Origins: GinZing Launch
To drive awareness for one of the year’s biggest launches, NKPR worked with Origins to introduce the new GinZing SPF40 Energy-Boosting Tinted Moisturizer in the Canadian market.
What We Did
From June to August, NKPR developed a strategy to manage digital content creator partnerships, plan a strategic launch event, and execute timely, targeted media drops to digital influencers across Canada.
Engaging more than 60 influencers and microinfluencers in the program nationally, these digital partners created shareable content that included the GinZing Tinted Moisturizer, drove their audiences to check out the collection @OriginsCanada, and opened dialogue on their digital channels that increased awareness about the core ingredients in the GinZing line, available on Origins.ca and at Sephora.