Regimen Labs: Media Relations
NKPR collaborated with science-first Canadian skincare brand, Regimen Lab to build brand awareness across the country and educate consumers on the innovative approach that the company is taking to skincare. Looking at a holistic approach to introduce the company to a media and influencer audience, NKPR implemented an integrated media, influencer and experiential marketing strategy.
Opportunity
Create a multi-pronged and impactful approach to introduce key media, influencers/people of influence and industry professionals to the Canadian science-first skincare brand that is making waves in the market. Ensure that education is an anchor in all storytelling and that each individual engaged receives a personalized approach.
What We Did
- Setup one-on-one deskside appointments with Regimen’s co-founders and top-tier beauty, wellness and lifestyle media. Prior to each appointment, media filled out a tailored Regimen Lab survey to provide insights on their skin type and current skincare routine. During the appointment, Regimen’s co-founders and a NKPR representative walked them through their personalized results as well as educated them on the brand.
- Engaged influencers and people of influence through a condensed version of the media survey, a personalized approach to understand their unique skin type and skincare needs. Following, NKPR sent them a tailored Regimen Lab kit with a note to incentivize social media sharing.
- Worked with the Regimen Lab team to curate a unique activation at NKPR’s IT House during the Toronto International Film Festival. NKPR managed all logistics and set-up appointments on-site with media, influencers and industry professionals.
Results
NKPR’s approach resulted in consistent buzz and media traction for the brand in outlets such as Breakfast Television, NUVO Magazine, CP24, HOLR, and more.