FLOW: BRAND LAUNCH AND SUPPORT FOR EXPANSION

As the agency of record for Flow Alkaline Spring Water since the company’s start in 2015, NKPR has supported the brand’s entry into the market and has worked to increase national and international awareness of the brand amongst consumers and businesses, driving sales and supporting expansion


THE CHALLENGE:

To launch and continue to build awareness of Flow Water in Canada driving consumer sales and supporting expansion.


WHAT WE DID:

  • Supported the brand through a 360 degree integrated strategy that focuses on generating meaningful coverage and awareness in top-tier consumer, trade and blogger media outlets through strategic media relations, targeted product sampling, and marketing/consumer promotion initiatives
  • Conducted ongoing seeding to top-tier influencers
  • Facilitated introductions with aligned brands for ongoing sales opportunities
  • Developed strategic event and partnership opportunities to align the Flow brand with other influential, fun and authentic brands
  • Supported global campaign announcements with strategic celebrities, including Shawn Mendes and Gwyneth Paltrow, and exclusive partnership announcement with Gwyneth’s modern lifestyle brand, goop

RESULTS:

  • Generated over 107 million impressions in the first four years, via 307 pieces of coverage for Flow, increasing widespread awareness for the brand, which has rapidly expanded its consumer and business presence
  • Put Flow in the hands of notable celebrities and leveraged the brand’s engagement with celebrities and influencers such as Josh Donaldson, the Toronto Raptors, Antoni Porowski, Jacob Tremblay, Maria Bello and more
  • From the time NKPR was brought on as agency of record, Flow Alkaline Spring Water has grown from availability in Canada, to being available internationally across North America, Europe and Asia and has grown their product portfolio to include a full flavour family

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