Cineflix: Film Festival Event
Opportunity
To highlight Cineflix Productions’ role in the development, evolution, and success of the Property Brothers brand coinciding with the Film Festival and NKPR and The Scott Brothers Annual IT House x Producers Ball event.
What We Did
- Collaborated with Cineflix to host a Property Brothers branded photo booth activation to engage with guests of IT House x Producers Ball in an authentic way.
- Developed and hosted a Q&A style panel with Cineflix Productions President Charles Tremayne in conversation with NKPR President Natasha Koifman on creating an international brand for Television: the evolution of the Property Brothers brand, the secret to the success, and what comes next for the iconic team. It included a special guest appearance by Drew Scott via FaceTime.
- Leveraged the panel on social media, which was attended by NKPR Instagram live (30K followers), media, influencers, and fans alike
- Included Cineflix branding throughout the IT House x Producers Ball Gala event and on all media materials with logo placement on a branded wall, logo screens, and the live social media projection.
Results
- Over 250 guests participated in the Cineflix-branded photo booth
- Panels attended by 35+ engaged guests and 200+ fans via Instagram live
- Broadcast coverage on Cityline and CP24 as Scott Brothers gave viewers a sneak peek of the IT House x Producer Ball