Anova Fertility & Reproductive Health, Dr. Marjorie Dixon:
Opportunity
Anova Fertility & Reproductive Health, a leading fertility clinic in Canada, sought to enhance its brand visibility, drive patient engagement, and position Dr. Marjorie Dixon as a thought leader and advocate for accessible reproductive care across the country.
What We Did
NKPR implemented a comprehensive and proactive media relations strategy to establish Anova Fertility and Dr. Dixon as pioneers in fertility services, innovative practices, and compassionate patient care. This approach included:
- Strategic Media Outreach: Timely and targeted pitching to national and regional media outlets, resulting in segments and interviews for Dr. Dixon on prominent Canadian broadcasts such as Breakfast Television, CP24, and CTV Your Morning.
- Digital Content Creation: Development and distribution of video Q&A sessions on Anova and NKPR’s social media channels, showcasing Dr. Dixon’s expertise and fostering online community engagement.
- Advocacy Communications: Preparation and dissemination of press materials highlighting Dr. Dixon’s involvement in advocating for equitable, publicly funded fertility care, including Ontario’s $150 million investment in fertility services. newswire.ca
- Thought Leadership Engagements: Coordination of speaking opportunities for Dr. Dixon at industry events such as TED Talks, summits, and conferences, reinforcing her status as a leading voice in reproductive health.
Results
- Extensive Media Coverage: Secured interviews and features for Dr. Dixon in top-tier Canadian outlets, including Breakfast Television, CP24, CTV Your Morning, Global’s The Morning Show, Montreal Gazette, and Today’s Parent.
- Public Policy Impact: Played a pivotal role in Ontario’s historic $150 million investment to expand access to fertility treatment, a testament to Dr. Dixon’s advocacy efforts. newswire.ca
- Thought Leadership Recognition: Established Dr. Dixon as a leading advocate for accessible reproductive health care, enhancing Anova Fertility’s reputation as a trusted provider.
- Audience Engagement: Generated significant online engagement through strategic digital content, fostering a supportive community for individuals navigating fertility challenges.