Ellie Mae x Taylor Swift Styling Coverage Recap:

What We Did

  • As the agency of record for Canadian luxury fashion house Ellie Mae since 2019, a big part of our strategy is leveraging celebrity style “sightings” to drive brand storytelling in the market and secure placements in top-tier publications.

  • During a recent Kansas City football game, Taylor wore an Ellie Mae piece that was seeded to her through her stylist.

  • Following the sighting, NKPR sent out a media alert to entertainment, fashion and lifestyle media publications that included photo for media to use highlighting Ellie Mae x Taylor Swift, as well as product shop links.


  • 30 original pieces of coverage (over 110 including syndications) resulting in over 90M global impressions.

  • 6 profile interviews and Q&As with Ellie Mae

  • Outlet placements included: WWD, Vogue, Harper’s Bazaar, People Magazine, HELLO!, E! News, FASHION Magazine, POPSUGAR, Daily Mail, Glamour and many more!

  • All the coverage linked back to the Ellie Mae website as well as the brands Instagram feed, driving a huge increase in web traffic, sales, buzz and awareness.