WAXON LASER + WAXBAR: Media Relations
To heighten profile and awareness for WAXON Laser + Waxbar (WAXON) and CEO Lexi Miles Corrin, while highlighting the premium and quick waxing and innovative laser services offered at WAXON, ultimately appealing to the target consumer base.
What We Did
- Implemented a media relations and thought leadership strategy to profile founder Lexi Miles Corrin, both personally and professionally, conducting strategic media relations to generate meaningful press coverage for Lexi as a leading Canadian female entrepreneur, thought leader in the wellness/beauty space and champion for women’s empowerment.
- Conducted targeted media outreach surrounding key brand moments, including the opening of new WAXON locations as well as the brand’s recent 10th anniversary milestone. To support the launch of laser hair removal at WAXON, NKPR executed editor test-drives to educate target audiences on its benefits, highlighting WAXON’s unique membership model and innovative technology.
- Performed targeted influencer engagement to drive awareness and excitement for WAXON’s innovative laser technology, comprehensive waxing services, and SOUTH – the company’s clean line of intimate skincare products.
- Supported WAXON’s digital media strategy providing counsel on social media and marketing campaigns that will reach target consumers, broaden overall brand awareness and excitement.
- Secured profile pieces for Lexi Miles Corrin, positioning her as a leading entrepreneur and expert in the space, with WWD, Bay Street Bull, Elevate Magazine, CanadianSME, Toronto Life, Among Men, Retail-Insider, Authority Magazine, and more.
- Garnered meaningful press in key local and national digital and print outlets that highlighted the growth of the WAXON business through coverage highlighting new locations, laser hair removal, SOUTH product line, and the 10th anniversary in key outlets including ELLE Canada, Canadian Living, Best Health, Slice.ca, CBC.ca, Sun Media publications and more.
- As a result of strategic influencer engagement, garnered ongoing social media buzz with content that educated targeted audiences on WAXON’s efficient and high quality hair removal services and products, helping to drive excitement for SOUTH products and attract new target clientele to WAXON.