Lightspeed: CEO Transition Announcement
On February 2, 2022, Lightspeed Commerce Inc. announced on the eve of its Q3 fiscal earnings results that it would appoint President JP Chauvet to Chief Executive Officer while Founder and outgoing Chief Executive Officer Dax Dasilva would serve as Executive Chair. As PR agency of record for Lightspeed in North America, NKPR developed a robust public relations strategy to manage all key messaging to support the transition announcement.
Opportunity
Given Lightspeed is a publicly-traded company (TSX: LSPD) (NYSE: LSPD), NKPR developed a communications plan to effectively reach stakeholders – including employees, investors, analysts, and media – and help them understand the change and retain confidence in leadership and the long-term prosperity of the company.
What We Did
- Provided critical strategic counsel for the timing of the calendar of public communications relative to the quarterly earnings call.
- Developed and executed an exclusive embargo media relations strategy working with select top-tier media in English Canada (The Globe and Mail), French Canada (La Presse), and the U.S. (Bloomberg). This exclusive access teed up favourable narratives in long-form articles that were prepared and released moments after the press release.
- Built former President JP Chauvet’s presence through media interviews with The Globe and Mail, BNN, and Business Insider.
- Supported with key message and press release development and robust media training to ensure all executives were prepared for all potential lines of inquiry.
Results
NKPR secured over 62 million secured media impressions and 80 placements with positive and neutral headlines.