SOREL FOOTWEAR - ALGONQUIN INFLUENCER TRIP:

Opportunity

  • Establish SOREL’s Horizon Collection as a must-have winter footwear line across both the U.S. and Canadian markets, positioning the brand at the intersection of performance, style, and experiential storytelling.
  • Drive cross-border awareness and cultural relevance through an immersive winter experience that would generate authentic, creator-led content at scale.

What We Did

  • Developed and executed SOREL’s first-ever U.S. × Canada Polar Bear Dip retreat, a premium, multi-day winter experience anchored in the launch of the Horizon Collection.
  • Curated a cross-border roster of top-tier influencers and partners to drive authentic, lifestyle-forward storytelling across both markets.
  • Integrated SOREL product seamlessly across all touchpoints through gifting, styling, and high-touch brand moments, reinforcing performance, durability, and winter versatility.
  • Captured and amplified real-time content through on-site production and structured influencer deliverables across Instagram and TikTok.

Results

  • Generated 272+ influencer content assets across Instagram Reels, TikTok, and Instagram Stories.
  • Achieved 35M+ impressions across social platforms.
  • Drove immediate momentum, with the majority of recap content published within 24–48 hours post-retreat, maximizing launch impact and engagement.
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