Spa de La Mer: Film Festival:
Opportunity
Support La Mer in building awareness for its signature facial available at premium retailer Holt Renfrew; build brand relationship with media and key people of influence in the Canadian market; ultimately drive consumers to retail+ecomm.
What We Did
- List development – focus on influencers, people of influence and top-tier media.
- Appointment outreach and coordination
- Contracted 3x influencers to create a series of #SpaDeLaMer reels highlighting the La Mer facial available at Holts. The videos were shared across the influencer’s Instagram channels pushing back to La Mer and Holts, while giving both brands original user-generated content to leverage.
- On-site support
Results
- 21 total booked appointments
- 8,013,442 total social media impressions across Instagram and TikTok. A total earned social media value of $320.5K
- Media leads and working conversations with: The KIT, FASHION Magazine, ELLE Canada/Quebec, S/ Magazine and multiple freelancers.
- Paid: the posts from our three creators collectively received 865K impressions, reached 175,900K viewers, and obtained 14,886 interactions. *Breakdown on the following pages.