sorelxhbc - social coverage

HBC X SOREL: Retail Partnership


  • Promote Hudson’s Bay as a premium and iconic fashion retail partner for SOREL products in Canada; Leverage pre-fall buy (sneakers and sandals) to generate equity outside of winter, ultimately expanding consumer perception of the brand into a ‘365 day a year’ lifestyle brand.


What We Did

  • Worked with six Canadian beauty influencers to recreate colourful makeup looks inspired by the colour palette of SOREL’s Cactus Pink collection available at HBC. 
  • Each creator shared one makeup video built around their footwear of choice, including a transition into their final outfit pairing. The content was posted across the influencers’ social channels pushing back to SOREL and HBC retail channels, while giving both brands original user generated content to leverage across their social channels.



The posts collectively received over 2.8 million social media impressions, reached over 126k viewers and obtained 1,184 interactions (148 saves, 118 shares, 124 shop link URL clicks).