Ellie Mae x Kids Help Phone:


  • To increase awareness and drive conversion for the Ellie Mae x Kids Help Phone merchandise through targeted media pitching and live-event coverage.

What We Did

  • Developed press release on the project; leveraging it as a tool for storytelling to secure coverage.
  • Strategic product gifting to key people of influence with a focus on moms and mental health advocates.
  • Launch event support: invite list development + management, photographer, and catering. 
  • Leveraged event images as a tool for a second media pitching touchpoint to garner post event coverage.


  • 3 million media & social impressions. 
  • 6 pieces of feature coverage within key titles. 
  • Key title placements included: Living Luxe Magazine, FASHION Magazine, VITA, Style Democracy, View the Vibe, and Breakfast Television. 
  • Secured and seeded 10 people of influencer product from the collection. Requiring all to post and Instagram in-feed and/or story set highlighting the product and collaboration.
  • Key influencer seedings included: Nina Huynh (@yourgirlneens),Sonia Beeksma (@soniamangattv), Michelle Siman (@simansays), Trisha Enriquez (@trishaenriquez), Briony Douglas (@briony), and more.