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Lee Piccoli: Social Media Management


Drive awareness for Fusion Homes, leading Ontario developer, while building the profile for the Founder & CEO, Lee Piccoli.

What We Did

  • To drive awareness of Fusion Homes, its projects and its leadership, NKPR developed a robust public relations and digital media strategy that includes:
    • DIGITAL MEDIA – NKPR manages the social media (Instagram, Facebook & LinkedIn) for Fusion Homes CEO Lee Piccoli, in addition to providing weekly direction to the corporate team on content, aesthetic and messaging to help evolve the brand and position it as a leader in the industry.

MEDIA RELATIONS – NKPR secures both regional and national press for Fusion Homes, spotlighting both project-specific and industry expertise, which has included a focus on how Fusion has demonstrated leadership throughout COVID-19 while announcing major industry news such as the Guelph Innovation District.


  • Within two years of managing Lee’s platforms, NKPR has increased his following by 809%.
  • NKPR has consistently secured top-tier press coverage for Fusion Homes and Lee Piccoli, focused on features as well as industry commentary. Placement has been secured in outlets such as Canadian Press, Toronto Star, National Post, Toronto Sun, and many more.