Eastside Chevrolet x Ste. Anne’s Spa Influencer Campaign:
Opportunity
As the Agency of Record for Eastside Chevrolet, NKPR partnered with the respected automotive dealership to elevate brand visibility and drive social media engagement by aligning the Chevrolet Equinox EV with premium lifestyle experiences. The objective was clear: position the Equinox EV as the ultimate vehicle for a luxurious, stress-free getaway.
To achieve this, NKPR developed a strategic Eastside Chevrolet Influencer Campaign campaign—offering a “Mom’s Spa Staycation” at the renowned Ste. Anne’s Spa. Influencers and the contest winner showcased their journey to the spa using the Chevrolet Equinox EV, highlighting the vehicle’s comfort, sleek design, and practicality. By associating the Equinox EV with a top-tier wellness destination, the campaign effectively positioned the brand as aspirational, lifestyle-driven, and perfectly suited for the Greater Toronto Area audience seeking a modern, elevated driving experience.
What We Did
Strategic Brand Partnership
We led the collaboration between Eastside Chevrolet and Ste. Anne’s Spa, curating a seamless campaign that reflected both brands’ values. Our goal was to position Eastside Chevrolet as a modern, elevated automotive brand associated with wellness, luxury, and lifestyle.
Influencer Sourcing & Campaign Execution
We sourced and secured four top-tier lifestyle creators with a combined reach of over 340,000 followers:
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Natalie Ho (@natalieast) – 26.4K followers
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Joelle Anello (@lapetitenoob) – 58.9K followers
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Medge Beauvoir-Yellowlees (@itsmedge) – 152K followers
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Esther Lee (@estherjulee) – 103K followers
Natalie hosted the “Mom’s Spa Staycation” giveaway, offering her audience the chance to win an overnight spa escape paired with a luxury weekend drive in the Chevrolet Equinox EV. Joelle, Medge, and Esther expanded the campaign by sharing Instagram Reels and Stories showcasing their own stays at Ste. Anne’s Spa—highlighting the vehicle’s features and creating emotional, lifestyle-driven storytelling around the brand.
Content Direction & Campaign Management
We managed influencer communications from start to finish, developed a cohesive creative direction, and provided strategic messaging to ensure all content was consistent, on-brand, and SEO-friendly—while still maintaining the creators’ authentic voices.
Our approach ensured every touchpoint of the Eastside Chevrolet Influencer Campaign resonated with the target audience while maximizing visibility across Instagram.
Results
Campaign Reach
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340,000+ impressions through curated influencer content
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High engagement rates across Reels, Stories, and static posts
Social Growth
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+734 new Instagram followers for Eastside Chevrolet
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Increased page traffic and boosted discovery across branded hashtags and location tags
Brand Impact
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Successfully positioned Eastside Chevrolet as a premium lifestyle vehicle for the modern consumer
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Aligned the brand with aspirational, wellness-oriented experiences to attract new, engaged audiences
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Strengthened local awareness across the GTA market