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With one in five Canadians experiencing a mental illness in their lifetime, generating conversation to raise awareness and break stigmas is an important cause for NKPR. Partners for Mental Health is a national non-profit organization focused on public engagement, awareness and education. Together, NKPR and PMH have launched two important and successful campaigns, Not Myself Today and a limited-edition mood ring campaign. Money raised by PMH goes towards initiatives aimed at making the mental health system in Canada more efficient and effective.