Ali Budd Interiors: Brand Awareness
Opportunity
As the agency-of-record for Ali Budd Interiors, NKPR worked to increase brand awareness and establish Ali Budd as global leader in luxury interior design throughout international markets.
What We Did
- Conducted thorough media relations to increase awareness for Ali Budd Interiors as a global, sought-after design firm with profiles of Ali’s work in key design publications, highlighting her distinctive style and aesthetic
- Pitch business thought leadership opportunities to position Ali as an expert in her field and an inspiring woman of influence
- Pitch speaking engagements for Ali to further solidify her as a respected leader in luxury design
- Research, facilitate, and provide strategic counsel on partnerships, aligning Ali with like-minded brands that she’s passionate about while offering her a new audience to increase sales and awareness for Ali Budd Interiors.
Results
- Design features in Architectural Digest, ELLE Decor, Vogue Living, dezeen, Canadian House & Home, Maison & Demeure, Mansion Global, and more
- Positioned Ali Budd as a business/thought leader by securing profile features in top-tier business and lifestyle media outlets such as BNN, Globe and Mail, National Post, Post City, 29 Secrets, and more
- Arranged a photoshoot with HELLO! Canada resulting in an 11-page print spread
- Secured Ali Budd as keynote speaker at the renowned Interior Design Show in 2022, including an on-site interviews with Global News
- Managed collaborations with brands such as JennAir, LUMAS Gallery, and much more.
- Secured over 149.8 million media impressions