Brand Launch: Mott 32 Toronto:
Mott 32 is one of the world’s most awarded Chinese restaurant concepts with rapid expansion plans across the globe. NKPR was approached by Mott 32 to manage the launch of its second Canadian outpost, Mott 32 Toronto, which opened within the iconic Shangri-La Hotel.
Opportunity
- Develop strategic PR plans around Mott 32’s expansion in Canada.
- Create profile opportunities for founders of Maximal Concepts (award winning restaurant group behind Mott 32) as well as Toronto ownership.
What We Did
- Executed a media relations strategy that focused on Mott 32’s entry into Toronto, while establishing Maximal Concept founders as global leading entrepreneurs in hospitality and creating local press opportunities for Toronto ownership.
- Developed an opening strategy for newly opened Mott 32 Toronto, to establish the venue as one of the best new destinations for a luxury Chinese food experience in Toronto and help drive sales.
- Provided ongoing PR support to have Mott 32 Toronto included in feature story opportunities and the best of lists in Toronto and Canada.
Results
- Over 90 million media impressions in top local and national publications including Globe & Mail, Toronto Star, Toronto Life, BlogTO, TasteToronto and more.
- Feature coverage in top-tier Asian publications including Pure Luxury Magazine and Fete Chinoise.
- 20 million social media impressions garnered with top local influencers through launch events and hosting opportunities.