K Impressions per week through the Incorporation of IG Reels + follower engagement.