Sierra Corporation x ELLE Canada:
Opportunity
To position One Ten Avenue Road by Sierra as a leader in personalized luxury living by bringing the project’s Crafted by You program to life through an intimate, editorial-led experience.
What We Did
- Partnered with ELLE Decoration to co-host an exclusive design panel, leveraging the publication’s reputation within the design space to engage a highly qualified audience of design enthusiasts, industry professionals, and prospective purchasers.
- Hosted at The Galerie de Bellefeuille, a space showcasing a variety of art
- Curated a panel featuring leading Canadian designers from Mason Studio, Kim Lambert Design, Kelly Harvey Living, and Two Fold Interiors, moderated by ELLE Decoration journalist Jillian Vieira.
- Positioned One Ten Avenue Road’s vision throughout the evening, showcasing how personalization extends beyond finishes and floor plans to create homes that reflect identity, ritual, and lifestyle.
- Welcomed ELLE Decoration subscribers, local design professionals, tastemakers, project partners, and prospective purchasers for an evening of conversation, networking, cocktails, and light bites.
- Captured photography and videography to create a suite of social and editorial assets extending the impact of the event beyond the evening itself.
Results
- Introduced One Ten Avenue Road and the Crafted by You program to a highly engaged audience aligned with the project’s target demographic.
- Reinforced the development’s position as a boutique luxury residence centered on personalization and bespoke living experiences.
- Created meaningful engagement opportunities between prospective purchasers, design leaders, media, and the project team.
- Generated high-quality content assets to support ongoing storytelling and amplify the partnership with ELLE Decoration.