SOREL
Opportunity
- Align SOREL with a top tier Quebecois fashion media outlet to continue to build on current brand awareness but generate equity outside of Winter and expand consumer perception, highlighting fashion not just function of their footwear.
- Create awareness of SOREL’s Kinetic RNGED collection.
What We Did
- Executed a digital editorial partnership with leading Canadian fashion & beauty publication ELLE Quebec. The digital media content-driven campaign included:
- Working with Montreal based BBF creators Isabelle Allain (88k followers) & Bridget Brown (71k followers)
- 1x Original Instagram Reel video + 3x stories posted to ELLE Quebec and each content creators feed.
- 1x long-form article on ellequebec.com
- Homepage/point of entry takeover on ellequebec.com.
- 1x newsletter inclusion.
- 1x Facebook & Instagram dark posts boosted on ELLE Quebec + 3x Pinterest, RON digital ad banners + co-branded banners.
Results
- Over 2.3M delivered impressions across editorial, social and RDM
- Over 16K digital article views; significantly higher than benchmarks (avg. 2500 views) + 12K clicks or other engagements.
- Over 8.5K RDM clicks. ( 0.61% CTR)
- The Reel created with @izzipoopi and @briidgetbrown is within ELLE Québec’s TOP 5 best performing Reels.
- @izzipoopi and @briidgetbrown’s engagement rates are 10x industry averages, proving the efficacy of partnering with an ELLE Insider to garner engagement with their following.
