Liberty Entertainment Group: Strategic Public Relations
Liberty Entertainment Group is a Toronto-based restaurant and entertainment group responsible for developing and operating numerous landmark establishments. Liberty Group and CEO and
Founder Nick Di Donato approached NKPR to manage media relations and strategic partnerships for its roster of venues, including the expansion of its Cibo Wine Bar brand and Liberty Group as operators of the historic Casa Loma.
Opportunity
Develop strategic PR plans around Liberty venues and the expansion of its Cibo Wine Bar brand, and Nick Di Donato as the newly appointed operator of Casa Loma, to maximize awareness for Liberty Entertainment Group as redefining restaurant, nightlife and special event experiences.
What We Did
- Develop a media relations strategy that leveraged Nick Di Donato as an industry expert and a leading owner and operator, expanding his successful restaurant group with new venues as well as being awarded the rights to operate Casa Loma
- Executed media and influencer dinner events for Cibo Wine Bar across Toronto (Cibo Wine Bar Yorkville, Cibo Wine Bar Yonge & Eglinton) and Miami (Cibo Wine Bar South Beach) where guests had the opportunity to experience the new restaurants and learn more about the brand
- Highlighted Casa Loma programming with key media outlets to generate widespread awareness for Liberty Group as new operators providing unique and meaningful event experiences to Toronto
Results
- Secured national feature stories for Nick Di Donato speaking to his industry knowledge, expansion plans and proprietorship of Casa Loma with outlets including the Globe & Mail, National/Financial Post, Breakfast Television, CP24, CityNews, Global News and more
- Generated over 100m impressions in local and national coverage for Casa Loma programming including the Grand Pride Wedding, holiday events, Italian Heritage Month, Symphony in the Garden and more with outlets including: Globe & Mail, National Post, Toronto Star, Toronto Sun, Post City, WHERE Toronto, NOW Magazine, BlogTO, and more