The Ritz-Carlton, Toronto: Strategic Public Relations
As the agency of record for The Ritz-Carlton, Toronto, a 5-star Toronto hotel in the heart of downtown, NKPR oversees the brand’s public relations and supports with social media platform and channel management for the hotel and outlets including TOCA restaurant, EPOCH restaurant and Spa MyBlend. The Ritz-Carlton, Toronto wanted to expand its reach and further establish itself as the leading luxury hotel in Toronto.
Opportunity
- To maximize awareness and drive bookings through media and influencer relations, strategic partnerships, monthly content planning and an always-on engagement strategy.
What We Did
- Strategic PR, clienteling and select social media efforts that drove significant buzz for the hotel and its outlets.
- Pitched feature stories highlighting The Ritz-Carlton, Toronto and spokespeople to position the property as a destination for accommodation, dining and experiences.
- Worked closely with the Toronto team to execute on-site experiences for a target influential audience, media and influencers.
- Coordinated photo shoots and developed monthly content calendars with custom content that reflected the brand’s ethos, atmosphere and mission.
Results
- Leveraging the hotel and its outlets, The Ritz-Carlton, Toronto was featured in timely press coverage and ongoing round-ups resulting in over 128 million impressions
- Secured featured interviews and notable coverage highlights include:
- Breakfast Television featuring Chef Paul Wejman and TOCA’s Cheese Cave
- Living Luxe featuring the GM discussing The Ritz-Carlton, Toronto as luxury wedding venue + inclusion of EPOCH in market pages
- Consistent coverage in top local publications including 14x in Curiocity, 7x in Streets of Toronto, 4x in Foodism, 12x in View The Vibe)
- Numerous new business and event booking opportunities through NKPR’s network of clients and contacts.