Bloor-Yorkville Business Improvement Area: Social Media Management
To increase following and engagement across platforms, while highlighting key businesses and retailers across the neighbourhood.
Opportunity
To increase following and engagement across platforms, while highlighting key businesses and retailers across the neighbourhood.
What We Did
- Developed bi-weekly content calendars which promote and highlight over 1,200 different retailers’ unique offerings (working directly with the businesses for content)
- Facilitated strategic influencer programs to create unique social media content that highlighted marketing priorities for the client (i.e., video content developed quarterly highlighting shopping, food, etc.).
- Coordinated quarterly photo shoots with top photographers to create visually enticing content and consistency across platforms.
- Utilized targeted Meta ad campaigns to drive attendance at BYBIA community activations, elevate brand visibility, and stimulate engagement. For example, using a targeted ad buy strategy to promote the Bloor-Yorkville Ice-Fest activation and increase attendance.
Results
- Established the BIA’s following as one of the highest among local Toronto BIA’s with a combined reach of over 70K
- Increased YOY in follower growth across all platforms, growing the Instagram channel by over 15K followers in 5 years (to 30K currently)
- Managed Meta Ads promotion to increase awareness and drive attendance for key events such as the Bloor-Yorkville Ice Festival resulting in a 7.5% increase in 2023.