To increase brand awareness and drive sales for Chuck Hughes gift assortments and gourmet offerings available at Pusateri’s.

Over a six-month period, NKPR facilitated events, strategic partnerships, and media/influencer relations with long- and short-lead pitching to secure coverage for Pusateri’s collaboration with chef Chuck Hughes. This included:

• Long-lead media relations and showcasing two Chuck Hughes x Pusateri’s holiday gift assortments during NKPR’s Holiday in July Preview to over 100 guests including editors, freelance journalists and influencers
• Short-lead pitching and product drops to top national and local Toronto food/lifestyle media for the gift assortments, as well as the Pusateri’s holiday recipes by Chuck Hughes and catering services for the season
• Secured and managed a strategic partnership with Amex, curating a 50 person dinner for Centurion cardholders at the luxury 50 Scollard showroom in Bloor-Yorkville
• Provided Pusateri’s with counsel on paid media partnership opportunities to amplify awareness in the GTA resulting in a large-scale partnership with CP24 including ongoing TV spots and live eye segments

• NKPR secured a broadcast morning show tour for Chuck Hughes to provide holiday hosting tips while highlighting his partnership with Pusateri’s Fine Foods
• Broadcast coverage included:
  • Breakfast Television Toronto
  • CP24 Breakfast
  • The Marilyn Denis Show
  • Etalk
• NKPR also facilitated a full press day for Chuck at Pusateri’s Champagne Bar, including one-on-one interviews with radio, digital media, and Instagram influencers including:
  • CBC Radio One
  • CBC Life
  • The Loop
  • Instagram live with Everything Delish
  • Instagram live with TO Foodies
• The campaign achieved 55 media hits and nearly 17 million impressions, inclusive of 625K social media impressions