Revery Hotel Toronto: Official Launch:
Opportunity
Revery Toronto Downtown, a boutique hotel by The Gupta Group, marks the first Curio Collection by Hilton property in Ontario. Located in the heart of Toronto’s Entertainment District, Revery blends cinematic design with elevated hospitality, featuring standout culinary destinations including the French-inspired Deauville Club and the vibrant Muse Lobby Bar.
As the Agency of Record, NKPR led the official launch of Revery Hotel into the Toronto market with a comprehensive strategy spanning pre-launch, launch, and post-launch phases. Our integrated approach included targeted media relations, influencer engagement, event execution, and strategic partnership development—generating buzz, driving bookings, and positioning Revery as one of Toronto’s most exciting new lifestyle hotels.
What We Did
As a leading PR and digital marketing agency operating across Canada and the USA, we crafted a comprehensive communications strategy to position Revery as a premier lifestyle destination in Toronto.
Strategic Communications and Media Relations
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Pre-Opening Buzz: Developed a targeted media outreach plan for the official launch of Revery Hotel to generate anticipation and excitement leading up to the hotel’s opening.
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Media Engagement: Secured feature coverage in national, regional, food and beverage, and lifestyle publications through personalized pitching and strategic media relations.
Experiential Marketing and Event Strategy
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Exclusive Media Preview: Organized an intimate media tour and cocktail party, offering journalists an exclusive first look at Revery’s artful interiors, Deauville Club, Muse Lobby Bar, and curated guest experiences.
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Industry Engagement: Hosted an event planners open house, providing key industry professionals with a behind-the-scenes introduction to the property’s event capabilities.
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Culinary Experiences: Orchestrated media tasting events at Deauville Club and Muse, leading to editorial coverage across food, lifestyle, and travel publications.
Influencer Marketing and Social Media Strategy
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Influencer Collaborations: Curated influencer tasting activations with personalized touches, resulting in organic, high-impact social content that amplified awareness for the hotel and its culinary destinations.
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Staycation Partnerships: Coordinated strategic staycation partnerships with influencers and media, positioning Revery as a local luxury escape through authentic storytelling and content creation.
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Ongoing Social Media Support: Provided counsel on content capture and social media strategy post-launch to maintain momentum and engagement.
Results
Our integrated PR and digital marketing campaign achieved significant visibility and engagement for Revery Toronto Downtown:
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Media Impressions: Approximately 39.1 million media impressions through secured coverage in top-tier publications.
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Social Media Impressions: Generated 14.3 million social media impressions through influencer collaborations and organic content.
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Brand Positioning: Successfully positioned Revery as a boutique destination that reflects the spirit of Toronto’s cultural core and elevated hospitality.